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Leading & Managing 
Change
For the next hour.. 
Madness of change 
Fear of change 
Leading change 
Different cultures 
Leading & Managing Change 
2
Why it's important to 
Embrace change… and Lead it 
Reality: 
In case you haven’t noticed… the world is changing! 
Life is Changing 
Sameness Versus Never before 
Identity Versus Madness 
Leading & Managing Change 
3
Change will not only continue, it will increase… 
How can we learn to surf the waves of change, 
rather than be swept away? 
• The identity crisis: organizations as teen-agers 
• The better you know who you are, the more open you are to 
Leading & Managing Change 
change 
• The more unsure you are, the more threatened you feel, the 
more averse to change 
• The tragedy of our times: the more change, the more 
uncertainty in the global socio-economic and physical 
environment, the more threatened people feel, the more 
rejection of change 
4
The Question 
How many psychologists do you need to change a lamp? 
Only one. But the lamp needs to really WANT to change… 
Leading & Managing Change 
5
The Door to Change 
The door to change only opens from within. 
Leading & Managing Change 
6
Feel 
Safe 
Leading & Managing Change 
7
Leading & Managing Change 8
Ask Yourself 
Who are you? 
What do you want? 
Leading & Managing Change 9
Geography 
Leading & Managing Change 10
Connectivity 
Leading & Managing Change 
11
Learning Anxiety – The Fear of Change 
Temporary Incompetence 
Punishment For Incompetence 
Loss Of Personal Identity 
Loss Of Group Membership 
Leading & Managing Change 
12
Principles Of Transformative Change 
1. Fear of (not) SURVIVING (sense of urgency) must be 
greater than the fear of LEARNING 
2. Learning anxiety must be reduced, rather than increasing 
Fear of 
Learning S > L 
Leading & Managing Change 
survival anxiety 
Fear of (not) 
Surviving 
13
Leading & Managing Change 
Not Rational 
14
Vectors 
Values, beliefs, culture, “right” & “wrong”, ethics, aesthetics 
Spiritual 
Feeling Thinking 
Emotional Rational 
Physical 
Acting, doing 
The 
“Mind” 
The “Brain” 
15
How Do You Create Psychological Safety? 
Leading & Managing Change 
16 
• A compelling positive vision 
• Formal training 
• Involvement of the learner 
• Informal training of relevant “family” groups 
and teams 
• Practice fields, coaches and feedback 
• Positive role models 
• Support groups 
• Room for discussion, expression, clarification 
• Consistent systems and structures
Change: The Formula 
C = V F D > X 
C - Change 
V - Vision 
F - Expected success feasible (first steps) 
D - Dissatisfaction w/ present 
X - Cost of change 
Leading & Managing Change 
17
Rules Of Thumb For Change Agents 
Herbert A. Shepard 
Leading & Managing Change 
1. Stay alive 
2. Start where the system is 
3. Don’t work uphill 
1. Don’t build hills as you go 
2. Work in the most promising arenas 
3. Don’t use one when two can do it 
4. Don’t over-organize 
5. Don’t argue if you can’t win 
4. Innovation requires a good idea, 
initiative and a few friends 
5. Load experiments for success 
6. Light many fires 
7. Keep an optimistic bias 
8. Capture the moment 
18
Culture Differences 
Leading & Managing Change 
19
Action & Implementation 
Time 
Leading & Managing Change 
Action 
German 
Dutch 
American / UK 
French 
Brazilia 
n 
20
Communication 
Leading & Managing Change 
From specific information to general, 
contextual information 
From general, contextual 
information to specific information 
21
Definitions 
Power Distance – Less powerful members of institutions and organisations 
accept that power is distributed unequally. 
Individualism – People are supposed to look after themselves and their 
immediate family only. versus (Collectivism) - People belong to in-groups or 
collectivities which are supposed to look after them in exchange for loyalty. 
Performance – The dominant values are achievement and success 
Versus (Caring) - The dominant values are caring for others and quality of life 
Uncertainty Avoidance – People have created beliefs and institutions to 
avoid ambiguous situations 
Long-Term Pragmatism – Pragmatic future-orientated perspective rather 
than a normative, historic or near term point of view. 
Leading & Managing Change 
22
23 23
Culture Implications For Change 
Leading & Managing Change 
Egalitarian 
• Broad guidelines 
• Rely on team 
• Decentralized 
• Questioning 
24 
Hierarchical 
• Detailed 
instructions 
• Rely on leader 
• Centralized 
• Clarification asked
How do you 
convince people to 
change? 
