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Learning from
experiments
at IMVU  James Birchler (@JamesBirchler)
               Engineering Director, IMVU
     SLLCONF, San Francisco, MAY 23, 2011
$
                                    IMVU Revenue Growth
Qtr   Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09
$
                                    IMVU Revenue Growth
Qtr   Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09
Ask Question
                   Got
 Do Research

 Hypothesis
                 Science?
    Test

Analyze Data

 Conclusion

Report Results
Question



    Results                              Research




               Scientific
Conclusion
                Method                     Hypothesis




             Analyze
              Data                Test
Question



    Results                              Research




                  Scientific                              #leanstartup
Conclusion
                   Method                    Hypothesis




             Analyze
              Data                Test
Question



    Results                              Research
                                                                 Quack.


                  Scientific                                       #leanstartup
Conclusion
                   Method                    Hypothesis




             Analyze
              Data                Test       An Alleged “duck”
Experimentation
IS GOOD
RIGHT?
Culture
@copernicus
@copernicus
#inquisition
@copernicus
@Giordano_Bruno
@Giordano_Bruno
@Galileo
@Galileo
@Jamesbirchler
Okay, I’ll run an
    Okay, I’ll run an
                          Okay, I’ll run an    experiment!                   Okay, I’ll run
     experiment!                                           Okay, I’ll run an
                           experiment!                                        experiment
                                                             experiment!


                                                                  Okay, I’ll run an
                                                                   experiment!


Let’s make that
          Okay, I’ll run an
  easy to do!                                           Okay, I’ll run an
           experiment!
                           Prove your idea               experiment!
                             is the best!
Keep it
simple
if( setup_experiment(...) == "control" ) {

    // do it the old way

} else {

// do it the new way
                               Simple
                                To code
}
Simple
To manage
Simple
To share
embrace
failure
Freedom
    to
Experiment
What could possibly go wrong?
simple
   to
Screw up
X


X
Recap…
We’re Hiring!
www.imvu.com/jobs
credits   Thanks

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Learning from Experiments at IMVU