The document summarizes the key findings of a study conducted by iProspect and comScore on the branding implications of digital media like search engine marketing, search engine optimization, and online display advertising. Some of the main findings include:
- Exposure to combinations of digital media assets like paid search results, organic search results, and display ads significantly improved people's perceptions of brands and their likelihood to interact with brands, even if they didn't click on the ads.
- Paid search results had the greatest individual impact on brand lift and led to a 44% increase in purchase likelihood. The combination of paid and organic search results produced the strongest brand lift overall, including a 73% increase in purchase likelihood.
- Online
Monitoring Social Media for Investor Relations - September 17, 2009Darrell Heaps
The document outlines a panel discussion on monitoring social media for investor relations. It discusses key trends in social media use for IR like the rise of Twitter and corporate blogs being seen as fair disclosure. The panel will cover where companies should look for conversations, what they should listen for, who they should engage with, and what tools they can use for monitoring and engagement.
This document is a letter from the Federal Trade Commission providing guidance to search engines regarding clearly distinguishing paid search results from organic results. It summarizes a 2002 letter advising that failure to distinguish the two could be deceptive to consumers. While search engines initially complied, some have become less noticeable over time. The FTC recommends search engines use prominent shading, borders, and text labels to clearly label paid results as advertising and ensure disclosures are noticeable on different devices.
AMA_Corporate Attitudes and Adoption Trends of Multi-Channel and Omni-Channel...Scott Valentine, MBA, CSPO
This document summarizes the findings of a survey conducted by Platt Retail Institute on multi-channel and omni-channel marketing. The survey found that most companies currently use a variety of marketing channels like websites, direct sales, email marketing and social media. In the future, digital channels like social media and mobile are expected to grow in importance. While emerging channels are becoming more important, budgets have not yet aligned to support them fully. The survey also found that 43% of companies have either evaluated or plan to implement an omni-channel marketing strategy in the next 3 years, with larger companies and retailers being more likely to do so. The top challenges driving omni-channel adoption are competitive pressures, technology issues, and lack of organizational
The document is a survey of 117 executives from major companies in Romania regarding business outlook for 2014. Some key findings:
- 28% foresee significant turnover growth of 10-30% in 2014, up from 25% in 2013. 67% expect 5-10% growth compared to 51% in 2013.
- Only 21% expect 5-10% profit growth in 2014, down from 37% in 2013, but 26% expect 10-30% growth compared to 31% in 2013.
- 14% expect their number of employees to grow 10-30% in 2014, up from only 5% in 2013.
- 2% expect salary increases over 10%, the same as 2013, but only
CMOs: Time for digital transformation or risk being left on the sidelinesruttens.com
CMOs: Time for digital transformation or risk being left on the sidelines. Digital Transformation checklist for marketeers.
Based on the Accenture Interactive 2014 CMO Insights Survey, CMOs are selling themselves short. The question isn't whether CMOs can effectively take advantage of digital channels – they are proving they can – but whether they can be more visible change agents for digital transformation across the organization.
As every business becomes a digital business, C-suite executives will need to collaborate to drive successful digital transformation. No CMO wants to be left on the sidelines.
- Branded content on Facebook can reach a large audience, including a brand's fans who explicitly follow the brand plus the friends of those fans.
- When brands focus on engaging their fans, they can significantly expose their content and messaging to the friends of fans, a much larger audience that often surpasses fans alone.
- Understanding the reach and frequency that branded content achieves among different audiences, like fans versus friends of fans, provides more useful marketing insights than just the volume of brand mentions.
Monitoring Social Media for Investor Relations - September 17, 2009Darrell Heaps
The document outlines a panel discussion on monitoring social media for investor relations. It discusses key trends in social media use for IR like the rise of Twitter and corporate blogs being seen as fair disclosure. The panel will cover where companies should look for conversations, what they should listen for, who they should engage with, and what tools they can use for monitoring and engagement.
This document is a letter from the Federal Trade Commission providing guidance to search engines regarding clearly distinguishing paid search results from organic results. It summarizes a 2002 letter advising that failure to distinguish the two could be deceptive to consumers. While search engines initially complied, some have become less noticeable over time. The FTC recommends search engines use prominent shading, borders, and text labels to clearly label paid results as advertising and ensure disclosures are noticeable on different devices.
