LE BISON
•Download as PPTX, PDF•
0 likes•708 views
Le Bison is an online fashion brand that launched in 2013 with menswear. It has since expanded to womenswear and additional categories like jeans and winter wear. The brand has grown significantly since launch, selling 20,000 units in 2013 with revenue of 1.5 crore, and 96,000 units in 2015 with revenue of 9 crore. Le Bison has partnered with multiple online retailers and aims to open its first offline store in 2016 while continuing to expand its product lines and category offerings.
More Related Content
Similar to LE BISON
Similar to LE BISON (20)
LE BISON
- 2. www.lebisonfashion.com Journey So Far….. 2013 2014 2015 • Started in Year 2012 with team of 3 members • Launched ‘Le Bison’- Brand only with Men’s Casual wear in Apr’13 with 50 SKU’s • Tied up with Flipkart and Sold some 20K units with revenue of Rs.1.5 Cr • Focused to add more Online Partners • Collaborated with Snapdeal, Amazaon & Fashionara • Sold some 40 K units with annual revenue of Rs.3.5 Cr • Alliances with different offline Marketing channels for more brand visibility • Set up our own design house • Collaborated with Jabong & Myntra • Sold some 96K units with annual revenue of Rs.9 Cr • Added new categories into the brand i.e. Jeans & winter wear • Entered new segment of Women’s wear under “Le Bison”
- 3. www.lebisonfashion.com Brand Architecture LE BISON MENS (65%) • T-Shirts (60%) • Joggers (20%) • Winterwear (20%) KNITS (65%) WOVENS (35%) WOMENS (35%) • T-Shirts (50%) • Dresses (30%) • Leggings (20%) MENS (55%) WOMENS (45%) • Shirts (40%) • Jeans (20%) • Chinos (30%) • Jackets (10%) • Tops (50%) • Tunics (30%) • Leggings (20%) Target Customer- Mens- Age 22-35 Womens- Age 18-28
- 5. www.lebisonfashion.com Presence in all Major E-Com Channels
- 6. www.lebisonfashion.com YEAR 2013 3000 3000 9000 15000 QtySold Year 2013 Q1 Q2 Q3 Q4 Journey in Year 2013…… • Launched brand in April • Launched only with Menswear – T-Shirt & Shirts • Tied up with Flipkart • Design team worked on category expansion • Sales team worked on business expansion • Looked forward for additional manufacturing units Business in Year 2013….. • Sold some 20K units for the full year • Generated GMV of 30Cr for the full year • FY’13 Q4 Vs Q3: Growth of 67% • FY’13 Q3 Vs Q2: Growth of 200%
- 7. www.lebisonfashion.com YEAR 2014 12,000 9,000 21,000 18,000 QtySold Year 2013 Q1 Q2 Q3 Q4 Journey in Year 2014…… • Expanded other product categories like Chinos, Shorts, Winter wear etc • Increased the SKU count to 250 per season • Tied up with Snapdeal, Amazon & Fashionara • Did an exclusive range for Fashionara Business in Year 2014….. • Sold some 60K units for the FY’14 with 100% growth over LY • Generated GMV of 1.5Cr for the full year • FY’13 Q4 Vs Q3: De-Growth of 14% • FY’13 Q3 Vs Q2: Growth of 133%
- 8. www.lebisonfashion.com YEAR 2015 14,000 20,000 25,000 37,000 QtySold Year 2015 Q1 Q2 Q3 Q4 Journey in Year 2015…… • Expanded other product categories like Jeans, Shorts & Accessories • Launched Womenswear with product categories like Tops & Tunics, Fashion bottoms & Dresses • Increased the SKU count to 350 per season • Tied up with Myntra & Jabong Business in Year 2015….. • Sold some 96K units for the FY’15 with 50% growth over LY • Generated GMV of 96Cr for the full year • FY’13 Q4 Vs Q3: De-Growth of 48% • FY’13 Q3 Vs Q2: Growth of 25%
- 12. www.lebisonfashion.com MARKETING FUNCTIONS • Have been digitally marketing with the online partners for more Visibility • Setting up In-house Marketing team which will work hand to hand with the online partners • Plans for Offline Marketing by next year
- 13. www.lebisonfashion.com FUTURE PLANS offline store 2016 and all over india Expanding more category and styles for men and women Planning to start online brand store
- 14. www.lebisonfashion.com FEW ONLINE TESTIMONIALS “Impeccable product quality at reasonable price.” – Account Manager, Myntra. “Excellent unisex clothing range. The colours are rich and the stitching accentuates the overall product.” - Jabong “Very good causal collection for men and women. Fresh and stylish with good design and color. Complete value for money.” – Amazon, India. “Superior quality clothing at competitive price, contemporary designs and excellent fit.” - Flipkart
- 15. www.lebisonfashion.com PRICE STRACTURE Mens denims starts-1399 to 1599 Mens t – shirt starts from 399 to 899 Mens shorts starts from 399 to 899 Mens track pant starts from 599 to 999 Mens shirts starts from 999 to 1399 Mens trouser starts from 1199 to 1399 Women t shirts starts from 299 to 899 Women top - 399 to 899 Women shorts - 399 to 599 Women track - 599 to 999 Women denims – 1299 to 1599
- 17. THANK YOU