The document discusses the rise of social media in the networked world. It introduces the author, Jon Ingham, who has 20 years of experience in IT, change management and human resources consulting. It then contrasts real world interactions and virtual interactions through social media, noting how social media allows for blogs, podcasts, wikis, folksonomies, syndication, social networking and more. The document explores how social media helps connect people and build social, relationship, organizational and brand capital both internally and externally.

1. The Rise of Social Media
in the Networked World
Jon Ingham

2. Introduction
• 20 years experience in IT, change and HR
consulting (Andersen, Penna, Buck)
• HR Director, Ernst Young (Audit, Tax,
Corporate Finance, Consulting, Legal)
• Specialist in human capital management
• Increasing expertise in social capital
and its development (including
social media)

3. The Networked World
‘Real’ Virtual: Social Media
• Meetings • Blogs, podcasts
• Open plan offices • Wikis
• Staff restaurant • Folksonomies
• Associations (tagging, tag clouds)
• Socials • Syndication (RSS,
• Networking widgets, mashups)
• Directories • Social networking