UX STRAT Europe 2017 presentation by Nico Weckerle, Vice President Experience Strategy, Deutsche Telekom:
"Shifting the Deutsche Telekom Mindset to Ecosystem Design Thinking"
27. DEVELOP A FRAMEWORK
MAKE IT TANGIBLE
UNDERSTAND
CREATE A VISION
DISTRIBUTE & EDUCATE
UNDERSTAND & IDEATE1
28. DEVELOP A FRAMEWORK
MAKE IT TANGIBLE
UNDERSTAND
CREATE A VISION
DISTRIBUTE & EDUCATE
UNDERSTAND & IDEATE
DEVELOP A FRAMEWORK
1
2
29. DEVELOP A FRAMEWORK
MAKE IT TANGIBLE
UNDERSTAND
CREATE A VISION
DISTRIBUTE & EDUCATE
UNDERSTAND & IDEATE
DEVELOP A FRAMEWORK
MAKE IT TANGIBLE
1
2
3
30. DEVELOP A FRAMEWORK
MAKE IT TANGIBLE
UNDERSTAND
CREATE A VISION
DISTRIBUTE & EDUCATE
UNDERSTAND & IDEATE
DEVELOP A FRAMEWORK
MAKE IT TANGIBLE
DISTRIBUTE & COACH
1
2
3
4
31. DEVELOP A FRAMEWORK
MAKE IT TANGIBLE
UNDERSTAND
CREATE A VISION
DISTRIBUTE & EDUCATE
UNDERSTAND & IDEATE1
2
3
4
5
DEVELOP A FRAMEWORK
MAKE IT TANGIBLE
DISTRIBUTE & COACH
46. WHAT THEY DO
• Address customer pain points and needs
• Enable seamless and convergent experience
• Support business objectives
• Relate to the entire customer journey
EXPERIENCE PRICIPLES
47. HOW TO DEFINE THEM
EXPERIENCE PRICIPLES
• Correlate pain points across products
• Decide on growth levers
• Match with customer expectations
• Verify through customers and stakeholders
48. BUILDING BLOCKS
CONSISTENCY
BOOST TRUST & BRAND PERCEPTION
EXPERIENCE PRINCIPLES
VITALIZE THE ECOSYSTEM
ENABLERS
TECHNOLOGICAL CAPABILITIES TO INTERCONNECT
FRAMEWORK
50. • Empower holistic view of customers
• Facilitate seamless experience
• Support efficiency in development
• IT-driven, often not user centred
WHAT THEY ARE
ENABLERS
51. • Derive from Product Target Pictures
• Prioritize by impact and scalability
• Analyse existing capabilities
• Co-create with PO and IT
HOW TO DEFINE THEM
ENABLERS