This document outlines the five key components for launching a Community Emergency Response Team (CERT) program: 1) Define program goals such as better community preparedness and support for first responders, 2) Identify necessary resources like training materials, a program coordinator, and trainers, 3) Market the program to the community, media, and local organizations, 4) Deliver the training through a pilot program to test the curriculum and training methods, and 5) Plan ongoing program maintenance through volunteer retention, skills training, administration, and community support activities.
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Launching a-cert-program
1. NYSEMO Version 1.0 Sept. 2003
Community
Emergency
Response Team
CERT
Launching a CERT
2. NYSEMO Version 1.0 Sept. 2003
Launching a CERT –
5 Components
1. Define Program Goals
2. Identify Resources
3. Market the Program
4. Deliver the Training
5. Plan for Program Maintenance
3. NYSEMO Version 1.0 Sept. 2003
1. Define Program Goals
Effective Disaster Response Teams?
Better Community Preparedness?
Support for Other Public Safety Efforts?
Enhanced Public Relations?
4. NYSEMO Version 1.0 Sept. 2003
Effective Disaster Response
Teams
Individual disaster responder skills
Team organization
Linkage with professional responders
5. NYSEMO Version 1.0 Sept. 2003
Linkage with Professional
Responders
When deployed, CERTs must be able
to function on their own
CERT operations also need to be linked
with other responders
Means and degree of linkage between
CERTs and other responders depend
on nature of the event
6. NYSEMO Version 1.0 Sept. 2003
Better Community
Preparedness
CERT participants maintain high level of
home and workplace preparedness
Participants are more informed about
risks and vulnerabilities
Participants are already committed to
safety and well-being of their neighbors
7. NYSEMO Version 1.0 Sept. 2003
Support Other Public Safety Efforts
Installing smoke detectors, providing safety
standby at community events, etc.
Benefits the community-at-large
Benefits the CERTs
Benefits the program (“value-added
volunteers”)
8. NYSEMO Version 1.0 Sept. 2003
2. Identify Resources
What will we need?
Where will we get it?
9. NYSEMO Version 1.0 Sept. 2003
What Do We Need to Get
Started?
Course material and training
props
Support for the concept
Program Coordinator
Trainers
Program forms and flyer
Info management tool
10. NYSEMO Version 1.0 Sept. 2003
Course Material and
Props
NYS CERT CD with IG, PM, PPT, etc. for
printing manuals and presentations
Internet sites (NYSEMO, FEMA, other
CERT programs)
Local emergency management offices
American Red Cross (video, pamphlets,
specialty training)
Local utilities (info pamphlets, props)
11. NYSEMO Version 1.0 Sept. 2003
Support for the
Concept
“It’s a real resource!” vs. “It’s a new
program!”
Whenever possible, “Let your citizens do
the talking”
Always keep elected officials in the loop
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Program Coordinator
Program development
– Link between CERTs and professional
responders
– Expanding role and responsibilities of CERTs
– Continuing education for program participants
Funding and budgeting
Educating the department and jurisdiction
Publicity and networking
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Program Coordinator
Also responsible for program
administration
– Handle public inquiries about program
– Process registrations
– Maintain records (financial, inventory,
database of CERT members, etc.)
– Schedule basic training courses, follow-up
training, special events, etc.
– Coordinate newsletter and other mailings
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Program Coordinator
Also responsible for course
management
– Regular contact with current students
– Recruit, train and schedule instructors
– Maintain consistent and up-to-date content
– Set up classrooms
– Provide orientation at beginning of new
course
15. NYSEMO Version 1.0 Sept. 2003
Program Forms and Info
Material
Recruitment flyer or brochure (w/
mailer)
Registration form
Course confirmation letter
Liability waiver form
Class sign-in roster
Certificate of Completion
Course evaluation form
16. NYSEMO Version 1.0 Sept. 2003
Info Management Tool
Collect and organize info on each
program participant as soon as you
start the training
– Contact information
– Team
– Classes completed / year of completion
– Continuing ed training completed
– Other, e.g., ham operator, CERT leader?
Consider building a database to
facilitate mailings, contact lists, etc.
17. NYSEMO Version 1.0 Sept. 2003
First Responders as CERT
Trainers
ADVANTAGES
1st response
experience
Training experience
Quality control
Reliability
Set schedules
CHALLENGES
Uncertainty about
CERTs
Training experience
Cost
18. NYSEMO Version 1.0 Sept. 2003
Bottom Line on
Resources
Staffing (coordinator and trainers) will
drive the cost per student
19. NYSEMO Version 1.0 Sept. 2003
3. Market the Program
Reaching the Community
Maintaining the Political Support
Pitching to the Media
Pitching to Your Organization
Getting Corporate Support
20. NYSEMO Version 1.0 Sept. 2003
Reaching the
Community
Defining “The Community”
Defining Citizen Roles
Working with Ready-Made
Partners
Effective Community Outreach
21. NYSEMO Version 1.0 Sept. 2003
“The Community” Sees
Itself
Geographic Communities
Ethnic Communities
Businesses
Schools
Communities of Faith
Communities of Interest
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“The Community” Seen by
Govt.
Taxpayers
Voters
Advocates
Victims
Customers
Partners
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“Customer Opinion”
about Emergencies
It’s not going to happen to me.
It’s not going to be that bad.