AMA_Corporate Attitudes and Adoption Trends of Multi-Channel and Omni-Channel...Scott Valentine, MBA, CSPO
This document summarizes the findings of a survey conducted by Platt Retail Institute on multi-channel and omni-channel marketing. The survey found that most companies currently use a variety of marketing channels like websites, direct sales, email marketing and social media. In the future, digital channels like social media and mobile are expected to grow in importance. While emerging channels are becoming more important, budgets have not yet aligned to support them fully. The survey also found that 43% of companies have either evaluated or plan to implement an omni-channel marketing strategy in the next 3 years, with larger companies and retailers being more likely to do so. The top challenges driving omni-channel adoption are competitive pressures, technology issues, and lack of organizational
The document is a survey of 117 executives from major companies in Romania regarding business outlook for 2014. Some key findings:
- 28% foresee significant turnover growth of 10-30% in 2014, up from 25% in 2013. 67% expect 5-10% growth compared to 51% in 2013.
- Only 21% expect 5-10% profit growth in 2014, down from 37% in 2013, but 26% expect 10-30% growth compared to 31% in 2013.
- 14% expect their number of employees to grow 10-30% in 2014, up from only 5% in 2013.
- 2% expect salary increases over 10%, the same as 2013, but only
CMOs: Time for digital transformation or risk being left on the sidelinesruttens.com
CMOs: Time for digital transformation or risk being left on the sidelines. Digital Transformation checklist for marketeers.
Based on the Accenture Interactive 2014 CMO Insights Survey, CMOs are selling themselves short. The question isn't whether CMOs can effectively take advantage of digital channels – they are proving they can – but whether they can be more visible change agents for digital transformation across the organization.
As every business becomes a digital business, C-suite executives will need to collaborate to drive successful digital transformation. No CMO wants to be left on the sidelines.
- Branded content on Facebook can reach a large audience, including a brand's fans who explicitly follow the brand plus the friends of those fans.
- When brands focus on engaging their fans, they can significantly expose their content and messaging to the friends of fans, a much larger audience that often surpasses fans alone.
- Understanding the reach and frequency that branded content achieves among different audiences, like fans versus friends of fans, provides more useful marketing insights than just the volume of brand mentions.
Analyzing the opportunities of digital marketing in bangladesh to provide an ...IJMIT JOURNAL
The idea of marketing recently converging to Digital marketing and digital marketing is becoming the most effective means for building business-customer relationships with long-term loyalty. It is a matter of concern that how this convergence is taking place in developing countries like Bangladesh. In this paper, the impact of digital marketing on the customer engagement with products and brands is investigated using descriptive research method and is based on survey. This study attempts to find the most effective form of digital marketing in Bangladesh by taking responses using questionnaires from sample, which has been used as the primary data. This study aims to discover the factors that work background to make the customers loyal to the brand and to have a positive attitude toward brand. It also illustrates about the differences of traditional marketing and digital marketing and the changes brought by digital marketing in brands relationship marketing. Analysis of survey output shows that there is an overall positive influence of internet advertising on consumer purchase decision. It is recommended that companies should conduct a market research on different markets in various countries to identify more specific market related and regional factors.
Artificial intelligence, customer journeys, and paid analytics
Quest to be more data-centric and insights-driven
Data-driven CMOs drive omnichannel customer intelligence
Companies turn to paid analytics for enhanced capabilities
The power of now: customer journey analytics rely on integrated data
Harnessing AI for more insight-driven marketing and better customer experiences
Nearly half of all consumers now open email on a mobile device, accordingto Experian. Mirrored by how fast website traffic from smartphone users(9.69%) has increased, many ecommerce businesses are scrambling
Accenture estimates that the global "Switching Economy" represents up to $5.9 trillion in potential revenue shifts as consumers change providers. In the US, the switching economy is $1.3 trillion. Customer frustration with poor customer service has led to a 5% increase in switching among US consumers over the past year. Common frustrations include having to contact companies multiple times, long hold times, and repeating information. While digital technologies provide opportunities to improve experiences, companies have largely failed to deliver more personalized service.
Mobility in Belgium: Time to Invest
The survey of over 1,000 Belgian mobile device users provides insights into market trends to help companies develop their mobile offerings. It found that:
1) The digital customer segment is ready for mobile services and apps, as over 90% use their devices daily for online activities, however mobile offerings currently lag behind desktop experiences.
2) Users strongly prefer apps over mobile websites and intend to increase app usage, showing companies should focus on building quality apps rather than mobile sites.
3) The three dominant operating systems - iOS, Android, and Windows - cover 92% of the Belgian market, so companies need offerings supporting all three to reach most customers.
