People-Based Marketing Anywhere: Custom Audiences for Everyone!MediaPost
There is big money being spent on people-based marketing campaigns and today advertisers are limited to running them with only the biggest players in the industry. Without a custom audience solution, premium publishers aren't even considered for these campaigns and eligible for that revenue stream. How can you attract more of the market share, stay competitive and still have a premium offering?
Digital technologies are disrupting traditional marketing channels and the boundaries between paid, owned, and earned media. Marketers now face a complex "marketing mash-up" across print, radio, out-of-home, TV and mobile channels. A case study of smarTouch highlights how content must be optimized for each channel to drive engagement and purchases across multiple touchpoints.
How to optimise TV advertising with real-time web analyticsGoSquared
This document discusses how to optimize TV ad campaigns using web analytics data. It explains that minute-by-minute web traffic data can help determine which individual TV ads are most effective at driving people to a website. Comparing website traffic during and after a TV ad airs to a baseline level can quantify the ad's uplift. This allows optimizing spending on the most impactful TV channels, programs and timeslots for direct response ads designed to prompt immediate online action.
This document defines different types of advanced TV targeting and addressable TV. It discusses addressable TV, which allows different ads to be shown to households viewing the same show. It also discusses audience addressable TV and connected TV. The document notes that addressable TV reaches nearly 50 million US households and allows the same targeting capabilities used online. It outlines four opportunities for creative agencies with addressable TV, including smaller brands becoming TV advertisers, sequencing creative across TV and devices, hyper-targeting tailored creative, and directly tying TV to sales.
Blurring the Lines Between TV and Digital MediaPost
Video is the most effective storytelling medium in the digital world, but even the best marketers can’t escape the challenge of device fragmentation. It’s the one thing holding many advertisers back from successfully telling a holistic brand story and properly attributing conversions.
In truth, the solution to this problem is straightforward — it’s all in the data. As brands embark on their digital transformation and are creating and owning more customer data, how can you apply it and create more media accountability? A common denominator, something that transcends both TV and digital to create the connection between a single user and all of their devices is required. The data exists, the technology is there, a fundamental shift in how we approach video marketing starts now.
LUMA Partners presents “The State of Digital Video,” as presented at the VidCon conference on January 23, 2015. This presentation reviews some of the key topics discussed at the conference: the rise of digital video, the traditional TV model, and convergent video.
People-Based Marketing Anywhere: Custom Audiences for Everyone!MediaPost
There is big money being spent on people-based marketing campaigns and today advertisers are limited to running them with only the biggest players in the industry. Without a custom audience solution, premium publishers aren't even considered for these campaigns and eligible for that revenue stream. How can you attract more of the market share, stay competitive and still have a premium offering?
Digital technologies are disrupting traditional marketing channels and the boundaries between paid, owned, and earned media. Marketers now face a complex "marketing mash-up" across print, radio, out-of-home, TV and mobile channels. A case study of smarTouch highlights how content must be optimized for each channel to drive engagement and purchases across multiple touchpoints.
How to optimise TV advertising with real-time web analyticsGoSquared
This document discusses how to optimize TV ad campaigns using web analytics data. It explains that minute-by-minute web traffic data can help determine which individual TV ads are most effective at driving people to a website. Comparing website traffic during and after a TV ad airs to a baseline level can quantify the ad's uplift. This allows optimizing spending on the most impactful TV channels, programs and timeslots for direct response ads designed to prompt immediate online action.
This document defines different types of advanced TV targeting and addressable TV. It discusses addressable TV, which allows different ads to be shown to households viewing the same show. It also discusses audience addressable TV and connected TV. The document notes that addressable TV reaches nearly 50 million US households and allows the same targeting capabilities used online. It outlines four opportunities for creative agencies with addressable TV, including smaller brands becoming TV advertisers, sequencing creative across TV and devices, hyper-targeting tailored creative, and directly tying TV to sales.
Blurring the Lines Between TV and Digital MediaPost
Video is the most effective storytelling medium in the digital world, but even the best marketers can’t escape the challenge of device fragmentation. It’s the one thing holding many advertisers back from successfully telling a holistic brand story and properly attributing conversions.
In truth, the solution to this problem is straightforward — it’s all in the data. As brands embark on their digital transformation and are creating and owning more customer data, how can you apply it and create more media accountability? A common denominator, something that transcends both TV and digital to create the connection between a single user and all of their devices is required. The data exists, the technology is there, a fundamental shift in how we approach video marketing starts now.
LUMA Partners presents “The State of Digital Video,” as presented at the VidCon conference on January 23, 2015. This presentation reviews some of the key topics discussed at the conference: the rise of digital video, the traditional TV model, and convergent video.
