Laura Mulvey introduced the concept of the "male gaze" to describe how media often portrays women from the perspective of a heterosexual male viewer. The male gaze objectifies and denies women's agency by focusing on their bodies, expressions, and movements in a sexualized way. It also puts the audience in the perspective of the male viewer. Examples include advertisements that sexualize women's bodies even when unrelated to the product. Mulvey argues this exists not just in content but how media texts are presented. Some criticisms are that some women enjoy male attention and the gaze is not always sexual or directed at women.