Customer Journey Insights using Structural Equation Modelling_BLA GLOBAL 2014Masood Akhtar
This analysis sheds light into the connectedness of one brands' insight ecosystem. Using Structural Equation Modelling we have been able to provide a multitude of insights from; some of the causal relationships that exists, the transmission of offline and digital media to sales, the role of social display versus true social consumer engagement and salient concepts that can help steer content generation
The document discusses findings from Accenture's survey of US personal lines insurance consumers. Key findings include:
1) While online channels are important for information gathering, agents remain the most popular choice for obtaining quotes and purchasing policies, showing consumers prefer a multi-channel approach.
2) Price is the most important factor but not the only one - consumers also value advice, quality, and variety of policies. Over a third are willing to pay for personalized advice.
3) Younger consumers place higher value on advice, though age alone does not determine channel preferences.
4) The survey identified five main customer segments that require tailored marketing, sales, and service strategies to meet their distinct needs and preferences.
5
The use of web analytics for digital-marketing-pe 2015 industrial-marketing-adnan haidar
This study examines how industrial companies can use web analytics (WA) to measure digital marketing performance. The authors conducted a case study analysis of one company that successfully harnessed WA and two others that did not realize benefits, despite using WA. They found that the benefits of using WA depend on three dimensions: 1) the metrics selected for analysis, 2) how the WA data is processed, and 3) the organizational context surrounding WA use. The case study illustrates how industrial companies with complex sales can leverage WA to demonstrate how digital marketing activities benefit their business.
The consumerization of enterprise sales is already among us. B2B buyers are now mimicking consumer shopping behaviors.
http://www.alfonsogadea.es/b2b-is-the-new-b2c/
The document discusses how pharmaceutical companies can leverage social media to enhance pharmacovigilance and patient safety. It proposes a 4-step social media model: 1) establish keywords related to side effects, 2) listen to patient conversations on social media, 3) generate reporting and analytics on collected data, 4) respond to patient concerns. Adopting this approach allows companies to identify risks early, minimize reputation risks, and manage adverse events, helping boost patient safety.
This document summarizes the key findings of a 2013 retail technology spending report compiled by eTail, an annual conference focused on multi-channel and online retail. The report is based on surveys of over 100 retailers across various industries. It finds that retailers will focus on cross-channel optimization, data and business intelligence, omnichannel commerce, personalization, and usability enhancements. Over 60% of respondents plan to spend more on SEO, SEM, personalization, mobile and social media. ROI analysis is the top factor influencing spending decisions. Mobile is seen as the biggest growth area.
Marketing Attribution: Valuing The Customer JourneyDung Tri
This document summarizes a study on marketing attribution conducted by Econsultancy. The study included surveys of over 600 marketers and agencies as well as 22 interviews. Key findings include:
- Attribution is still new for most companies, with 83% having used it for less than 2 years. It allows marketers to better optimize budgets and understand customer journeys.
- Larger companies are using attribution more, and it is moving to mid-sized companies. Methods are evolving from last-click to more sophisticated multi-touch approaches.
- Attribution provides accountability for digital spending but can also cause budgetary conflicts. There remains a gap integrating online and offline attribution.
- No single approach works for all - success depends on
The document discusses a study on the impact and trends of business-to-business (B2B) media. Some key findings include:
1) Industry-specific magazines continue to be important communication tools for business decision-makers and play a role in purchase decisions, despite growing digital media use.
2) Decision-makers find industry-specific magazines more valuable than general business magazines for informing purchases.
3) Marketers also find industry-specific magazines more effective at reaching decision-makers and generating leads than general magazines.
Hyper-niche segments of customers are becoming ever more readily reachable. There are an incredible amount of channels and tools at our disposal to reach any particular target audience, so is it really necessary that life science companies spend their precious marketing and sales resources creating conference exhibits, flying staff around the world, and paying conferences for exhibition booths?
The costs are huge. Previous studies have found that B2B companies spend 20% of their marketing budgets on conferences. At the same time, conferences are ranked very highly for both generating leads and driving awareness and are also broadly viewed to be effective. Considering that lead generation is consistently ranked as the top marketing challenge perhaps conferences are still worth the cost after all.
Are conferences really still worth it? Are we over-investing in them at the expense of higher-ROI opportunities? Or perhaps they’re so effective that we almost can’t spend enough. With input from over 50 life science marketing professionals, these are the questions this study answers.
This document summarizes Resonate's approach to targeting consumers based on their motivations. Resonate uses machine learning models trained on survey responses and content signatures to understand 150 million online adults' values and purchase motivations. It finds that targeting based on motivations outperforms demographics-only targeting and industry benchmarks, with lifts of 20-30% in various areas. Resonate's approach scales survey-based motivational insights to large online audiences by matching survey respondents to their online behaviors, allowing for motivation-based targeting of addressable audiences.
