The LED Lighting revolution is here: • Global government regulations combined with market forces are the drivers The opportunity is real and large: • The retrofit lamps will be the volume driver in the near term • “Smart Lighting” presents a significant opportunity ON Semiconductor is well positioned to win with: • Strong product portfolio • Complete turn-key solutions • Breadth of offering

1. 1
LED Lighting Market Trends &
ON Semiconductor
LED Solutions Overview

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Government Regulations
Source: McKinsey & Co (2012)
Global movement to ban incandescent and in some instances Halogen

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Need for Efficient Solutions: Energy Security
Source: McKinsey & Co (2012)

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Equivalency – in lumen-hours
Source: DOE LED Lifecycle Report, 2012
• Average output of a 60 W incandescent lamp is 900 lumens
• 1 LED Lamp provides 800 lumens and 25K lifetime hrs  20 million lumen-hours

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LED Market is Rapidly Evolving
• Lighting accounts for ~1/5th of total electricity world-wide
– With the adoption of technology available today, 30% can be saved
• Beijing has set a target for LEDs to account for 30% of total
general lighting market by 2015
– Estimated to cut annual coal use by 35 million tons
• Taiwan can reduce electricity consumption by ~15% if LED
lighting is fully adopted
• Japan already has 30 percent LED penetration
• Phaseout of incandescents in the U..S started in 2011
– Energy Independence and Security Act of 2007
– GE shut down last factory making incandescents in 2011
• IKEA will sell only LED lighting products starting in 2016

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LED Bulbs Reach Tipping Point in 2014
Aggressive Market Price Reductions in LED bulbs in the US
Source: DOE MYPP 2013, Datapoint
2013: CREE 60W bulb @ $12.97
2013 Retail: $14.97
-40%
LED Bulb Efficacy Improvement
Dramatic improvements
recently and more projected
before reaching theoretical
LED limit of 268 lumens/watt
Efficiency
improvements
driving Cost
reductions
LED Cost ($/Klm) Improvement
CREE 60W bulb @
$16/Klumen
$5 for a 60W
bulb in 2020
Anticipate “tipping
point” when LED
bulbs reach <$10

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Market (R)evolution
• Drive for energy efficiency and tops-down push aiding SSL adoption
• The volume & opportunity today is in “General Lighting”
• “Smart” lighting will start to grow significantly in 1-5 years
- Driven by the “internet of things” & command/control
• Color / CCT Control
• Spectrum Shaping
• New applications / uses

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The LED General Lighting Adoption Curve
PHASE 1
Introduction
PHASE 2
Rapid Growth
PHASE 3
Maturity
Compete on
Performance
Compete on Cost and
Scale
Compete on Quality
and Breadth
• Cost still high
• Demand needs to be
created
• Highly fragmented
market with many new
entrants
• Cost reduction on
scale
• Increased public
awareness
• Consolidation kicks-
off
• Volume Surge
• Multitude of
applications
• Industry profit
growth slows
2013E 2016E

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Global Lighting Market
- Huge installed base
of 40B units and
growing
- In 2016, annual
units shipped of
LED lamps will
surpass cell
phones
- Even with 6B units
shipped over the
next 5
years, LEDs will
only have sub-
10% penetration
Source: Datapoint, Corporate Marketing
Lamp Sockets – Installed base by Lighting Technology

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Global Lighting Market
Source: Datapoint, Corporate Marketing
Lamps – Annual Unit Shipments & Penetration
- Annual shipments of 14B
units – declining to 10B
due to longer lifetime of
LED Bulbs
- All lighting technologies
flat, except
incandescents that will
decline
- LED experiencing
explosive growth and
capture 25% share by
2017

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The Opportunity
• Global Lighting Market is growing and will be $125B USD in 2017
• The General Lighting segment will be the biggest driver, by far
Euros
Source: McKinsey – Lighting the Way

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The Market Revolution
Source: Datapoint & ON Semiconductor analysis and estimates (2012)
Today
Emerging in volume – on the market today
“Bulbs get most of the attention due to the sheer size of the market, and this is
an important step in adoption. However, bulbs will be a bridge solution and a
Trojan Horse for a more sustainable content driven, networked, intelligent
market” – CANACCORD, April 2013

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Complete Solutions from ON Semiconductor
Source: Datapoint & ON Semiconductor analysis and estimates (2012)
Today: ON Semiconductor offers
LED Drivers + FETs + Power Discretes
LED
Driver
EMI
Filter
/
Prote
ction
LED Driver +
MOSFET
MCU
Sensors
Wired/
Wireless
Comm
EMI
Filter /
Protecti
on
ON Semiconductor will also provide
additional solutions for wired and
wireless communication, sensors
(Ambient, Light, Proximity, PIR) and
control (MCUs) customized for Smart
Lighting Applications
The LED Bulb
Networked Lighting (“Smart Lighting)

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Complete Portfolio of LED Lighting Solutions
• ON Semiconductor has leveraged its leadership position in the Power
Supply arena to provide complete solutions for Lighting applications
• LED Drivers
• High Voltage Power MOSFETs
• High Voltage Rectifiers
• Bipolar Transistors
• Protection Solutions
• ON Semiconductor’s expertise in Industrial applications uniquely
position the company to exploit the emerging “Smart Lighting” market
• Wired & Wireless Communication offerings (Zigbee, KNX, PLC)
• Ambient, Light, Proximity and Passive InfraRed (PIR) sensors
• Stand-alone and integrated MCUs for “Control”
• ON Semiconductor has a broad range of products and technologies that
service all the requirements in the replacement/retrofit market

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Key Takeaways
The LED Lighting revolution is here
• Global government regulations combined with market forces are
the drivers
The opportunity is real and large
• The retrofit lamps will be the volume driver in the near term
• “Smart Lighting” presents a significant opportunity
ON Semiconductor is well positioned to win with
• Strong product portfolio
• Complete turn-key solutions
• Breadth of offering