Australian Mobile Landscape - a 2009 overviewJennifer Wilson
The document discusses trends in mobile technology and mobile advertising. It notes that mobile devices are ubiquitous and can reach target audiences well. However, mobile advertising has been challenging to monetize and personalize effectively due to limitations like small screens and data costs. The document advocates developing mobile experiences and advertising that are personalized, contextual based on location and user behavior, and integrated across platforms to improve engagement and monetization. It also suggests opportunities around augmented reality, mobile sensors, and smarter mobile services beyond the iPhone.
Volker Dressel, CEO, Quaid Media
TV - The Next Phase in User Acquisition for Mobile Games
Volker Dressel, CEO, Quaid Media
Реклама на ТВ - следующий шаг в приобритении пользователей для мобильных игр
The official conference website — http://wnconf.com/#home
Measuring TV Effectiveness - TV AttributionCasey Carey
This document discusses measuring the impact of TV advertising on digital engagement and conversions. It summarizes a methodology that evaluates minute-by-minute digital activity to establish a baseline and then measure the incremental impact of TV airings. TV spots are credited for a portion of subsequent digital actions in the hours after an airing based on modeling. Examples are given showing how the methodology provides insights such as which TV networks and device types drive the most response to optimize strategies.
The document discusses how technology has changed various industries like transportation, telecommunications, music/movies, and retail over time. It then focuses on how local advertising spending has shifted from traditional outlets like newspapers, TV, and mail to online platforms. Specifically, $155 billion was spent on local advertising in 2009 with only 7.3% online, but that number is projected to reach 50% spent online within 10 years. This represents $77 billion moving to online platforms. It argues that small, local businesses need to establish an online presence through search engine optimization, social media, and other digital marketing to capture this shift in spending, but many are lost on how to do so effectively and affordably. The document then describes the Adz
The document discusses how technology has changed how people spend their time and transfer wealth through transportation, communication, music/movies, and retail. It focuses on how local advertising spending is shifting from print/TV to online, with $77 billion projected to move online in the next 10 years. For local businesses to succeed, it argues they need an online web presence through search engine optimization, social media, and mobile marketing. The AdzZoo solution provides these services starting at $200/month, much cheaper than hiring experts or doing it themselves.
LUMA's Upfront Summit Keynote: "The Future of TV"LUMA Partners
LUMA Partners presents “The Future of TV,” as presented at the Upfront Summit conference on February 4, 2016. This presentation reviews some of the key topics discussed at the conference: the rise of digital video, the traditional TV model, and convergent video.
Digiday Publishing Summit Europe: New York TimesDigiday
The document discusses new approaches for news publishers to improve advertising effectiveness and revenue in the digital age. It outlines 4 approaches: 1) Changing the conversation around ad metrics to focus on long-term branding instead of just clicks. 2) Rethinking the display model to improve ad experiences. 3) Continuing to develop meaningful branded content. 4) Diversifying services such as influencer marketing, experiential marketing, and branded content studios. The key point is that news publishers need new strategies beyond just maximizing clicks to build sustainable advertising models.
2012 is the year of mobile. From mobile apps to mobile sites to mobile advertising to QR codes to pay-per-call, there is a lot going on in mobile.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Mobile
Marty M. Fahncke, President, FawnKey and Associates (Twitter @FawnKey) (Moderator)
Don Batsford, Jr., Partner, 31 Media (Twitter @batsford)
Ruth Ann Cooper, CEO/President, Mobile Zoom
David Lewis, VP, Business Development, Majoobi (Twitter @thedavidlewis)
MASSPAY is a mobile payment system that allows any phone to make contactless payments without modifications or extra hardware. It addresses the problems of cash dominance and the complexity of existing mobile payment solutions. The system works by scanning a merchant's sticker or dialing their number, confirming payment details, and receiving an SMS confirmation. MASSPAY turns any phone into a payment instrument and aims to be simpler than alternatives while avoiding niche approaches. It is developed by an experienced team and aims to benefit both merchants and consumers by increasing sales and convenience without heavy investments.
Mobile phones have become the dominant form of communication due to their convenience and constant presence in our lives. However, overreliance on mobile technology can have negative health impacts due to increased stress from constant connectivity. While mobile phones have killed industries like pay phones and changed how media companies operate, larger screens will still be desirable to help people escape from "technology overload". One must also be cautious when using mobile phones in public places or sharing personal information online due to risks of hacking and privacy violations.
Addressable advertising on TV: An advertiser's perspectiveAdam Rattner
The document discusses addressable advertising on TV from an advertiser's perspective. It notes that while TV advertising is still effective for reaching large audiences, it is difficult to target specific demographic groups. Addressable advertising aims to improve targeting by delivering different advertisements to different households. However, targeting also has its limits, and advertisers often aim to target both consumers and shoppers with their ads. The document concludes that while addressable TV offers improvements, broadcast TV will still be important for brand awareness and reaching mass audiences.
