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Layar	
  for	
  Dominos	
  
Layar	
  
•  30	
  million	
  downloads	
  2ll	
  date	
  
•  35000-­‐40000	
  downloads/month	
  in	
  India	
  
•  1-­‐2	
  million	
  users	
  in	
  India	
  
•  Preinstalled	
  on	
  few	
  models	
  of	
  Samsung,	
  
   Huwaei,	
  HTC	
  etc…	
  
•  Brands	
  using	
  Layar	
  –	
  Ford,	
  Intel,	
  Philips,	
  
   Maru2,	
  Discovery,	
  Nissan,	
  ICICI	
  etc…	
  
Few Layar Case Studies in India by
Ford India




•    4-­‐5	
  Million	
  Readers	
  
•    Ads	
  published	
  across	
  9-­‐Indian	
  Newspapers	
  
•    AR	
  enabled	
  Brochures	
  in	
  230	
  dealerships	
  
•    30000+	
  views	
  
Intel India	
  
Pulp Strategy	
  
Delhi Metro	
  
Mcdonlads Finder	
  
Layar International case studies
International Projects - Nissan
	
  

	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  



hSp://bit.ly/13PdC1Y	
  
§  Over	
  6500	
  page	
  views	
  in	
  1	
  day	
  
§  CTR	
  of	
  over	
  42%	
  
§  Test	
  drive	
  increased	
  by	
  65%	
  


	
  
Philips




hSp://bit.ly/QODM0t	
  
Discovery Magazine




hSp://www.layar.com/blog/2012/06/26/discovery-­‐
magazine-­‐debuts-­‐with-­‐layar/	
  

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