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Lesson 1 - Introduction to Graphic Design.pdf
- 1. Southern Leyte State University Maj-IA 310GRAPHIC GRAPHIC GRAPHIC ARTS ARTS ARTSPresentation by JULIAN SAMANIEGO JR.
- 2. INRODUCTION TO LESSON 1 GRAPHICDESIGN GRAPHIC DESIGN GRAPHIC DESIGN
- 3. What is graphicarts? What is graphic design? What are the differences between a graphic artist and a graphic designer?
- 4. Graphic arts isthe fine and applied arts of representation, decoration, and writing or printing on flat surfaces together with the techniques and crafts associated with them. https://www.merriam-webster.com/thesaurus/graphic%20arts
- 5. https://www.mediaheroes.com.au/wp-content/uploads/2023/09/graphic-design-styles- media-heroes-banner-1024x538.webp paraghttps://www.calstate.edu/SummerArts/Courses/PublishingImages/Visual- Arts.jpg https://www.lesdecibelsdupeuple.com/wp- content/uploads/2020/11/4t8Iu32-300x224.jpg Examples of Examples of Examplesof Graphic Arts Graphic Arts Graphic Arts
- 6. Graphic design isthe process of creating visual content that helps to communicate messages with an audience. https://visme.co/blog/graphic- design/#what-is-graphic-design
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- 9. https://99designs-blog.imgix.net/blog/wp- content/uploads/2018/06/attachment_95989778.png? auto=format&q=60&fit=max&w=930 https://www.dreamhost.com/pro-services/design/ E XA M P L E S O F E X A M P L E S O F E X A M P L E S O F G R A P H I C D E S I G N G R A P H I C D E S I G N G R A P H I C D E S I G N
- 10. GRAPHIC ARTIST GRAPHIC ARTISTGRAPHIC DESIGNER
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- 15. Entertainment, Publishing, and Advertising industries Marketing, Branding, or WebDesign Industries Visuals Methods Approach Work Environment Software GRAPHIC GRAPHIC GRAPHIC ARTIST ARTIST ARTIST GRAPHIC DESIGNER
- 16. Adobe Photoshop, Adobe Illustrator, Sketchbook and Procreate Adobe Photoshop, AdobeIllustrator, Coral Draw and Figma Visuals Methods Approach Work Environment Software GRAPHIC GRAPHIC GRAPHIC ARTIST ARTIST ARTIST GRAPHIC DESIGNER
- 17. Simply put, graphicdesigners design creative visual solutions by strategically combining text, images, and graphic elements for effective visual communication. On the other hand, graphic artists create visuals that communicate emotions, stories, or ideas through illustrations, characters, cartoons, and more. Conclusion
- 18. Rational Model and Action-CentricModel in Graphic Design
- 19. https://www.cmu.edu/simon/images/ herbertsimon2.jpg Herbert Simon wasone of the first to define the rational model. claims that design is propelled by plans and known constraints was described by both the American economist Herbert Simon and the German theorists Gerard Pahl and Wolfgang Beitz, all of whom basically came to the same conclusions on their own that the design process is naturally and inherently motivated by known objectives and parameters. designer gets a project and begins to create his or her design based on what he or she knows about both the desired outcome and the restrictions. claims that structure is essential to the design process suggests that designs are achieved through research
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- 21. The action-centric modelinvolves juggling various stages of the design process at the same time. states that design is motivated by improvisation and emotion design in terms of personal creativity and fluidity, not objectives and parameters. it is a model favored by those who like to get straight to the action. is not one of a strict, sequential series of stages or steps. You don't follow a formulaic pattern in the way you create a design Instead, the stages of design, analysis/testing, and implementation occur simultaneously and recursively. Instead of one always coming before the other, you bounce between all three. https://study.com/cimages/multimages/16/ f96739a7-b8ae-4f3f-aaf2- 7fd64d148e01_jiggle.jpg
- 22. Visual identity graphicdesign 1. Marketing & advertising graphic design 2. User interface graphic design 3. Publication graphic design 4. Packaging graphic design 5. Motion graphic design 6. Environmental graphic design 7. Art and illustration for graphic design 8.
