$leep-Flix Labs Solution for sleeplessness due to financial distress. *Created just for educational purposes as an assignment for Stanford Creativity course 2012 [The aim of the conceptual idea is to have a social solution to people's sleeplessness problems around financial-distress. checkout video clip at : http://www.youtube.com/watch?v=f21gES5jMtM too]

1. DO YOU FREQUENTLY EXPERIENCE LACK OF SLEEP DUE TO
FINANCIAL WORRIES?

2. Major problems on the financial side?
37% or 40+ million business folks are not sleeping well due to *
Mental
Taxes
Stress
Start-up
Real- Failure
Estate (Funding)
Stock Loss
Volatility of
Job
SOLUTION: TYPES: Objectivity, Social, Motivational, Educational, De-stressing, Relaxation
* Derived from CDC research and The National Health and Nutrition Examination Survey (NHANES) about Sleep Disorders

3. INTRODUCING: $LEEP-FLIX LABS
A social solution to sleeplessness via web apps with
tips/videos/solution-recommendations & relevant coaches with an
added method to allow for physical meet-ups planning.
This creates a social service to reduce or fix the sleeplessness
problems caused by financial distress of any shape or form.
VALUE PROPOSITION: Our stress-reduction labs are virtual as well as physical channels of directing our energies
for helping humanity via a 3-pronged approach to solve social, private & enterprise issues
$LEEP – Sleep issues due to financial distress or pressures
FLIX – An easy way to fix common problems via online media
LABS - a set of locations which may be virtual or physical
With close/nearby resources or remote help; A truly social community !
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4. $LEEP-FLIX LABS – FEATURES AND BENEFITS are many...
PERSONALIZED PROFILES FOR THE A SOCIAL IDEA BANK TO SHARE
- JOBLESS • Social App
- TROUBLED RENTER/LEASOR • Web App
- SALES ISSUES • Sleep-Flix Movies
- FUNDING ISSUES • Tips
- HOME FINANCES • Life Coaches
- MARKET PRESSURES • Financial Advisors
- CHILD’S COLLEGE FEES • Job Aids
- MANY MORE • Business startups
• Social Service
• Small Biz
Loans, etc.
• Personalized
• Physical MeetUps
• Small groups
• Forums
SMART GROUPING • Labs
VIA SOCIAL MEDIA
LEXICAL ANALYSIS
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5. Personalized Profile For My Needs
$LEEP_TIPS | MY_TIPS ENTER RECOMMENDED FORUMS JOIN CHAT
Tell me about yourself

6. Flix that make me laugh!

7. Music that makes me relax!

8. Counseling and ‘How-to’ Advice

9. Suggestions for ‘Liked’ Vacations
What would you like to dream about today?

10. SCENARIO #1 - JOSE & MARISSA – THE HISPANIC COUPLE
2007
THE CASE OF A PINK SLIP
Jose, is an employee at RISCO who
was handed a pink-slip a year ago.
He dug into his savings, his
retirement funds and even personal
loans.
2008
He had purchased the house at the
peak of real-estate prices and now it
2009 is underwater.
He is the only earning member of his
family and has two kids one in Middle
and other in High School.
His wife Marissa, a home maker, is
JOB OPENINGS worried about Jose because he was
getting into a mode of depression.
They need a social network as aid.
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11. SCENARIO #1 - JOSE & MARISSA – THE CASE OF PINK SLIP
Jose lost his job at RISCO one year ago.
His job hunt has not worked out due to economic recession.
Unemployment office has long lines, longer waits, no luck.
One day he finds out about $LEEP-FLIX LABS on the Radio.
He calls and schedules to attend their session in a school nearby.

12. SCENARIO #1 - JOSE & MARISSA – THE CASE OF PINK SLIP
SFL Online
Assessment
Jose & Marissa take an online assessment with SFL counselor.
You are not alone.
See how Jamie did.
Recommended Meet-ups.
Jose gets a report with motivational ideas and list of meet-ups. Help-line 1-800-SFL-HELP
Tough times don’t
last, Tough People do.
At a meet-up Jose and four others decide to start a business.
On Jose’s insistence, Marissa attends a meet-up of homemakers.
They both take Yoga sessions at India Center to de-stress.

13. SCENARIO #1 - JOSE & MARISSA – THE CASE OF PINK SLIP
Jose’s Team sells Organic Vegetables from a farm in Farmer’s Market
Marissa bakes Fruit Pies, sends with Jose to sell in his booth.
Vegetable business has poor returns as overstocked goods perish.
Fruit Pie business of Marissa picks-up and fetches good returns.
To meet the demand, she invites other spouses to help her bake pies.

14. SCENARIO #1 - JOSE & MARISSA – THE CASE OF PINK SLIP
Jose’s Team helps her with deliveries to shops, parties, home, etc.
Marissa’s
Fruit Pies
The Fruit Pie business is now branded as Marissa's Fruit Pies.
The tag line that differentiates them is: Made Fresh, Made Now.
Thanks to $FL for showing how to run a co-operative business.
This business donates 25c on every pie to $FL foundation.
Jose and his four friends along with their spouses
are in control of their future and sleep-well….

