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Characteristics of Sports Fans in Relation to Lifestyle 
Preferences 
Dr. Elizabeth A. Loughren, Dr. Colin Baker, Joseph W. Spry and Dr. Orla Flannery 
University of Gloucestershire, UK 
Aim 
Rationale 
To assess physical activity, health and well-being preferences of football, rugby, cricket and horseracing fans. 
Targeting sport fans provides a unique means of engaging people in healthy lifestyle programmes but more evidence is needed concerning 
how to support participants’ sustained attendance. 
Background 
 In the UK, the proportion who are categorised as obese 
increased from 13% of men (1993) to 24% (2012) and from 
16% of women (1993) to 25% (2012), and it is predicted that 
60% of adult men and 50% of adult women will be classified 
as obese by 2050 (1, 2) 
 Costs attributable to obesity are projected to reach £9.7 
billion per year by 2050 (3) 
 Only 36% of adults participate in 30 minutes of moderate 
intensity sport once a week (2) 
 There is an increasing focus on strategies that seek to 
promote health through sport and physical activity (4) 
 Sports club settings provide a potential means of engaging 
sports fans via multidisciplinary community based health 
promotion strategies (5, 6) 
100 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
Physical 
Activity 
Weight 
Management 
Preferred programme subjects (%) Female (%) 
Smoking 
Cessation 
Heart Health Dietary 
Advice 
Alcohol 
Advice 
Mental 
Health and 
Stress 
Health 
Check 
Male (%) 
Overall (%) 
All of the 
Above 
Methods 
Participant Recruitment 
 A purposive and opportunistic sample of fans from England 
and sport types (football, rugby union, rugby league, cricket 
and horse racing) was established. 
Survey 
 An online survey through sports team websites, forums, 
online newsletters, social media, and gate surveys in 
conjunction with match and race day events was conducted 
between April-December 2013. 
Results 
 Of the 246 total responses 172 (70%) (n = 117 males, 55 
females) ranging in age from 18-69 (M=34.43; SD=13.48) 
indicated an interest in joining a healthy lifestyle 
programme geared around sport fans. 
 Overall most fans (92.4%) felt support from players/sport 
professionals would attract them to the programme. 
 Males placed more emphasis on heart health, mental health 
and stress. 
 Respondents indicated that key programme components 
should include: physical activity; weight management; 
heart health; diet, and health checks. 
 The majority of the respondents owned a smart phone and 
agreed an app could support them to become healthier. 
 While cost and a lack of time were cited as the main 
barriers, respondents felt their family, friends, and local 
facilities could assist most in leading a healthier lifestyle. 
100 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
Perceived programme barriers (%) Female (%) 
* 
Cost Too Little Time Family 
Commitments 
* 
Transport to 
Course 
Work 
Commitments 
Not have 
someone to go 
with 
Male (%) 
Overall (%) 
My Health 
16% 
15% 
4% 
5% 
13% 
7% 
* P < 0.05 
7% 
19% 
14% 
Perceived utility of mobile app technology 
Dietary Advice 
Motivation 
Stop Smoking 
Mental Health and Stress 
Being More Active 
Compare Self With Others 
Record of Achievement 
Alcohol Intake 
Look After Weight 
Conclusions 
 Sport fans are interested in participating in 
healthy lifestyle programmes at local sport 
facilities and perceive the following as key 
sources of support: 
 Family 
 Friends 
 Mobile technology 
 These findings could help shape the 
development of healthy lifestyle programmes 
targeting specific social groups. 
Contact: i4h@glos.ac.uk 
References: 
1. The Information Centre for Health and Social Care. (2013). Statistics on Obesity, Physical Activity and Diet - England, 2013. Leeds: Information Centre for Health and Social Care. Available at: http://www.hscic.gov.uk/catalogue/PUB10364 
2. Pringle, A., Zwolinsky, S., Daly-Smith, A., Robertson, S., McKenna, J. & White, A. (2011). The pre-adoption demographic and health profiles of men participating in a programme of men’s health delivered in English Premier League football clubs. Public Health, 125(7), 411-416. 
2. Pringle, A., Zwolinsky, S., McKenna, J., Daly-Smith, A., Robertson, S. & White, A. (2013). Effect of a national programme of men’s health delivered in English Premier League football clubs. Public Health, 127(1), 18-26. 