- 23. 1. Visual identitygraphic design Designers that specialize in visual identity graphic design collaborate with brand stakeholders to create assets like logos, typography, color palettes and image libraries that represent a brand’s personality. In addition to the standard business cards and corporate stationary, designers often develop a set of visual brand guidelines (style guides) that describe best practices and provide examples of visual branding applied across various media. These guidelines help to ensure brand consistency. throughout future applications.
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- 25. 2. Marketing &advertising graphic design Magazine and newspaper ads Posters, banners and billboards Brochures (print and digital) Signage and trade show displays Email marketing templates PowerPoint presentations Social media ads, banners and graphics Banner and retargeting ads Images for websites and blogs Postcards and flyers Infographics Vehicle wraps Menus
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- 27. 3. User interfacegraphic design UI designers specialize in desktop apps, mobile apps, web apps and games. They work closely with UX (user experience) designers (who determine how the app works) and UI developers (who write code to make it work). Examples of user interface graphic design Web page design Theme design (WordPress, Shopify, etc.) Game interfaces App design
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- 29. 4. Publication graphicdesign Graphic designers that specialize in publications work with editors and publishers to create layouts with carefully selected typography and accompanying artwork, which includes photography, graphics and illustrations. Publication designers may work as freelancers, as creative agency members or in-house as part of a publishing company. Examples of publication graphic design Books Newspapers Newsletters Directories Annual reports Magazines Catalogs
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- 31. 5. Packaging graphicdesign Packaging designers create concepts, develop mockups and create the print-ready files for a product. This requires expert knowledge of print processes and a keen understanding of industrial design and manufacturing. Because packaging design touches so many disciplines, it’s not uncommon for designers to find themselves creating other assets for a product such as photography, illustrations and visual identity. Packaging designers may be a jack-of-all-trades or specialize in a specific type of packaging (like labels or beverage cans) or a specific industry (like food or children’s toys). They must be flexible to meet the demands of clients, marketers and manufacturers and be aware of current trends.
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- 33. 6. Motion graphicdesign “Motion graphics designer” is a somewhat new specialty for designers. Formally reserved for TV and film, technological advances have reduced production time and costs, making the art form more accessible and affordable. Now, motion graphics is one of the newest types of design and can be found across all digital platforms, which has created all sorts of new areas and opportunities. Examples of motion graphic design Title sequences and end credits Advertisements Animated logos Trailers Presentations Promotional videos Tutorial videos Websites Apps Video games Banners GIFs
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- 35. 7. Environmental graphicdesign Environmental graphic design is a multidisciplinary practice that merges graphic, architectural, interior, landscape and industrial design. Designers collaborate with people in any number of these fields to plan and implement their designs. Because of that, designers typically have education and experience in both graphic design and architecture. They must be familiar with industrial design concepts and able to read and sketch architectural plans. Examples of environmental graphic design Signage Wall murals Museum exhibitions Office branding Public transportation navigation Retail store interiors Stadium branding Event and conference spaces
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- 37. 8. Art andillustration for graphic design Graphic art and illustration are often seen as being the same as graphic design, however, they’re each very different. Designers create compositions to communicate and solve problems, graphic artists and illustrators create original artwork. Their art takes a number of forms, from fine art to decoration to storytelling illustrations. Even though graphic art and illustration are not technically types of graphic design, so much is created for commercial use within the context of graphic design that you can’t talk about one without the others. Examples of art and illustration for graphic design T-shirt design Graphic patterns for textiles Motion graphics Stock images Graphic novels Graphic novels Video games Websites Comic books Album art Book covers Picture books Infographics Technical illustration Concept art
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