2021 High School Utah Entrepreneur Challenge finalists

1. Lazorback
Lazorback is a system to exercise your back to naturally improve
posture while competing with people

2. Description of Business Idea
A physical therapist and I are 50% owners to the rights of the Lazorback system. The Lazorback is a system that
helps strengthen people's back muscles so that they won't slouch. The system includes a device that's a laser
strapped onto your chest. You need to keep the laser on a target. A physical therapist tested it for a year on 50+
people and said the device works. I am building an app that will motivate people via competition and progress
tracking. The device and system are patent pending.

3. Problem
People slouch when their back muscles are tired or weak. Slouching leads to back and neck pain. Millions of people
use back braces, but experts have shown that back braces weaken muscles. Painkillers are the main method that is
used to treat back pain, but they don't stop the source of the problem. Many anti-slouching products don't give
enough motivation, so users stop using them and give up.

4. Solution
The Lazorback is better than painkillers or other products because it'll naturally and safely strengthen people's back
muscles so that their back bones will align instead of causing weakness and dependence. Our innovative system
will motivate users by allowing users to compete and track progress. Stops back and neck pain, and slouching. Back
braces don't let users' brains change their posture.

5. Market
We can't find any products that are similar to our system. Our product is different because it's fun and exercises its
users' muscles. Our target consumer will be people of all ages that slouch and live in the US. More than 74% of
adults in the US had back pain. The amount of people that slouch would be much larger. The anti-slouching
product market is growing as more people slouch over devices.

6. Prototype