Management Consultancy firm specialized in Education, Languages and Spanish as Foreing Language

1. Broadening horizons through knowledge
January 2016

2. 2Company Presentation
Index
Sectors ....................................................................................... 3
Vision ......................................................................................... 4
Clients ......................................................................................... 5
Services ………………………………....................................................... 6
Competitive Intelligence ................................................... 7
Tactical Support ................................................................ 11
Innovation .........................................................................12
Working style ............................................................................ 13
A committed team .....................................................................14

3. 3Company Presentation
Sectors
EDUCATION LANGUAGES
ELE
(Spanish as a
Foreign Language)
Innovation / Management / Improvement

4. 4Company Presentation 4
Vision
Lenkua aims to be an active agentin the amazing changing process thatis
happeningin the Education / Language Learning/ ELE sectors.
A facilitator able to provide and share adquired knowledge, expertiseand
abilities to the private and publicactors.
Doing the above byidentifying, analizing,sharing andproducingstrategic
information, and advisingand working together with Institutions,
Organizations andLanguage Schools toreach higher levels of learning and
managementefficiencyand effectiveness.

5. 5Company Presentation 5
Clients
PublicSector
- Central and Local Governments
- Foreing Trade,Investment Institutions
- Cultural Institutions
Organizations
- Clusters
- Associations,Federations,Confederations
- International Institutions:World Bank,UNWTO, Unesco, Development
Banks..)
Educational Institutions and Centers
- Universitiesand Higher Education
- Language Schools
- Business Schools and Private Educational Centers

6. 6Company Presentation 6
Services
Innovation
Tactical
Support
Competitive
Intelligence
... Providing strategic
informations for better
decision-making...
...Technical and
on-the-ground support
to boost your projects...
...Generating inititativesand
projects of educational innovation..

7. 7Company Presentation 7
Market Research
Services
Competitive
Intelligence
... Providing strategic
informations for
decision-making...
ü Primary Researchin Spain and Latam markets
... Focus Groups, Deep Interviews,Expert Pannels,
Field Surveys, Data Collection...
ü Secondary Research Worldwide
ü Full Studies and Reports
... by Geographical Areas,Countries,Markets,
Segments (high school, higher education,adults,
senior,corporate....), Competitors,Trade
Channels....
Education Ÿ Language Ÿ ELE

8. 8Company Presentation 8
ü Preliminary studies to develop Language Tourism
within a geographical area
ü Language Tourism Plans
ü Internationalization Strategies
ü Business Development Plans
ü New Products Development
ü Communication Plans (off and online)
ü Quality Plans
Strategic Planning
Services
Competitive
Intelligence
Education Ÿ Language Ÿ ELE
... Providing strategic
informations for
decision-making...

9. 9Company Presentation 9
Provides structured and clearlypresented
informationabout the keymovements and
news ocurred in ELE sector across a
geographical reference area:
- Competitors movements
- New products
- Technologies
- Markets
- Business opportunities...etc.
Our clients receive a monthly
customized report enabling themto
get further information
ü Service @Movimientos ELE©
Services
Competitive
Intelligence
Technology Watch & Competitive Intelligence
Education Ÿ Language Ÿ ELE
... Providing strategic
informations for
decision-making...

10. 10Company Presentation 10
Provides structured and clearlypresented
informationabout prices for ELE services for a
selectionofmore than180 ELE Language
Centres worldwide
ü Observatorio Precios ELE©
Services
Competitive
Intelligence
Technology Watch & Competitive Intelligence
Education Ÿ Language Ÿ ELE
... Providing strategic
informations for
decision-making...
ü New projects (in preparation)
ü Customized projects

11. 11Company Presentation 11
Tactical
Support
Services
Setting up and Development of Centers/Units
Business Development: new markets, new
clients, Trade Missions, Fam Tours, Congress,
Exhibitions, Fairs,Agents selection and contact
Partnerships and Strategic Alliances
Quality Assurance. Accreditations
Educational Marketing
Business processes re-engeneering (BPR)
...Technical and
on-the-ground support
to boost your projects...
Education Ÿ Language Ÿ ELE

12. 12Company Presentation 12
Innovation
Services
Generation and spreading of ideas and
projects related to Education Innovation.
Organization of Congress, Conferences,
Talks, Round-table discussions, forums, etc.
to spreadknowledge within the sector
Partnership in new learning products
development.
Marketing, Innovation, Competitive
Intelligence, Strategy, Quality Training
...Generating inititatives
and projects of
educational innovation..
Education Ÿ Language Ÿ ELE

13. 13Company Presentation
Lenkua works with entrepreneurial mindset, taking continuosly into account our Clients’
interests, working side by side with them, and looking forwardto exceed their
expectations.
Effectiveness, Accuracy, Engagement and Adaptability are our permanent Values.
13
Effectiveness Accuracy
Engagement Adaptability
Working style

14. 14Company Presentation 14
José Luis Marco
Partner & Director
Degree in Law. MBA Instituto de Empresa
Former Education KeyAccount Manager at
Soluziona (Unión Fenosa consultancy services)
Partner and Director of several Business
Consultancy Firms during 15 years.
Professor at several Universities,Institutions and
Business Schools in Spain and overseas.
Business Consultant
Raúl Alconchel
Partner & Director
Degree in Law. MBA Instituto de Empresa
25 years work experience inGeneral Management,
Marketing and Business Development inindustrial
and service companies indifferent sectors and
geographical areas (Spain,LatinAmerica, United
Kingdom, East Europe...).
Education & Language School Manager for 10 years.
Professor of Management in different Business
Schools and Universities.Business Consultant.
and a team of specialized
associates, collaborators and assistants
A committed team
CompanyFounders

15. 15Company Presentation
Some Clients

16. www.lenkua.com
info@lenkua.com
@lenkua_com