Seducing Robots with Ads. About the 2 forces that are changing marketing comm...Jan Algoed
Today, it is virtually impossible to absorb all the content you’re interested in. There’s only so many hours in a day. And you probably still have to study or a job to do.
But then there’s smart algorithms which are constantly learning what we do and don’t like. At a certain point, they help us to make the optimal choice each and every time. They go by the names of Siri, Cortana or Google Now. And they will become the personal assistant everyone carries around.
Bad news for advertisers.
Because, how will advertisers ever get commercial content past all the smartness that has been put into the consumers’ hands?
And how will advertisers have to change in order to be successful?
1. Native advertising has experienced phenomenal growth in recent years, increasing over 340% from 2014 to 2018.
2. Native advertising generates a significant portion of revenue for many publishers, accounting for 100% of Buzzfeed's revenue, 30% of Forbes' digital ad revenue, and 50% of Huffington Post's total revenue.
3. Native advertising can be traced back over 100 years through early examples like Michelin guides and soap operas, but has seen renewed popularity as a way to deliver compelling content seamlessly within a user's normal media consumption.
The document discusses how social media is replacing traditional TV advertising as the preferred method for reaching audiences. It notes that 60% of Americans now prefer watching TV on mobile devices rather than TV sets. This allows viewers to watch ads in snippets or skip them entirely, unlike the unskippable 8 minutes of ads in a typical 30 minute TV show. The document argues advertisers need to create lower-budget viral campaigns on social media like Vine, Snapchat, YouTube and Facebook to reach younger audiences with short attention spans, rather than spending $100,000-$200,000 on a 30 second TV commercial. Choosing TV over internet advertising is a mistake, as more people view programming via smartphones and tablets without cable TV.
SEMPL17: Les Binet, Head of Effectiveness, adam & eve DDB, UKSempl 21
The document analyzes 996 advertising cases over short and long time periods to compare business outcomes. It finds that advertising has both short-term sales activation effects within 6 months as well as long-term brand building effects that lead to sales growth. The most effective campaigns balance both objectives, with an optimal budget split of 60% for sales activation and 40% for brand building. Key factors for success include high-quality creative work, sufficient advertising spending levels, and using a variety of media channels for both activation and brand-building objectives. A case study of John Lewis' balanced campaign approach demonstrates success in growing its market share over time.
Digital marketing is increasingly important, accounting for over 75% of marketing budgets by 2019. There are three major trends fueling this growth: 1) empowered consumers who are connected, informed, and demanding; 2) expanding technologies like mobility, new devices, and collaboration; and 3) accelerating channels and content through social media, email, and the need for engaging content. To navigate this changing landscape, brands must activate their brand by deeply understanding their audience, develop great brand experiences through meaningful communications, and cultivate ongoing engagement through monitoring, innovating, analyzing and optimizing their efforts.
This is the deck for a masterclass I gave at ADMA Global Forum 2013, in Sydney, Australia. As my keynote was centered around technology and creative collaboration, the masterclass involved exercises meant to spark conversation: how can ideas be more "digital"? How can an agency's structure change to encourage digital ideas?
(ADMA Global Forum, August 8th 2013)
"Figure out what sucks. Don't do that.": Full-stack Thinking and the New AuteurHusani Oakley
Closing keynote at the HOW Interactive Design Conference (Boston, 2015).
Millions of apps solving tens of simple problems. Development schools churning out thousands of graduates with the promise of $100k salaries, but only teaching them how to use tools. Enough computing power in the everyday person's home to launch a rocket to the Moon, used for microblogging and cat videos. In an age where practically anything is possible, why are we aiming so low? GoldBean CTO Husani S. Oakley presents his sometimes-contrarian viewpoint on what we're doing wrong -- and what we can do to fix it.
Australian Mobile Landscape - a 2009 overviewJennifer Wilson
The document discusses trends in mobile technology and mobile advertising. It notes that mobile devices are ubiquitous and can reach target audiences well. However, mobile advertising has been challenging to monetize and personalize effectively due to limitations like small screens and data costs. The document advocates developing mobile experiences and advertising that are personalized, contextual based on location and user behavior, and integrated across platforms to improve engagement and monetization. It also suggests opportunities around augmented reality, mobile sensors, and smarter mobile services beyond the iPhone.
Volker Dressel, CEO, Quaid Media
TV - The Next Phase in User Acquisition for Mobile Games
Volker Dressel, CEO, Quaid Media
Реклама на ТВ - следующий шаг в приобритении пользователей для мобильных игр
The official conference website — http://wnconf.com/#home
Measuring TV Effectiveness - TV AttributionCasey Carey
This document discusses measuring the impact of TV advertising on digital engagement and conversions. It summarizes a methodology that evaluates minute-by-minute digital activity to establish a baseline and then measure the incremental impact of TV airings. TV spots are credited for a portion of subsequent digital actions in the hours after an airing based on modeling. Examples are given showing how the methodology provides insights such as which TV networks and device types drive the most response to optimize strategies.
