The document discusses regenerative tourism principles within the context of the Llŷn Peninsula, highlighting ongoing projects funded by the European Regional Development Fund. It emphasizes the importance of sustainable tourism practices, visitor engagement with local heritage, and the need for effective management of visitor flows to enhance community benefits. Additionally, it identifies challenges such as stakeholder collaboration and the necessity for innovative tourism practices that contribute positively to the environment and local economies.

1. Challenges and opportunities: Regenerative tourism principles
Dr. Leonie Schulz

2. 1) The LIVE Project
2) Tourism on the Llŷn Peninsula
3) Sustainable vs. regenerative
tourism principles
4) Challenges and opportunities
Table of contents

3. Llŷn IVeragh
Ecomuseums
LIVE has been co-funded by the European Regional Development fund under the
Ireland Wales Cooperation Programme 2014 - 2020
3 Partners in Ireland,
3 partners in Wales,
3 years
www.ecomuseumlive.eu

4. Greater awareness of and
engagement with local
natural and cultural
heritage
New knowledge and skills
relating to natural and
cultural heritage; digital
marketing; co-promotion
LIVE Intended Impacts
Increase in the length of stay
and average spend of visitors
Increase in visitor numbers
outside of the peak season

5. Building a cohort of ambassadors
who are active in promoting and
enhancing awareness of natural
and cultural heritage

6. To explore current visitor patterns across time
and space.
To identify how visitor flows can be managed
more sustainably by balancing visitor use
concentration and dispersal across communities and
throughout the year.
To develop ideas for regenerative tourism
activities based on best practice examples and LIVE
experiences.
To identify profitable sustainable and
regenerative tourism practices that appeal to both
businesses and visitors alike.
To feed into a sustainable marketing strategy
that focusses on place identity ( The Llŷn Peninsula – A
home and a destination).
To contribute to the development of a concept
for enhancing awareness of local natural and
cultural heritage as part of the visitor experience.
Tourism on the Llŷn Peninsula

7. Llŷn Peninsula

8. 2018 2019 2022
2018 2019 2020 2021
Search Term: Aberdaron
Pre- & Post-Covid
Search Term: Llŷn Peninsula
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10. Sustainable Tourism
Ecotourism
Regenerative Tourism

11. Sustainable travel is important to me
Recent news about climate change have
influenced me to make more sustainable travel
choices
I want to leave the places I visit better than when I
arrived
I choose to travel to a destination closer to home
to reduce my carbon footprint
There aren't enough sustainable travel options
I get annoyed if somewhere I visit prevents me
from being sustainable
Booking.com's 2022
research on
sustainability trends
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
100%

12. Sustainable tourism?

13. LOCAL (contribution to local economy)
Litter pick/ Beach cleans
Walk/ Minimise car use
Recycle/ Reuse
Speaking Welsh
Supporting local charities
Respect for/ help preserve landscape
Learning about local nature and culture
Regenerative tourism?
How did you help to improve the area during your last visit?
0 10 20 30 40 50 60

14. local help
learn welsh
local
culture contrib
ute
visit
opport
unity
communi
ty
nee
d
volunteering support donate
preserv
e event
volunteering/
participation in
local
projects
open to
opportuni-
ties
share knowledge/
citizen science parking/ entry fees
donation
help conservation
projects
beach clean/ litter
pick
Cultural and natural regeneration
How would you like to contribute to the cultural preservation &
regeneration on a future visit?
How would you like to contribute to nature conservation & recovery
work on a future visit?

15. Reflections on regenerative tourism:
tourism businesses and organisations

16. Regenerative
Tourism KPIs
Key Performance Indicators
(KPIs)
Environmental
Socio-cultural
Economic

17. Traditional Tourism KPIs Regenerative Tourism KPIs
Number of tourist arrivals % of residents benefitting from
tourism
Visitor satisfaction Community satisfaction
Economic value Fair distribution of economic
benefits
Number of tourism businesses Number of local stakeholders
involved
Number of FT/PT jobs Job satisfaction and quality
employment
Number of visitors to cultural
attractions
Number of visitors contributing
to environmental conservation
and restoration of the area
Waste production % of waste reused/recycled per
visitor and/or accommodation

18. Challenges:
Getting tourism stakeholders together.
Agreeing on SMART principles.
Identifying profitable regenerative tourism
practices that work for businesses and visitors
alike RETHINK
Opportunities:
Using tourism as a force for good.
Redistributing resources to maximise benefits across
communities and throughout the year better collaboration.
Focussing on uniqueness of area to build a strong place identity.
Challenges and opportunities

19. #EcomuseumLive
@EcomuseumsLive
www.ecomuseumlive.eu
Diolch I Go raibh maith agat I Thank you