The Lazorback is a new gaming system that aims to strengthen back muscles and improve posture through an innovative and motivating approach. It addresses the shortcomings of other posture solutions like back braces which can weaken muscles and painkillers which do not address the underlying issue. The Lazorback gamifies posture correction, allowing users to compete and track their progress over time in order to build better posture habits. There is a large market potential as back pain is very common but other products have lacked motivation for long-term use.