Digital customer experience report 2020Duy, Vo Hoang
Digital customer experience report 2020.
Bernard Slowey, worldwide lead for digital customer
support at Microsoft, maintains one of the biggest
mistakes in digital CX is not having a dedicated team.
“A lot of companies have teams of people focused on
call centers, as well as improving minutes-per-incident
and handle times for voice calls with customers, but
then digital is merely treated as a bolt-on to support
organizations,” says Slowey.
More than a third of our research group (36 per cent) is
seemingly making this mistake. For these brands
digital experiences are supported by multiple
functions, potentially between marketing, CX and
customer service departments. This dispersed setup
can result in customers receiving conflicting and
disjointed digital experiences.
However, the majority of the respondents (64 per cent)
recognize the value of dedicated digital experience
teams, which is an 18 per cent year-on-year increase.
Within 18 months of building its dedicated digital
customer support department, Microsoft’s digital team
achieved a 3× ROI (return on investment). This result was
obtained by solving customer issues digitally and so
reducing the volumes shouldered by more expensive
support channels such as voice.
Paid communication analysis on Facebook. Reach and cost estimations report.Sotrender
Over the years, we've developed and delivered dozens of reports for our clients, partners, and the media. From smaller, cyclical anlayses to big audits or year-end reports - we love to be challenged and squeeze out everything we can from our data. We constantly look for ways to improve our alogithms and educate the market about what data can tell them and how they can use it in every day work or in planning their strategy.
A study of how application usage can help increase consumer satisfaction for ...Abeer Raza
This study uses regression analysis to determine the effects of mobile applications on consumer satisfaction. The paper focuses on the impact of mobile application usage on consumer behavior with regards to consumer engagement and brand loyalty. The author also looks into understanding the different factors within a mobile app that increases consumer satisfaction. This approach helps identify not just the factors themselves and their benefits but also their contribution in cultivating a long-term relationship between consumers and businesses.
B2B Social Media Investments and Return ReportDemand Metric
This document provides a summary of a study on social media investment and returns for B2B organizations. The summary includes:
1) The study collected over 475 responses from B2B organizations on their social media practices, goals, investments, and returns.
2) Key findings include that while social media usage is high, perceived ROI is low. Effectiveness and ROI increase with integration of social media and marketing/sales systems and use of analytics and content tools.
3) Best practices like integration, tool use, and metrics tracking can double reported ROI, but only 11% of participants currently follow all best practices.
The study analyzed the user behavior of more than 170,000 users across 624 non-branded keywords.
In this study you’ll learn:
What impact images, videos, news, places, and shopping results have on user behavior
The CTR curve for positions #1-10 in Google and Bing SERPs
How the CTR curves for Google and Bing compare to each other
Google Display Network (GDN) : Building Brand Engagement Vũ Văn Hiển
This study will help advertisers and agencies make more-informed creative decisions about digital advertising. Readers will learn which ad formats can be used to reach specific branding goals as well as gain a better understanding of the impact on brand results of showing more ads to the same audience through greater frequency. In addition, we offer best practices and advice for how to make the most of any format.
Analyzing the opportunities of digital marketing in bangladesh to provide an ...IJMIT JOURNAL
The idea of marketing recently converging to Digital marketing and digital marketing is becoming the most effective means for building business-customer relationships with long-term loyalty. It is a matter of concern that how this convergence is taking place in developing countries like Bangladesh. In this paper, the impact of digital marketing on the customer engagement with products and brands is investigated using descriptive research method and is based on survey. This study attempts to find the most effective form of digital marketing in Bangladesh by taking responses using questionnaires from sample, which has been used as the primary data. This study aims to discover the factors that work background to make the customers loyal to the brand and to have a positive attitude toward brand. It also illustrates about the differences of traditional marketing and digital marketing and the changes brought by digital marketing in brands relationship marketing. Analysis of survey output shows that there is an overall positive influence of internet advertising on consumer purchase decision. It is recommended that companies should conduct a market research on different markets in various countries to identify more specific market related and regional factors.
