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Laura Mulvey –
Representation Theorist
By Heather Larkin
Introduction to ‘Male Gaze’
 The concept of the Male Gaze is a feature of inequality of power.
 Male gaze is when the audience of a media text are put into the perspective of a
heterosexual man. This is where a scene may focus on a woman’s body, facial
expression or body language that can be viewed as assertive.
 Feminists would argue that these images presented in context are views closest
relating to that of a male, hence its referral to being the Male Gaze.
 Mulvey suggests in her theory that male gaze denies women ‘human agency’ and
portrays them merely as objects.
 This means women in the audience have to experience the narrative of the text
from the perspective of a male.
Examples of Male Gaze in other media
 Mulvey argues that sexism exists not only in the content of a text, but may also
exist in how the text is presented.
 Theorists note the degree to which people ‘gaze’ at women in advertisements
"sexualizes" a woman's body even when the woman's body is unrelated to the
advertised product.
“To gaze implies more than to look at – it signifies a
psychological relationship of power, in which the gazer is
superior to the object of the gaze.” - Jonathon Schroeder
How is ‘Male Gaze’ shown in videos?
Through how men look at women.
Through how women look at themselves.
Through how women look at other women.
Criticisms of the ‘Male Gaze’ theory
 It can be argued that some women enjoy to attract the attention of men,
so it is not a bad thing. For example, in beauty pageants.
 The gaze can be directed at different genders, and members of the same
gender for other reasons, not necessarily in a sexualised context. As an
example, comparison of body image and clothing.

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Laura Mulvey – Representation Theorist

  • 1. Laura Mulvey – Representation Theorist By Heather Larkin
  • 2. Introduction to ‘Male Gaze’  The concept of the Male Gaze is a feature of inequality of power.  Male gaze is when the audience of a media text are put into the perspective of a heterosexual man. This is where a scene may focus on a woman’s body, facial expression or body language that can be viewed as assertive.  Feminists would argue that these images presented in context are views closest relating to that of a male, hence its referral to being the Male Gaze.  Mulvey suggests in her theory that male gaze denies women ‘human agency’ and portrays them merely as objects.  This means women in the audience have to experience the narrative of the text from the perspective of a male.
  • 3. Examples of Male Gaze in other media  Mulvey argues that sexism exists not only in the content of a text, but may also exist in how the text is presented.  Theorists note the degree to which people ‘gaze’ at women in advertisements "sexualizes" a woman's body even when the woman's body is unrelated to the advertised product. “To gaze implies more than to look at – it signifies a psychological relationship of power, in which the gazer is superior to the object of the gaze.” - Jonathon Schroeder
  • 4. How is ‘Male Gaze’ shown in videos? Through how men look at women. Through how women look at themselves. Through how women look at other women.
  • 5. Criticisms of the ‘Male Gaze’ theory  It can be argued that some women enjoy to attract the attention of men, so it is not a bad thing. For example, in beauty pageants.  The gaze can be directed at different genders, and members of the same gender for other reasons, not necessarily in a sexualised context. As an example, comparison of body image and clothing.