See you at the bottom (NPSC 2011)
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The document discusses the concept of "cargo cults" where people mistakenly mimic superficial aspects of other cultures without understanding the underlying reasons for their success. It warns against organizations using social media like a "cargo cult", focusing on witty tweets and pop culture references rather than delivering quality products and services. The key takeaways are that social media allows real people to shine rather than faceless bureaucracies, and the most important element of a successful brand is having a quality product, not manufactured public opinion.
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See you at the bottom (NPSC 2011)
- 1. See you at the bottom (?) Matt Lane NPSC Conference 2011 2 September 2011
- 2. 1. Cargo cults 2. When social media can be a cargo cult 3. Values and quality
- 3. Cargo cults
- 5. Cargo cults
- 6. Cargo cults
- 7. Cargo cults
- 9. Mistaking the observable as the cause Cargo cults
- 12. Explanation for those not laughing From Wikipedia: "Milkshake" is a song by American recording artist Kelis and the lead single from her third studio album, Tasty. The song was released in the United States on August 25, 2003, by Star Trak and Arista Records, and internationally on November 24.
- 19. When did the 2011 Australian Census feel the need to become a funny guy?
- 20. Is this the expectation of citizens in 2011? Are pop culture references what they’re looking for?
- 24. Any publicity is good publicity, right?
- 25. Social media = The democratisation of the ability to communicate to everyone Social media cargo cults
- 28. So you see, we're a media organisation competing for your attention
- 32. Mistaking the observable as the cause Cargo cults
- 35. The point is, FORGET YOUR BRAND. You don’t own it because it is literally nothing. You can spend all sorts of time and money trying to manufacture public opinion, but ultimately, that’s up to the public, now isn’t it? You know the best way to get the public to respect your brand ? Have a respectable brand. Offer a great, innovative product and make responsible, ethical business decisions . -Leroy Stick
- 36. There's only one way to go from here
- 37. So my advice to Public Sector Communicators:
- 39. Empower your staff to engage 2.
- 40. Empower your staff to engage 2.
- 44. Allow the faceless bureaucracy to remain a faceless bureaucracy while enabling the characters in your organisation to shine 2. (cont.)
- 45. Great examples:
- 51. See you at the bottom (?) Matt Lane NPSC Conference 2011 2 September 2011
- 52. More... In John They Trust By Paul Raffaele Cargo Cult / Mondo Cane By Paolo Cavara the man behind @BPGlobalPR By Leroy Stick Rate this article By Chris Colin Zen and the Art of Motorcycle Maintenance By Robert Pirsig
Editor's Notes
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- 08/26/11 08/26/11 From Wikipedia: The primary association in cargo cults is between the divine nature of "cargo" (manufactured goods) and the advanced, non-native behavior, clothing and equipment of the recipients of the "cargo". Since the modern manufacturing process is unknown to them, members, leaders, and prophets of the cults maintain that the manufactured goods of the non-native culture have been created by spiritual means, such as through their deities and ancestors, and are intended for the local indigenous people, but that the foreigners have unfairly gained control of these objects through malice or mistake.[3] Thus, a characteristic feature of cargo cults is the belief that spiritual agents will, at some future time, give much valuable cargo and desirable manufactured products to the cult members.[3] Given their relative isolation, the cult participants generally have little knowledge of modern manufacturing and are liable to be skeptical about modern explanations.[3] Instead, symbols associated with Christianity and modern Western society tend to be incorporated into their rituals as magical artifacts, for example the use of cross-shaped grave markers.
- 08/26/11 08/26/11 Cargo cults thus focus on efforts to overcome what they perceive as the undue influence of the others attracting the goods, by conducting rituals imitating behavior they have observed among the holders of the desired wealth and presuming that their deities and ancestors will, at last, recognize their own people and send the cargo to them instead. Notable examples of cargo cult activity include the setting up of mock airstrips, airports, offices, and dining rooms, as well as the fetishization and attempted construction of Western goods, such as radios made of coconuts and straw. Believers may stage "drills" and "marches" with sticks for rifles and use military-style insignia and national insignia painted on their bodies to make them look like soldiers, thereby treating the activities of Western military personnel as rituals to be performed for the purpose of attracting the cargo.
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