Artificial intelligence, customer journeys, and paid analytics
Quest to be more data-centric and insights-driven
Data-driven CMOs drive omnichannel customer intelligence
Companies turn to paid analytics for enhanced capabilities
The power of now: customer journey analytics rely on integrated data
Harnessing AI for more insight-driven marketing and better customer experiences
Nearly half of all consumers now open email on a mobile device, accordingto Experian. Mirrored by how fast website traffic from smartphone users(9.69%) has increased, many ecommerce businesses are scrambling
Accenture estimates that the global "Switching Economy" represents up to $5.9 trillion in potential revenue shifts as consumers change providers. In the US, the switching economy is $1.3 trillion. Customer frustration with poor customer service has led to a 5% increase in switching among US consumers over the past year. Common frustrations include having to contact companies multiple times, long hold times, and repeating information. While digital technologies provide opportunities to improve experiences, companies have largely failed to deliver more personalized service.
Mobility in Belgium: Time to Invest
The survey of over 1,000 Belgian mobile device users provides insights into market trends to help companies develop their mobile offerings. It found that:
1) The digital customer segment is ready for mobile services and apps, as over 90% use their devices daily for online activities, however mobile offerings currently lag behind desktop experiences.
2) Users strongly prefer apps over mobile websites and intend to increase app usage, showing companies should focus on building quality apps rather than mobile sites.
3) The three dominant operating systems - iOS, Android, and Windows - cover 92% of the Belgian market, so companies need offerings supporting all three to reach most customers.
Customer Journey Insights using Structural Equation Modelling_BLA GLOBAL 2014Masood Akhtar
This analysis sheds light into the connectedness of one brands' insight ecosystem. Using Structural Equation Modelling we have been able to provide a multitude of insights from; some of the causal relationships that exists, the transmission of offline and digital media to sales, the role of social display versus true social consumer engagement and salient concepts that can help steer content generation
The document discusses findings from Accenture's survey of US personal lines insurance consumers. Key findings include:
1) While online channels are important for information gathering, agents remain the most popular choice for obtaining quotes and purchasing policies, showing consumers prefer a multi-channel approach.
2) Price is the most important factor but not the only one - consumers also value advice, quality, and variety of policies. Over a third are willing to pay for personalized advice.
3) Younger consumers place higher value on advice, though age alone does not determine channel preferences.
4) The survey identified five main customer segments that require tailored marketing, sales, and service strategies to meet their distinct needs and preferences.
5
The use of web analytics for digital-marketing-pe 2015 industrial-marketing-adnan haidar
This study examines how industrial companies can use web analytics (WA) to measure digital marketing performance. The authors conducted a case study analysis of one company that successfully harnessed WA and two others that did not realize benefits, despite using WA. They found that the benefits of using WA depend on three dimensions: 1) the metrics selected for analysis, 2) how the WA data is processed, and 3) the organizational context surrounding WA use. The case study illustrates how industrial companies with complex sales can leverage WA to demonstrate how digital marketing activities benefit their business.
The consumerization of enterprise sales is already among us. B2B buyers are now mimicking consumer shopping behaviors.
http://www.alfonsogadea.es/b2b-is-the-new-b2c/
The document discusses how pharmaceutical companies can leverage social media to enhance pharmacovigilance and patient safety. It proposes a 4-step social media model: 1) establish keywords related to side effects, 2) listen to patient conversations on social media, 3) generate reporting and analytics on collected data, 4) respond to patient concerns. Adopting this approach allows companies to identify risks early, minimize reputation risks, and manage adverse events, helping boost patient safety.
This document summarizes the key findings of a 2013 retail technology spending report compiled by eTail, an annual conference focused on multi-channel and online retail. The report is based on surveys of over 100 retailers across various industries. It finds that retailers will focus on cross-channel optimization, data and business intelligence, omnichannel commerce, personalization, and usability enhancements. Over 60% of respondents plan to spend more on SEO, SEM, personalization, mobile and social media. ROI analysis is the top factor influencing spending decisions. Mobile is seen as the biggest growth area.
Marketing Attribution: Valuing The Customer JourneyDung Tri
This document summarizes a study on marketing attribution conducted by Econsultancy. The study included surveys of over 600 marketers and agencies as well as 22 interviews. Key findings include:
- Attribution is still new for most companies, with 83% having used it for less than 2 years. It allows marketers to better optimize budgets and understand customer journeys.
- Larger companies are using attribution more, and it is moving to mid-sized companies. Methods are evolving from last-click to more sophisticated multi-touch approaches.
- Attribution provides accountability for digital spending but can also cause budgetary conflicts. There remains a gap integrating online and offline attribution.
- No single approach works for all - success depends on
The document discusses a study on the impact and trends of business-to-business (B2B) media. Some key findings include:
1) Industry-specific magazines continue to be important communication tools for business decision-makers and play a role in purchase decisions, despite growing digital media use.
