Sujata Ramnarayan applies his strategic and research skills to share how you can attain successful social media results when you start with a strategy rather than selecting tactics.
Why Google Plus is the Only Social Network That Matters SMAZ 6Matthew O'Brien
http://bit.ly/UwCcOd Content marketing is the hot topic and focus for most marketers...and it should be. What is odd is how few have a content marketing startegy in place, and those that do are not including Google Plus. At the start of my presentation at SMAZ 6, I polled the room and found about 5% of the audience admitted to having a Google Plus account and only half of them are active with their account. This just shows that people are not paying attention to #gplus.
This presentation and my supporting blog post (http://bit.ly/UwCcOd) should help influence where your marketing efforts will be most fruitful.
How to Find Out What's Working with Social Media Monitoring - Michael ProcopioMarketingCamp
Michael Procopio introduces us the social media monitoring so that we can uncover what's happening when we more than likely blindly launch a social media marketing campaign.
Transforming Yourself from Expert to Guru - Mitchell LevyMarketingCamp
Mitchell Levy explains that you are a guru when others recognize you as an
expert in your space and seek you out for help and how to achieve this in your internet time.
Why they say one must have a Guru? Even for spiritual purposes. is there something that stops our connectivity to the Almighty? Why we need a Guru? What is the science of Guru? Learn through this short presentation.
Why Google Plus is the Only Social Network That Matters SMAZ 6Matthew O'Brien
http://bit.ly/UwCcOd Content marketing is the hot topic and focus for most marketers...and it should be. What is odd is how few have a content marketing startegy in place, and those that do are not including Google Plus. At the start of my presentation at SMAZ 6, I polled the room and found about 5% of the audience admitted to having a Google Plus account and only half of them are active with their account. This just shows that people are not paying attention to #gplus.
This presentation and my supporting blog post (http://bit.ly/UwCcOd) should help influence where your marketing efforts will be most fruitful.
How to Find Out What's Working with Social Media Monitoring - Michael ProcopioMarketingCamp
Michael Procopio introduces us the social media monitoring so that we can uncover what's happening when we more than likely blindly launch a social media marketing campaign.
Transforming Yourself from Expert to Guru - Mitchell LevyMarketingCamp
Mitchell Levy explains that you are a guru when others recognize you as an
expert in your space and seek you out for help and how to achieve this in your internet time.
Why they say one must have a Guru? Even for spiritual purposes. is there something that stops our connectivity to the Almighty? Why we need a Guru? What is the science of Guru? Learn through this short presentation.
7Summits - Marquette University: Insight Summit Series - Spotlight on Social ...7Summits
A recent McKinsey study confirms that business value is being unlocked through social technologies. Rob and James will highlight two enterprise-wide social solutions being used by SAP and Milwaukee School of Engineering,
Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important components of NGOs’ day-to-day work. This workshop looks at how the strategic use of social media helps civil society organizations reach new people, adds value to mission-driven work, supports goals to build a movement around a core advocacy issue, improves customer service or programmes, reaches new donors, and raises awareness of a nonprofit brand around the world.
With all the new technology, organizations have more ways then ever to communicate and reach donors online. This presentation will help participants sort through the different channels, share examples from leading nonprofits, and assist participants in determining which ways will be most effective for them — depending on their existing online communications, staff capacity, time, and budgets. The most popular social media tools will be highlighted and some of the latest statistics and demographics on social media use will be presented.
Developing a Professional Social Media Presence on Twitter – Tips and Strateg...SC CTSI at USC and CHLA
When used to support and promote professional activities, social media can be a powerful tool for faculty, researchers, and clinicians. Platforms like Twitter make it easy and convenient to disseminate research, expand professional networks, and interact with new audiences. Given all the potential benefits, it is important to develop an intentional social media strategy that will enhance one’s career.
This webinar provides social media guidance for researchers and academics who are looking to build a professional, digital presence. Social media case studies, step-by-step instructions for conducting a “digital audit” and recommended tips for social media use are presented.
http://spiral16.com Tracy Panko, CEO of Spiral16, a social media monitoring software and services company, presents a deck that looks at the state of social media in 2014. This presentation goes through the basics of social media engagement for Twitter, includes new information about Instagram and Pinterest, and looks forward to the future of the collaborative economy.
How Social Media Engagement can help a Non Profit to create a engaging donors and help the cause using this powerful online tool to reach millions of supporters.
Technology is essential to effectively advancing and managing a nonprofit. Especially in tough economic times, thoughtful use of technology can be the most efficient way for a nonprofit to communicate more effectively, engage with donors, evaluate programs and schedule volunteers, or simply research and keep up-to-date on legal requirements and funding opportunities.
Using new media to land your first customer: Low-cost tools and tips to identify and refine your audience, shape your website and social media outreach, and do market research.
Presented to Boston Entrepreneur’s Network by Suzanne McDonald, Content and Social Strategist / President of Designated Editor.
New Social Media Platforms: should you be (P)interested?Paul Redfern
From March 14, 2013 – CUPRAP Spring Conference.
Navigating the world of new social media— Tumblr, Instagram, Facebook, Google+, Pinterest.
