Final Decision
 I have chosen to make a music video for the song Old
Pine by Ben Howard
 Ben Howard is an artist from the indie genre, and is a
singer/songwriter
 I chose this song as it is quite uplifting
 The song also has a summery feel and, as I would be
filming in summer, I think I could make a suitable video
 The lyrics are also suitable to make a video with perhaps
a romance element or a friendship/relationship element
Summary of Narrative
 I have decided that my music video will have a loose
narrative
 Throughout the video two people will feature, with a
mixture of friends throughout
 The friendship will ‘grow’ throughout the video
 But the aesthetics of the video will be the most
important thing
Content
 The video will be set in multiple country locations such as
fields, forests, gardens or beaches around sunset
 Close ups will be used to make a personal experience, like
friends talking to each other
 Handheld camera will be the main camera movement used in
the video as this gives it a more indie, home video atmosphere
 Point of view shots will be used to make the viewer feel like
they’re with the people, making the video uplifting
 The lighting will be soft and I will use soft focus as this will
create a warm feeling
Messages
 The main message in this video will be about
friendship and to appreciate it
 The uplifting nature of the song allows the video to
give the message of enjoying life and your youth
Representation
 I will create a representation of youth as carefree
and fun loving through the setting and events of the
video
 A representation of gender will be created as they
will both feature in the video
 As the main people will be female, they will be
represented as loving and enjoying life and their
friendship
Andrew Goodwin
 This video will have a link between the lyrics and the
visuals
 The lyrics talk about camping in forest, with people
and refers to things relevant to forests, for example
pine cones
 This closely links to my video ideas
Stuart Hall
 This video will cause the audience to get a
negotiated reading from the text
 As there isn’t a specific obvious reading/story of the
text, the audience will bring personal knowledge and
experiences that will let them get more or less from
the text
 Some people may enjoy the video more than others
because of social and cultural context (Morley)

Laura video pitch

  • 2.
    Final Decision  Ihave chosen to make a music video for the song Old Pine by Ben Howard  Ben Howard is an artist from the indie genre, and is a singer/songwriter  I chose this song as it is quite uplifting  The song also has a summery feel and, as I would be filming in summer, I think I could make a suitable video  The lyrics are also suitable to make a video with perhaps a romance element or a friendship/relationship element
  • 3.
    Summary of Narrative I have decided that my music video will have a loose narrative  Throughout the video two people will feature, with a mixture of friends throughout  The friendship will ‘grow’ throughout the video  But the aesthetics of the video will be the most important thing
  • 4.
    Content  The videowill be set in multiple country locations such as fields, forests, gardens or beaches around sunset  Close ups will be used to make a personal experience, like friends talking to each other  Handheld camera will be the main camera movement used in the video as this gives it a more indie, home video atmosphere  Point of view shots will be used to make the viewer feel like they’re with the people, making the video uplifting  The lighting will be soft and I will use soft focus as this will create a warm feeling
  • 5.
    Messages  The mainmessage in this video will be about friendship and to appreciate it  The uplifting nature of the song allows the video to give the message of enjoying life and your youth
  • 6.
    Representation  I willcreate a representation of youth as carefree and fun loving through the setting and events of the video  A representation of gender will be created as they will both feature in the video  As the main people will be female, they will be represented as loving and enjoying life and their friendship
  • 7.
    Andrew Goodwin  Thisvideo will have a link between the lyrics and the visuals  The lyrics talk about camping in forest, with people and refers to things relevant to forests, for example pine cones  This closely links to my video ideas
  • 8.
    Stuart Hall  Thisvideo will cause the audience to get a negotiated reading from the text  As there isn’t a specific obvious reading/story of the text, the audience will bring personal knowledge and experiences that will let them get more or less from the text  Some people may enjoy the video more than others because of social and cultural context (Morley)