The document discusses how technology has changed various industries like transportation, telecommunications, music/movies, and retail over time. It then focuses on how local advertising spending has shifted from traditional outlets like newspapers, TV, and mail to online platforms. Specifically, $155 billion was spent on local advertising in 2009 with only 7.3% online, but that number is projected to reach 50% spent online within 10 years. This represents $77 billion moving to online platforms. It argues that small, local businesses need to establish an online presence through search engine optimization, social media, and other digital marketing to capture this shift in spending, but many are lost on how to do so effectively and affordably. The document then describes the Adz
The document discusses how technology has changed how people spend their time and transfer wealth through transportation, communication, music/movies, and retail. It focuses on how local advertising spending is shifting from print/TV to online, with $77 billion projected to move online in the next 10 years. For local businesses to succeed, it argues they need an online web presence through search engine optimization, social media, and mobile marketing. The AdzZoo solution provides these services starting at $200/month, much cheaper than hiring experts or doing it themselves.
LUMA's Upfront Summit Keynote: "The Future of TV"LUMA Partners
LUMA Partners presents “The Future of TV,” as presented at the Upfront Summit conference on February 4, 2016. This presentation reviews some of the key topics discussed at the conference: the rise of digital video, the traditional TV model, and convergent video.
Digiday Publishing Summit Europe: New York TimesDigiday
The document discusses new approaches for news publishers to improve advertising effectiveness and revenue in the digital age. It outlines 4 approaches: 1) Changing the conversation around ad metrics to focus on long-term branding instead of just clicks. 2) Rethinking the display model to improve ad experiences. 3) Continuing to develop meaningful branded content. 4) Diversifying services such as influencer marketing, experiential marketing, and branded content studios. The key point is that news publishers need new strategies beyond just maximizing clicks to build sustainable advertising models.
2012 is the year of mobile. From mobile apps to mobile sites to mobile advertising to QR codes to pay-per-call, there is a lot going on in mobile.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Mobile
Marty M. Fahncke, President, FawnKey and Associates (Twitter @FawnKey) (Moderator)
Don Batsford, Jr., Partner, 31 Media (Twitter @batsford)
Ruth Ann Cooper, CEO/President, Mobile Zoom
David Lewis, VP, Business Development, Majoobi (Twitter @thedavidlewis)
MASSPAY is a mobile payment system that allows any phone to make contactless payments without modifications or extra hardware. It addresses the problems of cash dominance and the complexity of existing mobile payment solutions. The system works by scanning a merchant's sticker or dialing their number, confirming payment details, and receiving an SMS confirmation. MASSPAY turns any phone into a payment instrument and aims to be simpler than alternatives while avoiding niche approaches. It is developed by an experienced team and aims to benefit both merchants and consumers by increasing sales and convenience without heavy investments.
Mobile phones have become the dominant form of communication due to their convenience and constant presence in our lives. However, overreliance on mobile technology can have negative health impacts due to increased stress from constant connectivity. While mobile phones have killed industries like pay phones and changed how media companies operate, larger screens will still be desirable to help people escape from "technology overload". One must also be cautious when using mobile phones in public places or sharing personal information online due to risks of hacking and privacy violations.
Addressable advertising on TV: An advertiser's perspectiveAdam Rattner
The document discusses addressable advertising on TV from an advertiser's perspective. It notes that while TV advertising is still effective for reaching large audiences, it is difficult to target specific demographic groups. Addressable advertising aims to improve targeting by delivering different advertisements to different households. However, targeting also has its limits, and advertisers often aim to target both consumers and shoppers with their ads. The document concludes that while addressable TV offers improvements, broadcast TV will still be important for brand awareness and reaching mass audiences.
Seducing Robots with Ads. About the 2 forces that are changing marketing comm...Jan Algoed
Today, it is virtually impossible to absorb all the content you’re interested in. There’s only so many hours in a day. And you probably still have to study or a job to do.
But then there’s smart algorithms which are constantly learning what we do and don’t like. At a certain point, they help us to make the optimal choice each and every time. They go by the names of Siri, Cortana or Google Now. And they will become the personal assistant everyone carries around.
Bad news for advertisers.
Because, how will advertisers ever get commercial content past all the smartness that has been put into the consumers’ hands?
And how will advertisers have to change in order to be successful?
1. Native advertising has experienced phenomenal growth in recent years, increasing over 340% from 2014 to 2018.
2. Native advertising generates a significant portion of revenue for many publishers, accounting for 100% of Buzzfeed's revenue, 30% of Forbes' digital ad revenue, and 50% of Huffington Post's total revenue.
3. Native advertising can be traced back over 100 years through early examples like Michelin guides and soap operas, but has seen renewed popularity as a way to deliver compelling content seamlessly within a user's normal media consumption.