Paul Redfern Executive Director of Communications & Marketing, Gettysburg College
Becca RamspottCommunications SpecialistFrostburg State University
All myth, legend, folklore and even old-wives tales have some semblance of truth in them. Over time, the truth has become watered-down and people have added or subtracted details to make the story more interesting. And in the end, it is the enhanced version with which we are left.
Social media is no different. If only marketing was a simple as talking to the Universe. Alas, marketing takes work and social media marketing takes a lot of work. It is more than setting up a blog, updating your Facebook status and tweeting your organization's latest news. Doing these few activities is only the beginning to truly delving into social marketing. These myths and truths will help you and your organizations "get it." Remember, the your marketing goal, develop relationships with your customers as a way to solidify brand loyalty.
Don’t think social media is worth the time and effort in your small newsroom? You might want to reconsider, says Jaci Smith, managing editor of the Faribault (Minn.) Daily News.
Facebook co-founder Mark Zuckerberg reported in August, “For the first time ever, one billion people used Facebook in a single day.”
For Smith, statistics like this reaffirms how useful social media tools can be in connecting with a news audience.
7Summits - Marquette University: Insight Summit Series - Spotlight on Social ...7Summits
A recent McKinsey study confirms that business value is being unlocked through social technologies. Rob and James will highlight two enterprise-wide social solutions being used by SAP and Milwaukee School of Engineering,
Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important components of NGOs’ day-to-day work. This workshop looks at how the strategic use of social media helps civil society organizations reach new people, adds value to mission-driven work, supports goals to build a movement around a core advocacy issue, improves customer service or programmes, reaches new donors, and raises awareness of a nonprofit brand around the world.
With all the new technology, organizations have more ways then ever to communicate and reach donors online. This presentation will help participants sort through the different channels, share examples from leading nonprofits, and assist participants in determining which ways will be most effective for them — depending on their existing online communications, staff capacity, time, and budgets. The most popular social media tools will be highlighted and some of the latest statistics and demographics on social media use will be presented.
Developing a Professional Social Media Presence on Twitter – Tips and Strateg...SC CTSI at USC and CHLA
When used to support and promote professional activities, social media can be a powerful tool for faculty, researchers, and clinicians. Platforms like Twitter make it easy and convenient to disseminate research, expand professional networks, and interact with new audiences. Given all the potential benefits, it is important to develop an intentional social media strategy that will enhance one’s career.
This webinar provides social media guidance for researchers and academics who are looking to build a professional, digital presence. Social media case studies, step-by-step instructions for conducting a “digital audit” and recommended tips for social media use are presented.
http://spiral16.com Tracy Panko, CEO of Spiral16, a social media monitoring software and services company, presents a deck that looks at the state of social media in 2014. This presentation goes through the basics of social media engagement for Twitter, includes new information about Instagram and Pinterest, and looks forward to the future of the collaborative economy.
How Social Media Engagement can help a Non Profit to create a engaging donors and help the cause using this powerful online tool to reach millions of supporters.
Technology is essential to effectively advancing and managing a nonprofit. Especially in tough economic times, thoughtful use of technology can be the most efficient way for a nonprofit to communicate more effectively, engage with donors, evaluate programs and schedule volunteers, or simply research and keep up-to-date on legal requirements and funding opportunities.
Using new media to land your first customer: Low-cost tools and tips to identify and refine your audience, shape your website and social media outreach, and do market research.
Presented to Boston Entrepreneur’s Network by Suzanne McDonald, Content and Social Strategist / President of Designated Editor.
New Social Media Platforms: should you be (P)interested?Paul Redfern
From March 14, 2013 – CUPRAP Spring Conference.
Navigating the world of new social media— Tumblr, Instagram, Facebook, Google+, Pinterest.
Paul Redfern Executive Director of Communications & Marketing, Gettysburg College
Becca RamspottCommunications SpecialistFrostburg State University
All myth, legend, folklore and even old-wives tales have some semblance of truth in them. Over time, the truth has become watered-down and people have added or subtracted details to make the story more interesting. And in the end, it is the enhanced version with which we are left.
Social media is no different. If only marketing was a simple as talking to the Universe. Alas, marketing takes work and social media marketing takes a lot of work. It is more than setting up a blog, updating your Facebook status and tweeting your organization's latest news. Doing these few activities is only the beginning to truly delving into social marketing. These myths and truths will help you and your organizations "get it." Remember, the your marketing goal, develop relationships with your customers as a way to solidify brand loyalty.
Don’t think social media is worth the time and effort in your small newsroom? You might want to reconsider, says Jaci Smith, managing editor of the Faribault (Minn.) Daily News.
Facebook co-founder Mark Zuckerberg reported in August, “For the first time ever, one billion people used Facebook in a single day.”
For Smith, statistics like this reaffirms how useful social media tools can be in connecting with a news audience.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Build a Social Media Strategy Not Tactics - Sujata Ramnarayan, Ph.D.
1. Build a Social Media Strategy
Not Tactics
By Sujata Ramnarayan, Ph.D.