2) Decision-makers find industry-specific magazines more valuable than general business magazines for informing purchases.
3) Marketers also find industry-specific magazines more effective at reaching decision-makers and generating leads than general magazines.
Hyper-niche segments of customers are becoming ever more readily reachable. There are an incredible amount of channels and tools at our disposal to reach any particular target audience, so is it really necessary that life science companies spend their precious marketing and sales resources creating conference exhibits, flying staff around the world, and paying conferences for exhibition booths?
The costs are huge. Previous studies have found that B2B companies spend 20% of their marketing budgets on conferences. At the same time, conferences are ranked very highly for both generating leads and driving awareness and are also broadly viewed to be effective. Considering that lead generation is consistently ranked as the top marketing challenge perhaps conferences are still worth the cost after all.
Are conferences really still worth it? Are we over-investing in them at the expense of higher-ROI opportunities? Or perhaps they’re so effective that we almost can’t spend enough. With input from over 50 life science marketing professionals, these are the questions this study answers.
This document summarizes Resonate's approach to targeting consumers based on their motivations. Resonate uses machine learning models trained on survey responses and content signatures to understand 150 million online adults' values and purchase motivations. It finds that targeting based on motivations outperforms demographics-only targeting and industry benchmarks, with lifts of 20-30% in various areas. Resonate's approach scales survey-based motivational insights to large online audiences by matching survey respondents to their online behaviors, allowing for motivation-based targeting of addressable audiences.
Digital customer experience report 2020Duy, Vo Hoang
Digital customer experience report 2020.
Bernard Slowey, worldwide lead for digital customer
support at Microsoft, maintains one of the biggest
mistakes in digital CX is not having a dedicated team.
“A lot of companies have teams of people focused on
call centers, as well as improving minutes-per-incident
and handle times for voice calls with customers, but
then digital is merely treated as a bolt-on to support
organizations,” says Slowey.
More than a third of our research group (36 per cent) is
seemingly making this mistake. For these brands
digital experiences are supported by multiple
functions, potentially between marketing, CX and
customer service departments. This dispersed setup
can result in customers receiving conflicting and
disjointed digital experiences.
However, the majority of the respondents (64 per cent)
recognize the value of dedicated digital experience
teams, which is an 18 per cent year-on-year increase.
Within 18 months of building its dedicated digital
customer support department, Microsoft’s digital team
achieved a 3× ROI (return on investment). This result was
obtained by solving customer issues digitally and so
reducing the volumes shouldered by more expensive
support channels such as voice.
Paid communication analysis on Facebook. Reach and cost estimations report.Sotrender
Over the years, we've developed and delivered dozens of reports for our clients, partners, and the media. From smaller, cyclical anlayses to big audits or year-end reports - we love to be challenged and squeeze out everything we can from our data. We constantly look for ways to improve our alogithms and educate the market about what data can tell them and how they can use it in every day work or in planning their strategy.
A study of how application usage can help increase consumer satisfaction for ...Abeer Raza
This study uses regression analysis to determine the effects of mobile applications on consumer satisfaction. The paper focuses on the impact of mobile application usage on consumer behavior with regards to consumer engagement and brand loyalty. The author also looks into understanding the different factors within a mobile app that increases consumer satisfaction. This approach helps identify not just the factors themselves and their benefits but also their contribution in cultivating a long-term relationship between consumers and businesses.
B2B Social Media Investments and Return ReportDemand Metric
This document provides a summary of a study on social media investment and returns for B2B organizations. The summary includes:
1) The study collected over 475 responses from B2B organizations on their social media practices, goals, investments, and returns.
2) Key findings include that while social media usage is high, perceived ROI is low. Effectiveness and ROI increase with integration of social media and marketing/sales systems and use of analytics and content tools.
3) Best practices like integration, tool use, and metrics tracking can double reported ROI, but only 11% of participants currently follow all best practices.
The study analyzed the user behavior of more than 170,000 users across 624 non-branded keywords.
In this study you’ll learn:
What impact images, videos, news, places, and shopping results have on user behavior
The CTR curve for positions #1-10 in Google and Bing SERPs
How the CTR curves for Google and Bing compare to each other
Google Display Network (GDN) : Building Brand Engagement Vũ Văn Hiển
This study will help advertisers and agencies make more-informed creative decisions about digital advertising. Readers will learn which ad formats can be used to reach specific branding goals as well as gain a better understanding of the impact on brand results of showing more ads to the same audience through greater frequency. In addition, we offer best practices and advice for how to make the most of any format.
