Adv 420 final project
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This document outlines a digital marketing strategy for Stitch Fix to target busy women aged 20-40. The goals are to raise awareness, increase revenue and website visitors, and retain customers. Key performance indicators include a 20% increase in organic website traffic, 30% increase in sales, 25% increase in repeat orders, and 15% increase in monthly subscriptions over six months. The strategy focuses on promoting Stitch Fix as a convenient alternative to shopping through social media engagement, contests, style tips, influencer marketing, and maintaining a brand blog. The total estimated budget is $96,000.
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Adv 420 final project
- 1. A Digital Strategy for By: Nicole Russell
- 3. Target Audience… • Women • 20-40 years old • Disposable income
- 4. Marketing Goals… Raise awareness of Stitch Fix Increase revenue Increase the number of visitors to stitchfix.com Retain customers and increase the amount of “fix” subscriptions
- 5. KPIs… A 20% increase in web visitors in 6 months (organic vs. relevant keyword search) 30% increase in sales revenue in 6 months A 25% increase in repeat orders in 6 months A 15% increase in monthly “fix” subscriptions in 6 months
- 6. Big idea… • Appeal to busy mothers and working women • Promote Stitch Fix as a convenient, stress-free alternative to the shopping mall • Take the guess work out of shopping!
- 7. Social Media Strategy… • User-generated content • Contests • Style tips/stylist bios
- 8. Continued… • Provides opportunity for quick transition from lead to sale • Utilize Pinterest contests
- 9. The Blogging Community… • Create and maintain an engaging brand blog • Take advantage of influential bloggers • “Mommy blogging” demographic
- 10. Budget… • Digital Agency = $250/hour • 15 hours of work a week for six months = $90,000 • Google AdWord Cost = $6,000 Total Cost = $96,000