The document discusses how social media is replacing traditional TV advertising as the preferred method for reaching audiences. It notes that 60% of Americans now prefer watching TV on mobile devices rather than TV sets. This allows viewers to watch ads in snippets or skip them entirely, unlike the unskippable 8 minutes of ads in a typical 30 minute TV show. The document argues advertisers need to create lower-budget viral campaigns on social media like Vine, Snapchat, YouTube and Facebook to reach younger audiences with short attention spans, rather than spending $100,000-$200,000 on a 30 second TV commercial. Choosing TV over internet advertising is a mistake, as more people view programming via smartphones and tablets without cable TV.
SEMPL17: Les Binet, Head of Effectiveness, adam & eve DDB, UKSempl 21
The document analyzes 996 advertising cases over short and long time periods to compare business outcomes. It finds that advertising has both short-term sales activation effects within 6 months as well as long-term brand building effects that lead to sales growth. The most effective campaigns balance both objectives, with an optimal budget split of 60% for sales activation and 40% for brand building. Key factors for success include high-quality creative work, sufficient advertising spending levels, and using a variety of media channels for both activation and brand-building objectives. A case study of John Lewis' balanced campaign approach demonstrates success in growing its market share over time.
Digital marketing is increasingly important, accounting for over 75% of marketing budgets by 2019. There are three major trends fueling this growth: 1) empowered consumers who are connected, informed, and demanding; 2) expanding technologies like mobility, new devices, and collaboration; and 3) accelerating channels and content through social media, email, and the need for engaging content. To navigate this changing landscape, brands must activate their brand by deeply understanding their audience, develop great brand experiences through meaningful communications, and cultivate ongoing engagement through monitoring, innovating, analyzing and optimizing their efforts.
This is the deck for a masterclass I gave at ADMA Global Forum 2013, in Sydney, Australia. As my keynote was centered around technology and creative collaboration, the masterclass involved exercises meant to spark conversation: how can ideas be more "digital"? How can an agency's structure change to encourage digital ideas?
(ADMA Global Forum, August 8th 2013)
"Figure out what sucks. Don't do that.": Full-stack Thinking and the New AuteurHusani Oakley
Closing keynote at the HOW Interactive Design Conference (Boston, 2015).
Millions of apps solving tens of simple problems. Development schools churning out thousands of graduates with the promise of $100k salaries, but only teaching them how to use tools. Enough computing power in the everyday person's home to launch a rocket to the Moon, used for microblogging and cat videos. In an age where practically anything is possible, why are we aiming so low? GoldBean CTO Husani S. Oakley presents his sometimes-contrarian viewpoint on what we're doing wrong -- and what we can do to fix it.
Wieden + Kennedy was founded in 1982 in Portland, Oregon by Dan Wieden and David Kennedy. They started by working on the Nike account and took Nike with them as their first client. Their headquarters remain in Portland. The agency is known for creating award-winning advertisements and has worked on campaigns for Nike shoes over the years. One example is a 2014 Nike ad promoting their shoes' ability to help athletes perform better.
Advertising agency Wieden+Kennedy's exceptionally well-written creative brief for Miller High Life. Insightful+Inspired. Courtesy of Sarah Thompson (now CEO, Droga5).
This document provides information about an advertisement campaign created by BBH agency for Lynx deodorant. It discusses BBH's ownership history and operating model as a global creative agency. Regarding the Lynx campaign, it analyzes a print ad promoting the "Peace" product line. The ad depicts soldiers and civilians enjoying a beach party in a war zone. It aims to suggest that using Lynx will make the viewer attractive and able to "make peace." The target audience is identified as males aged 13-25 who enjoy action films, games and spending time with females. Issues around the ad's representation of gender, race and war themes are also examined.
Arthur Calefe discusses the revolution in advertising strategy driven by digital technologies and big data. Traditional advertising focused on audiences and attention, while digital allows for interaction and understanding consumer behavior through data. This shift enables brands to develop more personalized and targeted campaigns based on insights into how consumers actually use products and interact online. By combining traditional and digital approaches using data, brands can deliver more relevant experiences and value to consumers.
21st Century Strategy: The Art of Travelling without a MapAgathe Guerrier
A point of view on the role of Strategy in the connected, data-rich economy of the 21st century. First given as a presentation for the APG in London on 11th March 2015, as part of the Noisy Thinking series, in partnership with Google.
#IPASocialWorks Social Media Measurement GuidesThe_IPA
The IPA, The Marketing Society and MRS have launched a cross-industry initiative called #IPASocialWorks to identify best practices in social media effectiveness and measurement. It provides case studies from various companies that have passed peer review and guides on measuring social media. The collaboration aims to help marketers submit case studies and learn from each other on evaluating social media.