Peanut Labs - Responses To Esomar Questions 2015Peanut Labs
This document summarizes Peanut Labs' responses to the 28 ESOMAR questions regarding online market research samples. Peanut Labs actively recruits a global sample of over 15 million pre-screened panelists from over 350 partner websites. They provide clients access to this engaged sample for surveys. Peanut Labs ensures data quality through screening, response validation, and monitoring recruitment sources and traffic. They comply with all relevant standards including privacy, data protection, and interviewing children.
Turn Online Reviews into Data Driven Business Decisions-2Jon LeMire
Turn Online Reviews into Data Driven Business Decisions
Online reviews provide valuable consumer feedback and insights. Businesses can use social listening tools to analyze large volumes of reviews to better understand consumer sentiment, identify issues, innovate products, and stay ahead of competitors. DataRank is a social intelligence platform that helps companies gather competitive intelligence from online conversations to improve marketing and business decisions.
Successful digital marketing ROI measurement considers reach, engagement, and conversion metrics across channels. It also takes industry differences into account. Firms that quantify variables like costs, traffic, conversion rates, and customer lifetime value can make more profitable investment decisions. The study will analyze measurement practices through a survey of global digital marketing managers in different industries. Insights on best practices from platform features and case studies will also be considered to develop a benchmark for cross-industry comparison. Results may show variability in ROI calculation methods between industries but execution quality as the differentiating factor for successful companies.
This document provides an overview of a study conducted by Slingshot SEO to establish click-through rates for Google and Bing search results. The study analyzed over 170,000 visitors across 624 keywords to determine observed click-through rate curves for organic US search results from positions 1 through 10 on Google and Bing. It also aimed to quantify the amount of long-tail traffic and impact of changes to the search engine results pages. The methodology section describes how stable keywords were identified and click-through rates were calculated using tools like Google Analytics, Google AdWords, and Bing Advertising Intelligence.
This document discusses an advertising product called "Earn Cash Yearly" or "Make Money With Google" that claims to teach a secret method for making money using Google Adsense and Clickbank. The reviewer critiques the sales page, noting that Adsense and Clickbank are not unique or secret platforms. The reviewer is skeptical of claims that one can set everything up in a day and begin making thousands, as the process typically requires more time and effort. The reviewer does not recommend or affiliate with this product.
Digital marketing at the pre-purchase stage.pptxAcademicTeam1
Digital consumer behavior involves using online channels like social media, reviews, and video for product research. Marketers aim to increase brand awareness and drive traffic to their website through search engine optimization (SEO) and pay-per-click (PPC) advertising. While SEO is free, PPC requires paying for each click. Using both together can maximize traffic by targeting consumers at all stages of their journey. Marketers also monitor social media, reviews, and online behavior to better understand customers and improve their strategies.
An online community intelligence audit follows a 4-step scalable process to deliver actionable insights for organizations:
1. Discovery - Define audit parameters mapped to objectives through keyword research and data modeling.
2. Data Modeling - Build and test a data model to ensure data integrity and validity.
3. Measurement - Measure community presence, reach, engagement and influence using benchmark metrics.
4. Analysis - Provide quantitative metrics and qualitative insights through measuring conversations and identifying themes.
The process begins with data collection and sampling to understand where target audiences are active online and validate strategies. Both quantitative and qualitative analysis are used to understand perceptions and conversations to develop effective online strategies. Ongoing audits are recommended
Defense contractors who use the right online display advertising tactics can boost awareness, improve search advertising efforts, enhance email marketing, and increase leads.
With targeted online display advertising, B2B marketers can enhance the effectiveness of their search advertising and email marketing, increase leads and boost conversions.
The document outlines 7 steps that brands should take when planning interactive marketing efforts:
1. Perform a competitive analysis to understand what competitors are doing successfully.
2. Determine specific and measurable goals to track campaign performance. Goals may include increasing sales or site traffic.
3. Determine the marketing budget based on overall advertising budget, campaign goals, and potential return on investment. Starting budgets can evolve over time.
4. Identify the right interactive marketing channels like social media, pay-per-click ads, or search engine optimization to meet campaign goals.
The document then provides more details on the first 3 steps.
5 Relevancy Strategies to Break Through and Engage: Search, Display, SocialPerformics
Performics Q3 Webinar: Learn how to leverage relevancy to boost digital performance: analytics, channel integration, copy/landing page test & learn, Panda 4.0 & search retargeting.
1. The study evaluated the impact of paid and organic search placements on brand metrics.
2. It found that placements at the top of search results significantly increased brand awareness, recall, affinity, and purchase consideration compared to other placements or the control.
