The document discusses how lean UX principles can be applied in an agency consulting context. It describes how lean thinking changes the key steps of selling a project, doing the project, and finishing the project. For selling, it emphasizes client understanding of lean, flexible scoping and processes, and clear deliverables. For doing the project, it focuses on co-location, communication, learning, and permission to fail. For finishing, it discusses defining done, timelines, backlogs, and handoff to clients. Overall, it recommends not being too rigid with principles, focusing on reasons over rules, and considering impacts upstream and downstream.

1. UX
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2. Hello.
We’re Ray and Nick

3. Some elements of lean thinking are not quite
possible in a consulting context but there are
others that are still valuable in the context of an
agency relationship

4. Build
ED
R
UI
Q
RE
Learn
Measure

5. Selling
It
Doing
It
Finishing
it
Using lean UX made all of these steps different in various ways.

6. Selling the project
●
Client understanding of lean matters (a lot)
●
Uncertainty in scope, process, and outcome
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Cost justification for cross functional team
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Clear deliverables

7. ✓ Lean Lessons Learned
●
Proposal as prototype
●
Expect (and encourage) a degree of proposal
iteration and dialogue
●
Clearly articulate a process that will flex to
accommodate adjustment
●
Identify areas of inflexibility - what the client must
accomplish or receive at the end of the project

8. Doing the project
●
Co-location and dedication
●
Communication and shared understanding
●
Focus on learning
●
Permission to fail

9. ✓ Lean Lessons Learned
●
Meet the client where you find them
●
Invest where the process adds value, let go
where it doesn’t
●
Understand from day 1 how you will integrate
with the client’s process and ops
●
Track learning and decisions

10. Finishing the project
●
What is “done”?
●
When are you done?
●
Define the purpose of the icebox / backlog
●
What can the client continue to do?

11. ✓ Lean Lessons Learned
●
Start finishing from the beginning of the
project
●
Try to separate business and project lead
●
Embrace coaching

12. So what’s the recipe?
● Don’t be too dogmatic
● Focus on the reasons not
the principles
● Be mindful of what’s
upstream and downstream

13. Thanks!