Time Bands for TV Advertising - India English News & Entertainment ChannelsSoumitra Roy
This is a presentation recommending the time bands for advertising in English news and entertainment channels for 8 cities across India for adult male of SEC A, B and C.
The time bands have been specified to the exact time spot.
The presentation was made using TAM software.
The presentation is by a post graduate diploma student of Advertising and Public Relations at Indian Institute of Mass Communication (IIMC), New Delhi.
The document discusses the creative process of developing an advertising campaign. It begins with crafting an inspiring creative brief that identifies the business problem and target audience insights. This informs the development of the campaign idea or concept, as shown in famous examples from Old Spice and Got Milk?. Creative teams that may include copywriters and art directors then generate ideas and write up initial versions to bring the brief to life. The goal is to start with a great brief and use a collaborative process to develop an idea and execution that will solve the identified marketing challenge.
Presentation given at the Inspire 2009 conference in Bucharest. Originally intended to be titled ´What if there was no TV´, during the preparation we noticed several trends that led us to change the title to Ádvertising is Dead´. Every new technology has a shorter curve from introduction to irritation. It´s time for a new approach, which we call the Attraction Model.
We are available to present at your conference or event too.
This document discusses the concepts of social media, digital self-publication, and micro-celebrity. It explores how individuals can engage in micro-celebrity practices through social media by viewing themselves as public personas, using strategic intimacy to appeal to followers, and seeing their audience as fans. Micro-celebrity is something one does through self-presentation rather than something one is. The document also examines how different social media platforms can affect micro-celebrity choices and actions. It analyzes Julie Powell's blogging in Julie and Julia as an example of micro-celebrity practice and authentic self-presentation that engages her audience.
Three speakers took the stage to school us . This presentation is from the second speaker Andrew Von Hirschberg, who’s currently supporting a roster of incubating start-ups at the ‘venture builder’ Blenheim Chalcot.
This is the fourth event from the 'School of Planning' sessions run by Open Strategy and VCCP.
IPA Effectiveness Learnings: 2016 International CasesThe_IPA
This document summarizes several advertising campaigns from 2016 that were featured cases at an IPA Effectiveness conference. It describes campaigns for Narellan Pools in Australia, Spies Travel in Denmark, and Officeworks in Australia. For each campaign, it provides a brief overview of the brand challenges, the strategies employed, and the results and key learnings. Representatives from the agencies involved also discuss the campaigns and outcomes.
Continuous Professional Development - Key to Commercial Success in AdvertisingThe_IPA
A presentation by Andrew Pinkess of the IPA's Professional Development Group which outlines the evidence linking training and development to the growth of marketing and advertising agencies.
This document discusses options for YouTube marketing, including video marketing tips, tools, and sites. It provides tips for using video marketing such as including branding, URLs, catchy titles, excellent content, and links in descriptions and beyond YouTube. The document also discusses how digital disruption is impacting the television industry as viewership declines and moves online, and how this will change digital advertising and video creation/curation.
Addressable TV: The Re-evolution of the medium TVSocialMedia8
One-way communication and Television ran the show for about 60 years.
We now welcome CMOs to the re-evolution of the medium Television.
TV will transform to more channels, more platforms (cable, ip, connected), more
screens (pc, tablet smartphone), open distribution, VOD, non-linear players (Hulu,
Netflix, Google, Apple, Disney), Web & Social TV and Addressable TV…
TV Commercials still rule in much of Asia - How effective is yours?Cimigo
The document discusses TV advertising spending in Vietnam. It notes that TV advertising spending in Vietnam reached nearly $650 million in 2013, which is disproportionately high compared to other Asian countries. However, the document argues that much of this spending may be wasted due to issues like ad clutter, ads that only promote categories rather than brands, and ads that fail to form an emotional connection with viewers. New techniques that measure viewers' emotional responses to ads are highlighted as ways to evaluate whether ads are truly effective at promoting brands. The document encourages marketers to review their TV ads to ensure they will stand out and form connections, in order to maximize the return on large TV advertising investments.
Rob Aitken: Future of TV - SXSW 2016 Panel Picker SubmissionCKasik
Visual aid for Rob Aitken's SXSW 2016 presentation "The Future of TV"
How soon can I stop paying for TV, and what services should I be subscribing to in the future? This talk will address these questions, as well as discussing the future of TV, given the recent changes in consumer demand, programmer distribution, cable offerings and the introduction of new smart devices. This will include an overview of TV economics, comparing them to more recent trends to understand how the industry may evolve. We'll also take a look at other disrupted media sectors to understand how consumer preferences and content creation costs could affect how the TV landscape evolves.
This document provides an introduction to interactive digital TV in Belgium. It discusses how interactive TV can range from low to high interactivity, and how digital TV involves sending moving images and sound through discrete digital signals. It then outlines opportunities for digital and interactive advertising in Belgium, such as using the red button for requests. Measurement of interactive TV is challenging due to fragmentation, but solutions include log files and sound matching. The document concludes by suggesting next steps may involve convergence of devices and community-defined media experiences.