There’s nothing I can do.
Government will do it.
24. NYSEMO Version 1.0 Sept. 2003
The Partner
n. A person associated
with another or others in
some activity of common
interest. Synonyms:
partner, colleague, ally,
confederate, accomplice.
These all denote one
who cooperates in a
venture, occupation, or
challenge.
25. NYSEMO Version 1.0 Sept. 2003
Examples of Ready-Made
Partners
Homeowner Associations
Neighborhood Associations
Church Groups
Business District Associations
Grange Associations
Schools/PTAs
Scouting Organizations
RACES/Amateur Radio
26. NYSEMO Version 1.0 Sept. 2003
Basic Outreach to
Citizens
Regular meetings of established
groups
Mailers to membership lists
Articles in community newsletters
Community events
Print media and TV
27. NYSEMO Version 1.0 Sept. 2003
Tips for Effective
Outreach
Explain the problem, then offer the
solution
Clarify processes and expectations up
front
Whenever possible, “Let your citizens
do the talking”
Identify special audiences that need to
know CERT training is available
28. NYSEMO Version 1.0 Sept. 2003
Maintaining Political
Support
Whenever possible, “Let your citizens do
the talking”
Demonstrate numbers of citizens visibly
Invite direct involvement of elected officials,
agency head, their executive staff
29. NYSEMO Version 1.0 Sept. 2003
Pitching to the Media
Give the media action involving citizens +
disasters
Publicize photo opportunities and “hands-
on” aspect of training
Whenever possible, “Let your citizens do
the talking”
Be prepared for the results of media
coverage
30. NYSEMO Version 1.0 Sept. 2003
Pitching to Your
Organization
Convince them of the problem, then offer
the solution
Clarify program goals and expectations up
front
Describe CERT training and protocols in
agency terms
31. NYSEMO Version 1.0 Sept. 2003
Getting Corporate
Support
Talk business to business
Emphasize potential employee
involvement
Feature enhanced community
preparedness
32. NYSEMO Version 1.0 Sept. 2003
Getting Corporate
Support
Spell out exactly what you want
Present a complete plan
– Goals and objectives
– Respective roles of all partners
– Measurable timeline
– Evaluation process
End result must be tangible
33. NYSEMO Version 1.0 Sept. 2003
4. Deliver the Training
Allow plenty of lead time –
Planning!!
Pilot course is most important
34. NYSEMO Version 1.0 Sept. 2003
The Program Pilot
Test the CERT curriculum
Test delivery of training
Collect feedback
Assess results
Make revisions if needed
35. NYSEMO Version 1.0 Sept. 2003
The Program Pilot
Select and target “test communities”
Conduct real-life version of the
training
Conduct a fearless debriefing
Seek an outsider to assess the
results
36. NYSEMO Version 1.0 Sept. 2003
The Program Pilot
Debriefing and assessing the results:
What prompted the participants to enroll?
How did they find out about the training?
Their satisfaction with program length?
Their satisfaction with program intensity?
37. NYSEMO Version 1.0 Sept. 2003
The Program Pilot
Debriefing and assessing the results (cont.):
Topics to be expanded, compressed,
added?
Effectiveness of instructional techniques?
Effectiveness of instructional materials?
Convenience of schedule and location(s)?
Ways to sustain their interest?
38. NYSEMO Version 1.0 Sept. 2003
5. Plan for Program
Maintenance
Comprehensive program
maintenance
Examples of maintenance
successes
39. NYSEMO Version 1.0 Sept. 2003
Volunteer Retention
Commitment to the community
Commitment to ongoing training
Commitment to building the team
A partnership in the program
40. NYSEMO Version 1.0 Sept. 2003
Rescuer Skills
Maintain a range of basic response skills
Enhance current skills
Learn new skills
41. NYSEMO Version 1.0 Sept. 2003
Program Administration
Manage information and data
Maintain and expand budget
Maintain and expand corps of
trainers
Evaluate program
42. NYSEMO Version 1.0 Sept. 2003
External Program Support
Professional responders
Community-based organizations
City Hall
Business community
Corporate donors
43. NYSEMO Version 1.0 Sept. 2003
Maintenance
Successes
Real-Life Activation of Teams
Refresher/Advanced Classes
Technical Assistance to Teams
Program Newsletter
44. NYSEMO Version 1.0 Sept. 2003
More Maintenance
Successes
Citywide Exercises
Neighborhood Exercise Swaps
Acknowledgment Events
Expanded CERT Activities
45. NYSEMO Version 1.0 Sept. 2003
Sample Expanded
Activities
CERT “Smoke Detector Squad”
Coordination and staffing at safety fairs
Fundraising partnerships
Management of CERT program
First aid stations at neighborhood events
Disaster Preparedness Speakers’ Bureau
Simulators in Fire Department exercises
46. NYSEMO Version 1.0 Sept. 2003
Expanded CERT
Activities
Maintain individuals’ skills
Support individuals’ commitment
Maintain team cohesion
Build partnership with professionals
Build political support
Capitalize on initial investment
47. NYSEMO Version 1.0 Sept. 2003
Unit Summary
Five critical steps to launch a CERT
program
1. Define CERT Program Goals
2. Identify Resources
3. Market the Program
4. Deliver the Training
5. Develop a Maintenance Plan
Allow enough lead time
Be prepared for growth