POSTMAN | How to drive adoption of your APIs and how Postman's API network can help

1. Driving API
Adoption
Reach Over 13 Million Developers

2. Agenda
1 Why Care About Adoption
2 Key Challenges
3 Leveraging Public Workspaces
and the Public API Network
4 Demo
5 Tips to get 10x Adoption

3. ENGINEERING MANAGER, POSTMAN
Avinash
Choudhary
@ThisIsAvinashC
postman.com/avinash-choudhary

4. Why care about Adoption
“An API is only valuable if it is used”

5. What makes it hard
No feedback loops Long time to
realizing value
Don't know what
needs to be done
Driving Adoption is
expensive

6. How Postman API Network Helps
Built in
Engagement
Comments in public workspaces
help you drive 2 way
conversations with your
community
Powerful
and Flexible
Go beyond Just API
Documentation
Easy
Workflows you are used to
Closer to your
Community
Publishing to API network puts you
2 clicks away from your target
customers

7. Demo

8. 5 Tips to get 10x Adoption
Get the most out of your Public Workspace
10X

9. 5 Tips for Driving Adoption
https://www.postman.com/salesforce-developers?tab=collections
Provide enough context through Name and Summaries.
Use Categories to make it easier for your target customers to find you
https://medium.com/better-practices/the-good-documentation-checklist-1ef9
92192f15
Keep your documentation complete
Keep your documentation updated
Research your keywords, use them while documenting your APIs (Drive
more search traffic)
Share knowledge not just features (Introduce what jobs your APIs help
consumers do better)

10. 5 Tips for Driving Adoption
https://www.postman.com/api-evangelist/workspace/twitter
Add collections to onboard users to common workflows
Create quick wins for your customers

11. 5 Tips for Driving Adoption
Help your customers, answer queries & learn from feedback with
comments on public workspaces
Share your Public APIs on Postman with the community

12. Thousands of Teams
Publishing on the Network

13. Ping Identity uses the Postman API Network to get our APIs into the hands of
developers. We can easily publish documentation and collections, and
developers have an easy way to look us up and get started with our APIs.”
Anthony Dombrowski
Developer Advocate, Ping Identity
“
The key dimensions to measure the quality of open APIs are availability,
completeness, documentation, consistency, stability, tooling, and adoption.
The Postman API Network is an amazing tool to make your API available to
millions of developers—with the supporting documentation—to increase
adoption and enhance your feedback loop.”
“
Marcel Ribas
Developer Evangelist, Dropbox

14. Next Steps
Explore public workspaces
www.postman.com/explore
Learn about public workspaces
learning.postman.com

15. Next Steps
Download the economic benefits report
https://www.postman.com/postman-economics-report/