Hugues REY - Advanced Theoretical Debates: Digital Media Marketing' - VUB - Intervention du 28 10 2013 - "What could be the influence digitalization on the media & advertising future ..."
Document that was used for a lesson given by Havas Media Brussels's CEO Hugues Rey to VUB on 28/10/2013: 'A vision of the impact of the digitalization and the integration of the media"
The role of television in the marketing of the 21st century // David Brennan SEMPL
David Brennan was Research and Strategy Director at Thinkbox from its launch in 2006 until a month ago when he set up his own media consultancy – Media Native – specialising in the role of TV in the communications mix in the 21st Century.
As Research & Strategy Director at Thinkbox, he has been responsible for managing all Thinkbox’s research needs, communicating them to the industry, helping to set its main communications messages and providing support and inspiration for the planning community and has managed a number of groundbreaking projects, including the Thinkbox TV Engagement Study, The TV Payback Study, Brain Waves – How TV works on the Brain; and Tellyporting – a look at the future for connected television.
Millward Brown Egypt - Creating Impact in Today's Media LandscapeKantar
#Gettingmediaright by addressing the challenges in modern media optimization. Andrzej looks at changes in the media landscape and how to ensure you use the right touchpoints and creative to engage consumers and deliver your brand objectives. Based on real examples, Andrzej discusses the proportion of media spend that should be put behind various marketing activities, the challenges of how to connect plans across media silos, and how to reduce and make sense of digital data complexity to tell a coherent, consistent, and connected multimedia story.
Andrzej Suski, Head of Media & Digital, Millward Brown
PageFair presentation WAN-IFRA AdBlock Action Day Johnny Ryan
1. Ad blocking has grown significantly in recent years, with 45 million monthly active users blocking ads in Q2 2015.
2. People block ads for reasons like ads obscuring content, privacy concerns from data collection, and ads slowing website load times.
3. The growth of ad blocking is a result of the advertising industry focusing too much on short term gains rather than building user trust, through tactics like increasing ad volume, interrupting the user experience, and collecting personal data without permission.
5 Myths About Breaking Into the Streaming Space, DebunkedTinuiti
There’s something scarier out there than Bigfoot and the Boogeyman combined – and that’s the myths many marketers believe about Streaming advertising. But much like a blurry snapshot of a mysterious creature, these misconceptions quickly fall apart upon closer investigation.
Join Tinuiti x Bliss Point Media’s Streaming expert, Elisa Westman, as she breaks down the five most common myths about Streaming advertising so your brand can make a more informed investment decision.
A presentation I did for the Turkish advertising association in Istanbul, November 2006. It looks at the various societal changes that have meant the rise of new ways of communication and gives examples and cases of how to use digital media to conduct your marketing communications.
The document outlines 10 transformative trends that will change the media landscape: 1) the pervasiveness of third screens like smartphones and tablets for entertainment on the go, 2) social TV allowing communal interaction among audiences, and 3) the shift to video-based advertising as graphical ads decline. Younger consumers are demanding more control and interactivity and moving towards internet-based alternatives to traditional TV, while big data analytics will allow for more targeted advertising to audiences.
Dental TV ads are a high-risk dental marekting medium. Before investing your time & your marketing budget on this medium, make sure to do your homework!
The document provides a history of online advertising from 1994 to the present. It discusses how banners and click-through rates were initially seen as promising metrics but were later realized to be flawed. Engagement became a new focus as advertisers wanted campaigns that exposed brands for longer. Custom engagements are now desired but remain rare due to economic and logistical challenges in developing truly unique ideas. The future may involve new companies that specialize in creating custom digital experiences for publishers and advertisers.
Three key trends are emerging for the 2020s:
1. Transactions will become about more than just money as new sharing platforms change how value is created.
2. Customers will demand personalized products and services, forcing manufacturers to provide customization options.
3. Streaming services will break free of constraints and become interactive and social, changing how we view branded content.
This document discusses television advertising as a media. It begins by defining advertising and television. It then discusses what types of products are commonly advertised on television, including popular consumer goods and durable products. The document outlines some advantages of television advertising such as its realism, ability to reach large audiences, allow for message repetition, and be cost efficient. It also notes some disadvantages like the high expenses of television ads, issues with commercial clutter, and its non-selective audience.
#GettingMediaRight with Millward Brown. Setting the media scene, some thoughts about the future of media and 2016 media predictions by Andrzej.Suski@MillwardBrown.com & South African insights and learnings’ on how to optimize digital video creative and how to maximize media efficiencies through the use of video across multiple screens by Monique.Claassen@MillwardBrown.com
The document discusses television advertising, including that it typically involves 15-60 second commercials but can also include sponsorships or product placements. It notes television advertising's effectiveness but that newer technologies have diminished its reach. It also discusses the high costs of television advertising, especially during events like the Super Bowl, and that smaller businesses are better suited to local advertising given budget constraints. Alternative advertising options through television like product placements are also mentioned.
