Layar is an augmented reality platform that has been downloaded over 30 million times globally. In India specifically, Layar sees 35,000-40,000 downloads per month and has an estimated 1-2 million users. Several major brands in India have used Layar for marketing campaigns, including Ford India, Intel India, Delhi Metro, and McDonald's. Internationally, Nissan, Philips, and Discovery Magazine have also run successful augmented reality campaigns using the Layar platform.