The document provides examples of brands that have acted with social conscience in their advertising. It discusses campaigns by Dove promoting real beauty, Innocent using natural ingredients, and Coke sharing happiness. It also mentions Ben & Jerry's opportunism on current issues, Honda and Levi's using innovation to help the environment, and Toms and Chipotle building social causes into their business models. The document advocates that brands can stand for positive social values and gain trust by genuinely addressing real-world problems through their actions.