Managing Principal, SMStrat
Author of Marketing in a World of Digital Sharing
sujata@smstrat.com
@mktgnugget
March 30, 2013
@Sujata Ramnarayan, Ph.D., http://www.smstrat.com/
1
2. Agenda
• The State of Social
• How to Build a Strategy not Tactics
• How Social Media fits into your overall mix
• Is it appropriate for you and to what
extent?
@Sujata Ramnarayan, Ph.D., http://www.smstrat.com/
2
3. What does being social mean?
• Communicating
• Sharing
• Community
• Connecting with people you did not know
before
• Connecting with people you already know
@Sujata Ramnarayan, Ph.D., http://www.smstrat.com/
3
5. Pure Web To Community Based
Web
One to many and pull centered Multi-way dialog centered
One to many one way Web
communication Web
@Sujata Ramnarayan, Ph.D., http://www.smstrat.com/
5
6. Many Choices
Website
Blogs
@Sujata Ramnarayan, Ph.D., http://www.smstrat.com/
6
8. Building a
Strategy
Not Tactics
@Sujata Ramnarayan, Ph.D., http://www.smstrat.com/
8
9. Successful social engagement is
rooted in business objectives, not
in a desire to be on Twitter or on
a micro-site
- Larry Weber, Everywhere
@Sujata Ramnarayan, Ph.D., http://www.smstrat.com/
9
10. Start with Objectives
• Build an audience
• Maintain brand presence
• Build awareness
• Customer Engagement
• Customer Pulse
• Lead generation
• Idea generation
• Sale
@Sujata Ramnarayan, Ph.D., http://www.smstrat.com/
10
11. The Real Asset
• Audience
• Permission to Speak
• Many choices
• Choose based on target market and
resources
@Sujata Ramnarayan, Ph.D., http://www.smstrat.com/
11
12. Currency of Social Networks
@Sujata Ramnarayan, Ph.D., http://www.smstrat.com/
12
13. Listen
Frequency of Social Media Mention of Each Brand
1500
Minutes on 1000 1440
Average 500
6 12
0
Chobani® Dannon® Yoplait®
Brand
Source:http://www.smstrat.com/
@Sujata Ramnarayan, Ph.D., http://www.smstrat.com/
13
14. Analyze what you hear
• How do you compare with competition?
• Who is blogging about you?
• Who are the most active micro-bloggers?
• Negative versus Positive Sentiment
@Sujata Ramnarayan, Ph.D., http://www.smstrat.com/
14
15. Strategize, Speak, Engage
• Great product
• Delectable photos on Facebook that are
easy to like
@Sujata Ramnarayan, Ph.D., http://www.smstrat.com/
15
16. Build a Social Media Experience
• Engaging bloggers on
nutrition, fitness
@Sujata Ramnarayan, Ph.D., http://www.smstrat.com/
16
17. Map Metrics to Business
Objectives
Social media intelligence around
customer conversations, whether they
are yours or your competitors can
provide a wealth of information
@Sujata Ramnarayan, Ph.D., http://www.smstrat.com/
17
19. Comments on Product
• 87 Reviews with an average 1 star rating
Worst product since thalidomide
Nice idea, terrible execution
MESSY, will never buy again
BAD, BAD, BAD
HORRIBLE
Do not buy or use this product
Broke within five minutes
Do not buy
@Sujata Ramnarayan, Ph.D., http://www.smstrat.com/
19
20. Feed Analytics Results Back
Into Strategy
Improve performance
@Sujata Ramnarayan, Ph.D., http://www.smstrat.com/
20
21. How Social Fits
@Sujata Ramnarayan, Ph.D., http://www.smstrat.com/
21
22. Word of Mouth
• What we see today is a multi-tiered form
of “word of mouse” in which transparency
is important, customer voice is stronger
and marketers need to be subtle while
providing something of value to get
permission to speak to their prospects and
customers
@Sujata Ramnarayan, Ph.D., http://www.smstrat.com/
22
23. Word of Mouse
@Sujata Ramnarayan, Ph.D., http://www.smstrat.com/
23
25. How does it fit?
• Email vs social
• Search vs Social
• Blogging – Content Creation
• Demographics
• Benefits and Disadvantages
@Sujata Ramnarayan, Ph.D., http://www.smstrat.com/
25
27. Google on Social Networks
14
12
10
Google+
8
Facebook
6 Twitter
4 LinkedIn
2
0
Google
Number of followers on each network in millions as of
March, 2013
@Sujata Ramnarayan, Ph.D., http://www.smstrat.com/
27
28. Be where your audience is
@Sujata Ramnarayan, Ph.D., http://www.smstrat.com/
28
29. Quantity versus Quality
• Proliferation in Quantity over Quality
• Difficulty in separating quality within
quantity
• Reliance on Brand
• Customer voice is stronger
@Sujata Ramnarayan, Ph.D., http://www.smstrat.com/
29
30. Thank you!
Sujata Ramnarayan, Ph.D.
Managing Principal, SMStrat
Marketing Strategy/Research Consulting
Author of Marketing in a World of Digital Sharing
sujata@smstrat.com
@mktgnugget
@Sujata Ramnarayan, Ph.D., http://www.smstrat.com/
30