Matt Rife Cancels Shows Due to Health Concerns, Reschedules Tour Dates.pdfAzura Everhart
Matt Rife's comedy tour took an unexpected turn. He had to cancel his Bloomington show due to a last-minute medical emergency. Fans in Chicago will also have to wait a bit longer for their laughs, as his shows there are postponed. Rife apologized and assured fans he'd be back on stage soon.
https://www.theurbancrews.com/celeb/matt-rife-cancels-bloomington-show/
Christian Louboutin: Innovating with Red Solesget joys
Christian Louboutin is celebrated for his innovative approach to footwear design, marked by his trademark red soles. This in-depth look at his life and career explores the origins of his creativity, the milestones in his journey, and the impact of his work on the fashion industry. Learn how Louboutin's bold vision and dedication to excellence have made his brand synonymous with luxury and style.
Everything You Need to Know About IPTV Ireland.pdfXtreame HDTV
The way we consume television has evolved dramatically over the past decade. Internet Protocol Television (IPTV) has emerged as a popular alternative to traditional cable and satellite TV, offering a wide range of channels and on-demand content via the internet. In Ireland, IPTV is rapidly gaining traction, with Xtreame HDTV being one of the prominent providers in the market. This comprehensive guide will delve into everything you need to know about IPTV Ireland, focusing on Xtreame HDTV, its features, benefits, and how it is revolutionizing TV viewing for Irish audiences.
_7 OTT App Builders to Support the Development of Your Video Applications_.pdfMega P
Due to their ability to produce engaging content more quickly, over-the-top (OTT) app builders have made the process of creating video applications more accessible. The invitation to explore these platforms emphasizes how over-the-top (OTT) applications hold the potential to transform digital entertainment.
At Digidev, we are working to be the leader in interactive streaming platforms of choice by smart device users worldwide.
Our goal is to become the ultimate distribution service of entertainment content. The Digidev application will offer the next generation television highway for users to discover and engage in a variety of content. While also providing a fresh and
innovative approach towards advertainment with vast revenue opportunities. Designed and developed by Joe Q. Bretz
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...greendigital
Leonardo DiCaprio, a name synonymous with Hollywood stardom and acting excellence. has captivated audiences for decades with his talent and charisma. But, the Leonardo DiCaprio haircut is one aspect of his public persona that has garnered attention. From his early days as a teenage heartthrob to his current status as a seasoned actor and environmental activist. DiCaprio's hairstyles have evolved. reflecting both his personal growth and the changing trends in fashion. This article delves into the many phases of the Leonardo DiCaprio haircut. exploring its significance and impact on pop culture.
Barbie Movie Review - The Astras.pdffffftheastras43
Barbie Movie Review has gotten brilliant surveys for its fun and creative story. Coordinated by Greta Gerwig, it stars Margot Robbie as Barbie and Ryan Gosling as Insight. Critics adore its perky humor, dynamic visuals, and intelligent take on the notorious doll's world. It's lauded for being engaging for both kids and grown-ups. The Astras profoundly prescribes observing the Barbie Review for a delightful and colorful cinematic involvement.https://theastras.com/hca-member-gradebooks/hca-gradebook-barbie/
240529_Teleprotection Global Market Report 2024.pdfMadhura TBRC
The teleprotection market size has grown
exponentially in recent years. It will grow from
$21.92 billion in 2023 to $28.11 billion in 2024 at a
compound annual growth rate (CAGR) of 28.2%. The
teleprotection market size is expected to see
exponential growth in the next few years. It will grow
to $70.77 billion in 2028 at a compound annual
growth rate (CAGR) of 26.0%.
Modern Radio Frequency Access Control Systems: The Key to Efficiency and SafetyAITIX LLC
Today's fast-paced environment worries companies of all sizes about efficiency and security. Businesses are constantly looking for new and better solutions to solve their problems, whether it's data security or facility access. RFID for access control technologies have revolutionized this.
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspirationgreendigital
Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
Dwayne Johnson's wrestling career took off in the late 1990s. when he became one of the most charismatic and popular figures in WWE. His larger-than-life persona and catchphrases endeared him to fans. making him a household name. But, Johnson had ambitions beyond the wrestling ring.
In the early 20
Top IPTV UK Providers of A Comprehensive Review.pdfXtreame HDTV
The television landscape in the UK has evolved significantly with the rise of Internet Protocol Television (IPTV). IPTV offers a modern alternative to traditional cable and satellite TV, allowing viewers to stream live TV, on-demand videos, and other multimedia content directly to their devices over the internet. This review provides an in-depth look at the top IPTV UK providers, their features, pricing, and what sets them apart.