The document discusses a large-scale environmental initiative in Slovenia aimed at promoting social responsibility to combat illegal waste dumping. It outlines the project's goals, which included engaging 200,000 participants to remove waste and create a digital registry of illegal dump sites, as well as promoting awareness and positive changes in environmental legislation. The success of the project is attributed to factors like inclusiveness, media collaboration, and a tradition of community clean-ups.

1. Inducing and leveraging social
responsibility to combat the
issues of waste
Jaka Kranjc,
Ecologists without borders, 2011

2. Social responsibility
an ethical ideology or theory that an entity, be it an organization or
individual, has an obligation to act to benefit society at large.

3. Social responsibility
bla bla bla
VS.

4. Inefficency

5. Teeme ära 2008
“If at first, the idea is not absurd, then there is no hope for it!”
­ Albert Einstein

6. LCSID project goals
1. 200,000 participants carry out the biggest environmental project in the
history of Slovenia.
2. Remove 20,000 tons of illegaly dumped waste.
3. The first country­wide digital registry of illegal dump sites.
4. Unite all the existing spring clean­up actions.
5. Spread awareness on environmental issues and aid in a positive long­
term change in the environmental legislation.
Time frame: September 2009 to April 2010

7. Registry snapshot

8. Let’s clean Slovenia in a day!
The big clean up, April 17, 2010

9. Results
1. 270,000 participants (13,5%) (+++)
2. 11,000 tons (­)
3. The first country­wide digital registry of illegal dump sites (+)
4. Unite all the existing spring clean­up actions (+)
5. Spread awareness on environmental issues (+)

10. Secret of success
●
inspirational Baltic precedents
●
existing tradition of clean­ups in Slovenia
●
inclusiveness – everyone was encouraged to participate
●
longing for positive societal wibes
●
coalition with the media
●
project’s apolitical nature
●
attraction of a massive 1­day volunteer action.
●
youthful core team

11. Let's clean the Balkans in a day!

12. SR lessons learned
1. Education
2. Education
3. Youth: step up, you are awesome
4. Bottoms­up
5. Education

13. Inducing and leveraging social
responsibility to combat the
issues of waste
Jaka Kranjc,
Ecologists without borders, 2011