The document discusses a new approach called "reversing search" where content searches for people who may find it interesting rather than people searching for content. It provides examples of how an organization can link or drag-and-drop content to a dashboard to find potential leads, bloggers, journalists or influencers who may help spread the word. The approach scores profiles based on location, job, interests to find the most relevant people.

1. Reversing search – now the content searches for people who will find it interesting
Let your content search for leads
and opportunities.
Flemming Madsen, Founder
@FlemmingMa

2. Reversing search – now the content searches for people who will find it interesting
Example:
You are organising an event and
you would like to find some
people who can help spread the
word…

5. Just link to your
content

6. Alternatively, just drag-and-
drop the document
to the dashboard…

7. Alternatively, just drag-and-
drop the document
to the dashboard…

8. Some good options ,but also
some that are located far
away

9. Solution: Scoring the
profiles according to
location, job and
interests

10. All perfect now!

11. Also perfect for
• B2B Marketers - Lead generation
• Public Relations – Finding bloggers, journalists, editors, evangelists
• Thought Leadership – Finding influencers, white paper distribution
• Content Marketing – Finding bloggers, influencers, evangelists
• Public Awareness – Finding bloggers, influencers
• University Recruiters – Finding prospective students, evangelists
• Consultancies – Finding influencers, white paper distribution
• Charities – Finding evangelists, fund raisers

12. Reversing search – now the content searches for people who will find it interesting
Let your content search for leads
and opportunities.
Flemming Madsen, Founder
@FlemmingMa