25
We have seen… 
Leading & Managing Change 
• Madness of change 
• Fear of change 
• Leading change 
• Different cultures 
26
Reactions to change 
Leading & Managing Change 
1. Shock 
2. Denial 
3. Guilt 
4. Projection 
5. Rationalization 
6. Integration 
7. Acceptance 
27

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Leading and Managing Change [Change Management]

  • 2. For the next hour.. Madness of change Fear of change Leading change Different cultures Leading & Managing Change 2
  • 3. Why it's important to Embrace change… and Lead it Reality: In case you haven’t noticed… the world is changing! Life is Changing Sameness Versus Never before Identity Versus Madness Leading & Managing Change 3
  • 4. Change will not only continue, it will increase… How can we learn to surf the waves of change, rather than be swept away? • The identity crisis: organizations as teen-agers • The better you know who you are, the more open you are to Leading & Managing Change change • The more unsure you are, the more threatened you feel, the more averse to change • The tragedy of our times: the more change, the more uncertainty in the global socio-economic and physical environment, the more threatened people feel, the more rejection of change 4
  • 5. The Question How many psychologists do you need to change a lamp? Only one. But the lamp needs to really WANT to change… Leading & Managing Change 5
  • 6. The Door to Change The door to change only opens from within. Leading & Managing Change 6
  • 7. Feel Safe Leading & Managing Change 7
  • 9. Ask Yourself Who are you? What do you want? Leading & Managing Change 9
  • 10. Geography Leading & Managing Change 10
  • 11. Connectivity Leading & Managing Change 11
  • 12. Learning Anxiety – The Fear of Change Temporary Incompetence Punishment For Incompetence Loss Of Personal Identity Loss Of Group Membership Leading & Managing Change 12
  • 13. Principles Of Transformative Change 1. Fear of (not) SURVIVING (sense of urgency) must be greater than the fear of LEARNING 2. Learning anxiety must be reduced, rather than increasing Fear of Learning S > L Leading & Managing Change survival anxiety Fear of (not) Surviving 13
  • 14. Leading & Managing Change Not Rational 14
  • 15. Vectors Values, beliefs, culture, “right” & “wrong”, ethics, aesthetics Spiritual Feeling Thinking Emotional Rational Physical Acting, doing The “Mind” The “Brain” 15
  • 16. How Do You Create Psychological Safety? Leading & Managing Change 16 • A compelling positive vision • Formal training • Involvement of the learner • Informal training of relevant “family” groups and teams • Practice fields, coaches and feedback • Positive role models • Support groups • Room for discussion, expression, clarification • Consistent systems and structures
  • 17. Change: The Formula C = V F D > X C - Change V - Vision F - Expected success feasible (first steps) D - Dissatisfaction w/ present X - Cost of change Leading & Managing Change 17
  • 18. Rules Of Thumb For Change Agents Herbert A. Shepard Leading & Managing Change 1. Stay alive 2. Start where the system is 3. Don’t work uphill 1. Don’t build hills as you go 2. Work in the most promising arenas 3. Don’t use one when two can do it 4. Don’t over-organize 5. Don’t argue if you can’t win 4. Innovation requires a good idea, initiative and a few friends 5. Load experiments for success 6. Light many fires 7. Keep an optimistic bias 8. Capture the moment 18
  • 19. Culture Differences Leading & Managing Change 19
  • 20. Action & Implementation Time Leading & Managing Change Action German Dutch American / UK French Brazilia n 20
  • 21. Communication Leading & Managing Change From specific information to general, contextual information From general, contextual information to specific information 21
  • 22. Definitions Power Distance – Less powerful members of institutions and organisations accept that power is distributed unequally. Individualism – People are supposed to look after themselves and their immediate family only. versus (Collectivism) - People belong to in-groups or collectivities which are supposed to look after them in exchange for loyalty. Performance – The dominant values are achievement and success Versus (Caring) - The dominant values are caring for others and quality of life Uncertainty Avoidance – People have created beliefs and institutions to avoid ambiguous situations Long-Term Pragmatism – Pragmatic future-orientated perspective rather than a normative, historic or near term point of view. Leading & Managing Change 22
  • 23. 23 23
  • 24. Culture Implications For Change Leading & Managing Change Egalitarian • Broad guidelines • Rely on team • Decentralized • Questioning 24 Hierarchical • Detailed instructions • Rely on leader • Centralized • Clarification asked
  • 25. How do you convince people to change? 25
  • 26. We have seen… Leading & Managing Change • Madness of change • Fear of change • Leading change • Different cultures 26
  • 27. Reactions to change Leading & Managing Change 1. Shock 2. Denial 3. Guilt 4. Projection 5. Rationalization 6. Integration 7. Acceptance 27