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•   Abington Community Library
•   Albright Memorial Library
•   Carbondale Public Library
•   Dalton Community Library
•   Lackawanna County Children’s Library
•   Library Express
•   Nancy K. Holmes Branch Library
•   North Pocono Public Library
•   Taylor Community Library
•   Valley Community Library
• Review Financials
   • Is the organization solvent?
   • Does the organization have ample cash stores?
   • Is there enough positive income?

• Review Technology
   • Does the organization have a centralized database?
   • Is this database easily accessible?
   • Are eBooks readily available?
   • Is LCLS’s message well-communicated?

• How can both be improved?
• Healthy Top and Bottom lines

• Healthy Reserves

• Stability of Income (taxes)

• Solid Allocation

• Healthy Technology Budget
• Centralized Database (“Everything is computerized”)

• eBooks Readily Available

• Access to Library System via Web

• Social Media Presence

• Books by Mail

• Special Lecturing Programs

• Why don’t more people know about all of these great things?
• Identify the Brand

• Deliver the Message!
   • Increase Social Media Presence!
   • Work with Visual/Marketing Consultants to Ensure Max
      Exposure
   • Increase Awareness and Education Through Workshops
       • Work with Seniors on Basic Computer Proficiencies
       • Show Younger Generation that Books are as
          Accessible as Netflix
       • Post Lecture Series for Online viewing (possibly charge
          additional fees)
Is there enough money in the budget?

Are resources available to facilitate program
 implementation.

Receptivity from LCLS

☐ Willingness to allocate money to project

   Fiscally Conservative Culture is not very open on
spending much more money after just recently finishing the
construction of another branch – North Pocono.
• Offer my time to help increase awareness on social media
   • More Frequent Updating
   • Building A Network
   • Promotions
   • Increase General Reach

• Volunteer at events and assist in training workshops to increase awareness

• Connect LCLS with Visual Consultants and Marketing Professionals to Present to
  Board

• In the event the Board is unwilling to invest capital at this time:
    • Revisit in six months – Main issue is North Pocono Branch and how efficiently
       it is running
    • Fiscally Sound – Move forward with a Branding/Marketing Project
• Three Month Timeframe:
   • Increase Social Media Following Twofold
   • Conduct At Least One Additional Educational Workshop
   • Recruit Members to Assist
   • Evaluate Monthly and Make Adjustments Accordingly
   • All Can Be Done at Zero Cost


• Six Month Timeframe:
   • Continuous Evaluation of Social Media and Workshop Project
   • Have Volunteer Team Set Up to Maintain Social Media and Workshop Project
   • Reevaluate Financial Status of North Pocono Branch
       • If Financially Stable Move Forward with Branding/Marketing Professionals
       • Spend under $25,000 Annually (.5% of Revenue) to increase Public
         Awareness
References
•   American Bar. American Bar, n.d. Web. 17 Mar. 2013. <americanbar.org>.
•   Cali, Brian J. Personal interview. 14 Feb. 2013
•   . http://www.lclshome.org/. Lackawanna County Library System, n.d. Web. 17 Mar. 2013.
•   Vanderbilt. Vanderbilt University, n.d. Web. 17 Mar. 2013. <vanderbilt.edu>.
•   Wikimedia. Wikimedia, n.d. Web. 17 Mar. 2013.
    <http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=yea_poRK2nMp
    eM&tbnid=otZ7VeqzFDomCM:&ved=0CAcQjB0wAA&url=http%3A%2F%2Fcommons.wiki
    media.org%2Fwiki%2FFile%3AMap_of_Lackawanna_County%2C_P>.

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Lcls presentation cali

  • 1.
  • 2.
  • 3. Abington Community Library • Albright Memorial Library • Carbondale Public Library • Dalton Community Library • Lackawanna County Children’s Library • Library Express • Nancy K. Holmes Branch Library • North Pocono Public Library • Taylor Community Library • Valley Community Library
  • 4. • Review Financials • Is the organization solvent? • Does the organization have ample cash stores? • Is there enough positive income? • Review Technology • Does the organization have a centralized database? • Is this database easily accessible? • Are eBooks readily available? • Is LCLS’s message well-communicated? • How can both be improved?
  • 5.
  • 6.
  • 7. • Healthy Top and Bottom lines • Healthy Reserves • Stability of Income (taxes) • Solid Allocation • Healthy Technology Budget
  • 8. • Centralized Database (“Everything is computerized”) • eBooks Readily Available • Access to Library System via Web • Social Media Presence • Books by Mail • Special Lecturing Programs • Why don’t more people know about all of these great things?
  • 9. • Identify the Brand • Deliver the Message! • Increase Social Media Presence! • Work with Visual/Marketing Consultants to Ensure Max Exposure • Increase Awareness and Education Through Workshops • Work with Seniors on Basic Computer Proficiencies • Show Younger Generation that Books are as Accessible as Netflix • Post Lecture Series for Online viewing (possibly charge additional fees)
  • 10. Is there enough money in the budget? Are resources available to facilitate program implementation. Receptivity from LCLS ☐ Willingness to allocate money to project Fiscally Conservative Culture is not very open on spending much more money after just recently finishing the construction of another branch – North Pocono.
  • 11. • Offer my time to help increase awareness on social media • More Frequent Updating • Building A Network • Promotions • Increase General Reach • Volunteer at events and assist in training workshops to increase awareness • Connect LCLS with Visual Consultants and Marketing Professionals to Present to Board • In the event the Board is unwilling to invest capital at this time: • Revisit in six months – Main issue is North Pocono Branch and how efficiently it is running • Fiscally Sound – Move forward with a Branding/Marketing Project
  • 12. • Three Month Timeframe: • Increase Social Media Following Twofold • Conduct At Least One Additional Educational Workshop • Recruit Members to Assist • Evaluate Monthly and Make Adjustments Accordingly • All Can Be Done at Zero Cost • Six Month Timeframe: • Continuous Evaluation of Social Media and Workshop Project • Have Volunteer Team Set Up to Maintain Social Media and Workshop Project • Reevaluate Financial Status of North Pocono Branch • If Financially Stable Move Forward with Branding/Marketing Professionals • Spend under $25,000 Annually (.5% of Revenue) to increase Public Awareness
  • 13. References • American Bar. American Bar, n.d. Web. 17 Mar. 2013. <americanbar.org>. • Cali, Brian J. Personal interview. 14 Feb. 2013 • . http://www.lclshome.org/. Lackawanna County Library System, n.d. Web. 17 Mar. 2013. • Vanderbilt. Vanderbilt University, n.d. Web. 17 Mar. 2013. <vanderbilt.edu>. • Wikimedia. Wikimedia, n.d. Web. 17 Mar. 2013. <http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=yea_poRK2nMp eM&tbnid=otZ7VeqzFDomCM:&ved=0CAcQjB0wAA&url=http%3A%2F%2Fcommons.wiki media.org%2Fwiki%2FFile%3AMap_of_Lackawanna_County%2C_P>.