3. The largest effects occurred when the brand appeared in both the top organic and paid search positions, opening up a significant gap over competitors.
Social Media Marketing and the changes it is bringing in IMCGaurav Mehrotra
The document summarizes the results of surveys conducted with companies and users regarding social media marketing. The company survey found that most use Facebook and their primary goals are brand awareness and customer engagement. Companies face challenges with content creation and measurement. Most have social media teams and post daily. The user survey found that product learning and entertainment were most effective at keeping users engaged. Product learning and collaboration were best at attracting users. [END SUMMARY]
Forrester interactive marketing_forecast_2011_to_2016Sumit Roy
By 2016, advertisers will spend $77 billion on interactive marketing, reaching 35% of all advertising spend. Search marketing will continue to be the largest segment but lose share as budgets move to mobile, social, and display. Display advertising will rally significantly, growing to $27.6 billion as tools improve targeting and marketers shift budgets from search. Mobile marketing will overtake email and social this year, growing to $8.2 billion by 2016 as smartphone adoption increases rapidly.
Softbank China & India Holdings William Bao Bean presentation to the Marcus Evans seminar March 2009 in Shanghai on digital marketing basics. The focus is on marketing ROI methodologies, case studies from the agencies (sinotech group, agenda and adchina) and best practices.
Directly targeting consumers based on their motivations and values can increase the relevance of marketing messages. Resonate uses machine learning models trained on survey responses and online behaviors to target over 150 million people based on 150 different motivations. Academic research shows targeting campaigns based on motivations outperforms tactics based only on demographics. Resonate's approach analyzes survey data and online behaviors to model motivations for large populations, enabling more effective targeting at scale.
State of Video Marketing Benchmark Report - 2016Demand Metric
Since the inaugural version of this study was completed in 2014, Demand Metric and Vidyard have researched video content marketing on an annual basis. The study’s primary goal remains consistent: to understand how video performs as a content type. In addition, this study explores other aspects of video content marketing, such as where video is hosted, how it is measured and how video viewing integrates with the sales funnel. The 2016 study investigates some themes that are relevant to video: video content personalization and the use of video with an Account-Based Marketing (ABM) strategy.
What this study did not investigate is the popularity of video compared to other content types. There are many, current studies that show that video continues to enjoy a position of favor among the many content types in use. Instead, this study’s focus is on the use of video, the usage maturity indicators such as measuring video content performance, and how video viewing data integrates with Marketing Automation and CRM. This report will show what progress, if any, has been made in the third year of this study.
The emphasis on video content marketing has understandably been on production quality: the higher the quality, the more marketing value a video is presumed to have. Quality is certainly an important aspect of video content, and fortunately, the tools for producing video are enabling higher quality video at lower costs and requiring less skill. However, just producing quality video is not the only success factor for video content marketing. Success is very much a function of how well video content and viewing data integrate with the marketing technology stack, and of course, how the sales team exploits that data. This study will share research insights to help marketers get the highest possible return on their video content investment.
Google+ Your Business allows businesses to harness the full potential of the web by connecting with customers. It brings a company and its customers closer through features like +1 recommendations, Hangouts for conversations, and Circles to target specific groups. The goal is to help businesses communicate in more intimate ways with customers and get feedback to better serve different customer segments.
Facebook publicité: resultat et performancetdesaintmartin
1) Facebook advertising spending is predicted to hit $4 billion in 2011, twice the amount spent in 2010. However, brands lack experience to evaluate campaign performance.
2) Webtrends analyzed over 11,000 campaigns and provided benchmarks for click-through rate, cost per click, cost per thousand impressions, and cost per fan.
3) Older users and women click more on ads. Certain industries see higher click-through rates. Friend endorsements increase clicks regardless of education level.
The study analyzed 2000 tweets over a two week period to categorize how people use Twitter. The top three categories were:
1. Conversational (tweets engaging in conversation) at 27.5%
2. Pointless babble at 24.85%
3. Pass-along value (retweets) at 15.75%
Self-promotion and spam were lower than expected at 5.85% and 4.5% respectively. The type of tweets varied by day of the week, with retweets most common on Mondays and news tweets on Tuesdays. The results suggest Twitter is used more for conversation than self-promotion.
Multiverse is a complete MMOG technology platform that is available for free. It includes a server suite, graphical client, tools, and documentation. Developers can use the Multiverse platform to rapidly prototype and deploy their own virtual worlds and games. The Multiverse network allows all games and worlds built with the platform to be connected and accessible to players through a common World Browser client.
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This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
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