sadas

1. Dr. Muhammad Faisal, Ph.D (HRM),
contact: 0333-5377388

2. Strategic Management
Textbook
Strategic Management: Concepts: Competitiveness and
Globalization - 9th
Edition, Michael A. Hitt, R. Duane Ireland,
Robert E. Hoskisson.
Contemporary Strategic
Management Case Studies,
6th
Edition, Robert Grant
Reference Books
Concepts in Strategic
Management and Business
Policy, 12th
Edition, Wheelen,
Thomas L., Hunger, J. David
The Blackwell Handbook of
Strategic Management, 1st
Edition. M.A. Hitt, R.E.
Freeman and J.S. Harrison

3. Strategic Management

4. Strategic Management
 A Declaration of Attitude
 A Customer Orientation and
 Mission Statement Components

5. Strategic Management

6. Strategic Management
Writing and Evaluating Mission Statements

7. Strategic Management
 Goals are broader primary outcomes towards which effort and actions are
directed in a business.
 These are whats (not hows)
 Businesses might have multiple goals to achieve.
 Normally there is no measurement in the definition of a goal and only gives
you the general direction of the company

8. Strategic Management
 Objectives are measurable steps, an organization takes in order to
achieve its goals.
 Long-Term Objectives
 Nature of Long-Term Objectives
 Financial versus Strategic Objectives
 Not Managing by Objectives
o Managing by Crisis
o Managing by Subjective
o Managing by Hope
 Annual Objective

9. Strategic Management
1. Quantitative
2. Measurable
3. Realistic
4. Understandable
5. Challenging
6. Fitting across departments

10. Strategic Management
 State direction;
 Aid in evaluation;
 Create synergy;
 Reveal priorities;
 Focus coordination; and
 Provide basis for effective planning, organizing, motivating, and
controlling activities.

11. Strategic Management
Vision – “To bring inspiration and innovation to every athlete
in the world.” (2016)
Mission – "To bring inspiration and innovation to every
athlete in the world."
Goal – Nike is believing in the partnerships formed valuing the opportunity to work
together with all stakeholders in the apparel industry and to share best practices.
Objectives– Nike’s first objective is to make a profit for the shareholders. In order to
meet objectives, Nike makes a number of small aims and objectives.