3. Robertson, S., Zwolinsky, S., Pringle, A., McKenna, J., Daly-Smith, A. & White, A. (2013). It is fun, fitness and football really’: A process evaluation of a football-based health intervention for men. Qualitative Research in Sport, Exercise and Health, 5(3). doi /abs/10.1080/2159676X.2013.831372#.UqhGctJdVEI 
4. WHO (2011). Promoting sport and enhancing health in European Union countries: a policy content analysis to support action. Geneva: WHO. Retrieved from: http://www.euro.who.int/__data/assets/pdf_file/0006/147237/e95168.pdf 
5. Department of Health. (2011). UK physical activity guidelines. London: HMSO. 
6. Health Survey for England (2012). Leeds: Health and Social Care Information Centre.

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  • 1. Characteristics of Sports Fans in Relation to Lifestyle Preferences Dr. Elizabeth A. Loughren, Dr. Colin Baker, Joseph W. Spry and Dr. Orla Flannery University of Gloucestershire, UK Aim Rationale To assess physical activity, health and well-being preferences of football, rugby, cricket and horseracing fans. Targeting sport fans provides a unique means of engaging people in healthy lifestyle programmes but more evidence is needed concerning how to support participants’ sustained attendance. Background  In the UK, the proportion who are categorised as obese increased from 13% of men (1993) to 24% (2012) and from 16% of women (1993) to 25% (2012), and it is predicted that 60% of adult men and 50% of adult women will be classified as obese by 2050 (1, 2)  Costs attributable to obesity are projected to reach £9.7 billion per year by 2050 (3)  Only 36% of adults participate in 30 minutes of moderate intensity sport once a week (2)  There is an increasing focus on strategies that seek to promote health through sport and physical activity (4)  Sports club settings provide a potential means of engaging sports fans via multidisciplinary community based health promotion strategies (5, 6) 100 90 80 70 60 50 40 30 20 10 0 Physical Activity Weight Management Preferred programme subjects (%) Female (%) Smoking Cessation Heart Health Dietary Advice Alcohol Advice Mental Health and Stress Health Check Male (%) Overall (%) All of the Above Methods Participant Recruitment  A purposive and opportunistic sample of fans from England and sport types (football, rugby union, rugby league, cricket and horse racing) was established. Survey  An online survey through sports team websites, forums, online newsletters, social media, and gate surveys in conjunction with match and race day events was conducted between April-December 2013. Results  Of the 246 total responses 172 (70%) (n = 117 males, 55 females) ranging in age from 18-69 (M=34.43; SD=13.48) indicated an interest in joining a healthy lifestyle programme geared around sport fans.  Overall most fans (92.4%) felt support from players/sport professionals would attract them to the programme.  Males placed more emphasis on heart health, mental health and stress.  Respondents indicated that key programme components should include: physical activity; weight management; heart health; diet, and health checks.  The majority of the respondents owned a smart phone and agreed an app could support them to become healthier.  While cost and a lack of time were cited as the main barriers, respondents felt their family, friends, and local facilities could assist most in leading a healthier lifestyle. 100 90 80 70 60 50 40 30 20 10 0 Perceived programme barriers (%) Female (%) * Cost Too Little Time Family Commitments * Transport to Course Work Commitments Not have someone to go with Male (%) Overall (%) My Health 16% 15% 4% 5% 13% 7% * P < 0.05 7% 19% 14% Perceived utility of mobile app technology Dietary Advice Motivation Stop Smoking Mental Health and Stress Being More Active Compare Self With Others Record of Achievement Alcohol Intake Look After Weight Conclusions  Sport fans are interested in participating in healthy lifestyle programmes at local sport facilities and perceive the following as key sources of support:  Family  Friends  Mobile technology  These findings could help shape the development of healthy lifestyle programmes targeting specific social groups. Contact: i4h@glos.ac.uk References: 1. The Information Centre for Health and Social Care. (2013). Statistics on Obesity, Physical Activity and Diet - England, 2013. Leeds: Information Centre for Health and Social Care. Available at: http://www.hscic.gov.uk/catalogue/PUB10364 2. Pringle, A., Zwolinsky, S., Daly-Smith, A., Robertson, S., McKenna, J. & White, A. (2011). The pre-adoption demographic and health profiles of men participating in a programme of men’s health delivered in English Premier League football clubs. Public Health, 125(7), 411-416. 2. Pringle, A., Zwolinsky, S., McKenna, J., Daly-Smith, A., Robertson, S. & White, A. (2013). Effect of a national programme of men’s health delivered in English Premier League football clubs. Public Health, 127(1), 18-26. 3. Robertson, S., Zwolinsky, S., Pringle, A., McKenna, J., Daly-Smith, A. & White, A. (2013). It is fun, fitness and football really’: A process evaluation of a football-based health intervention for men. Qualitative Research in Sport, Exercise and Health, 5(3). doi /abs/10.1080/2159676X.2013.831372#.UqhGctJdVEI 4. WHO (2011). Promoting sport and enhancing health in European Union countries: a policy content analysis to support action. Geneva: WHO. Retrieved from: http://www.euro.who.int/__data/assets/pdf_file/0006/147237/e95168.pdf 5. Department of Health. (2011). UK physical activity guidelines. London: HMSO. 6. Health Survey for England (2012). Leeds: Health and Social Care Information Centre.