15. SCENARIO #2 - JIM – ENTREPRENEUR WITH REAL-ESTATE WORRIES
2009
The CASE OF THE TROUBLED
RENTER
Jim, is an entrepreneur who runs
PROBLEMATIC Co. for last 5 years.
He has real-estate financial stress
with a tenant who is not paying his
2010
dues on time. His Property requires
frequent maintenance and property
taxes are going up all the time.
2011
His current start-up is not doing well
as well and financial worries at home
and work keep him up all night.
STARTUP ROI He wants a place to socially network
and figure out ways to fix his
& sleeplessness problem with expert
REAL ESTATE coaches.
ISSUES
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16. SCENARIO #2 - JIM – THE CASE OF THE TROUBLED RENTER
Jim has been running an unprofitable startup for last 5 years.
His real estate issues have increased due to economic
recession and higher taxes.
No luck with getting new renters as well in this market.
REAL ESTATE Market is tanking – on home-resale values
One day he finds out about $LEEP-FLIX LABS on the Web.
He registers on a Social App site called "$LEEP-FLIX LABS" with
his personal needs profiled instantly.

17. $LEEP-
$LEEP FLIX LABS SOLUTION FLIX
LABS
APP
Jim goes through an initial online assessment, and gets some initial SFL
recommendations/tips/videos to watch
Jim starts off his tablet-version app with some comic relief videos on how to handle
'real-estate' issues; he watches every night for first 10 days; Jim socializes his problems in a virtual
forum with similar (AAA-like) forums/chat-sessions
Jim chooses a 10-day self-help program to initially try out friend/Social-network recommended
solutions/tips e.g. Hot Bath, Auto-suggestions, Meditation, Music before sleep.
Jim likes a few routines and incorporates it into his daily life cycle and then choose to
recommend his favorite-solutions with others
On reduction of his sleeplessness, he decides to give back to the society and offers his help to 6
other people [Payback in KIND - Virtual Currency]
OUTCOME: Jim becomes a $leep Flix coach (Champion) and creates his own user-generated
videos, blogs, tips and shares with others and hence spread good news!

18. SCENARIO #3 - SHANTI - THE YOUNG, HIP, WORKAHOLIC VP OF SALES
2010
The Case Of The Volatility
Shanti is a thirty years old VP of Sales at
an upscale automotive company. Her
salary is comprised of a huge variable
component based on sales.
Hard-working, driven and very skilled at
2011 her job, Shanti has been able to regularly
bring home a 3-figures salary in the past.
In addition to monthly debts for luxury
2012 items like her Jaguar and designer
clothes, she needs to re-pay her
subtantial student loans.
All was going great for Shanti.
However, with the economic
downturn, people have shied away from
NOT MEETING unecessary expenses. She is far from her
SALES QUOTA sales goals and is definitely feeling the
SLIDING SALARY pressure. She is now so worried about
her future that she can no longer sleep at
night!
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19. SCENARIO #3 - SHANTI – VOLATILE SALARY
Shanti is afraid that she will loose her social status and not be able to
keep up with her extravagant lifestyle anymore now that she no longer
earns 3-figure salaries.
While checking her Facebook (FB) updates on her cell phone, she sees
a recommendation from one of her online gaming community friends to
try out $leepQuest.
$leepQuest is a mobile educational game specifically
designed for younger demographics in the same situation
as Shanti.
Shanti sees that she has 5 minutes left before her hairstylist
appointment so decides to give it a try, encouraged by the
friendly and easy-to-get-started wireframe.
After signing-up (quick and easy – via FB) Shanti tries a quick
demo to get an overview of the game and how it works.

20. SCENARIO #3 - SHANTI – VOLATILE SALARY
Shanti is hooked! The game is very simple and intuitive, and after only
less than 5 minutes spent exploring it, she already has found 3 sleep
management tools she wants to try out.
Over the next 2 months, Shanti plays $leepQuest on a regular basis. She
has now progressed to one of the highest levels, the $andman level, and
is already in charge of managing several online gaming for $leepQuest.
Via one of these online gaming communities, Shanti
befriends the founder of an innovative – and successfully
funded! - software company. He is impressed by Shanti’s
mastery at Sales and offers her to get in for an interview.
Shanti accepts. She is offered the job with a fabulous
compensation package which does not rely as heavily upon
sales targets as her past job had.
Outcome: Shanti is now in control of her future and sleep well….

21. SCENARIO #3 - SHANTI – THE CASE SOLVED BY $LEEP FLIX LABS
Similar to others, Shanti picks the relevant category of tips to solve her specific problems:
$LEEP-FLIX LABS APP
Growth New Beginning
Opportunities Simplicity
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22. $LEEP-FLIX LABS – FINAL VALUE PROPOSITION...
IF YOU ARE FEELING KNOCKED OUT COME TO $LEEP-FLIX LABS
FOR A NEW BEGINNING
Feeling Worried Outcome you can expect:
By Financial troubles,
Lack of Results at Work, 1. Reduced Financial Worries
Joblessness, 2. Increased Sleeping hours
Real-Estate issues, 3. Increased Mental Relaxation
No Funding, 4. Improved overall lifestyle
No Money, 5. Change in the attitude towards
Troubled family, living life
Troubled State Of Mind,
& SLEEPLESSNESS
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23. The Be_Bread_Winners Team
THANKS YOU FOR YOUR TIME
NOW GO GET SOME $LEEP!