The document discusses influencing, motivating, and leading knowledge workers. It defines knowledge workers as highly educated employees who contribute through specialized knowledge rather than manual labor. While knowledge workers are increasingly seen as the main source of competitive advantage, organizations struggle to measure their value and understand how to empower them. The document argues that knowledge workers respond best to leadership that inspires trust, clarifies purpose, aligns systems to support goals, and unleashes talent through individual support and setting an example. An effective performance review system focuses on skills development rather than decisions about pay. Overall, organizations must transition to a new model that recognizes all employees, including so-called unskilled workers, as potential knowledge workers in order to fully benefit from their human