SlideShare a Scribd company logo
Smarterer MVP #1

     A promise.
Smarterer MVP #2

      A web page that
      showed test questions.

      Nothing under the
      covers…
Smarterer MVP #3

      A call-to-action with no
      guts.
Ways we are lean
• Assumptions and plan to validate
• Product before marketing – the product must
  do its job
• Relentless focus on metrics
• Test and track – Google Analytics & CrazyEgg
Ways we’re not lean
• No revenue goals for first 12 months

• Decision about “launch”
  – Me: When the product looks pretty good
  – Everyone Else: Now!
How we use customer development
 Daily calls from customers asking
 to pay us…
                … require tremendous discipline
 NOT to build tools for them.



(our focus right
now is on users)
Biggest lessons learned so far…
• Things we thought were important turned
  out not to be: Privacy

• Things we didn’t think
  were important turned
  out to be: Orphan tests
Biggest lean thinking challenge:
     Content/Community

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June Patch TuesdayJune Patch Tuesday
June Patch Tuesday
 

Starting Smarterer

  • 1.
  • 2.
  • 3. Smarterer MVP #1 A promise.
  • 4.
  • 5. Smarterer MVP #2 A web page that showed test questions. Nothing under the covers…
  • 6.
  • 7. Smarterer MVP #3 A call-to-action with no guts.
  • 8.
  • 9. Ways we are lean • Assumptions and plan to validate • Product before marketing – the product must do its job • Relentless focus on metrics • Test and track – Google Analytics & CrazyEgg
  • 10. Ways we’re not lean • No revenue goals for first 12 months • Decision about “launch” – Me: When the product looks pretty good – Everyone Else: Now!
  • 11. How we use customer development Daily calls from customers asking to pay us… … require tremendous discipline NOT to build tools for them. (our focus right now is on users)
  • 12. Biggest lessons learned so far… • Things we thought were important turned out not to be: Privacy • Things we didn’t think were important turned out to be: Orphan tests
  • 13. Biggest lean thinking challenge: Content/Community

Editor's Notes

  1. Our mvp is the minimum amount of work to test some of your riskiest assumptionsLots of decisions made on gut instinct
  2. Our mvp is the minimum amount of work to test some of your riskiest assumptionsLots of decisions made on gut instinct
  3. Our mvp is the minimum amount of work to test some of your riskiest assumptionsLots of decisions made on gut instinct
  4. We’re lean-ish
  5. We’re lean-ish
  6. No pre-existing marketNo marketing budget (aside from an army of interns)
  7. Biggest Lesson leeanrd from LeanThinking