Leading with Positivity: Retail 2018

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Retail in 2018 faced many challenges but focusing on positivity can help businesses succeed. Lee Peterson, EVP of Brand Strategy at WD Partners, believes that emphasizing community, innovation, and customer experience through empathy and understanding will allow retailers to strengthen their relationships with customers. A positive approach that brings people together and makes shopping an enjoyable experience can help retailers overcome obstacles and thrive.

Retail

You need the right sales enablement content to better attract interest, engage earlier and most importantly, help spark purchase decisions with skeptical executives and buying committees. However more of the same old white papers and product pitches won’t do the trick. Executive buyers indicate that a paltry 20% of the salespeople they meet with achieve expectations and create value. As a result, only one in four salespeople ever get to meet with the executive again. Executives want competitive insights and consultative advice, not the same old sales pitch. How can you fuel more compelling executive conversations? How can you empower your salespeople to get more executive meetings, and deliver the unique insights and competitive advice these executives want? In this session, Betty McNeil, SVP will introduce you to the Alinean Peer Comparison application, your ticket to sales rep financial acumen and early business value engagement.

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