The latest digital marketing report provides a comprehensive analysis of key performance indicators across various digital channels. of 2024 with the latest insights and statistics about user behavior, most used websites, and market competition.
2. HELLO & WELCOME
Shereen Badr
As part of our unwavering commitment to the Arab world, we are proud to
present this report, which underscores our dedication to making a substantive
and positive impact in this vibrant market. Our mission is to enhance the
customer experience amidst the competitive landscape, aiming for
unparalleled success.
In the forthcoming period, our strategy centers on activating digital
engagement and driving innovation in marketing practices. We are committed
to forging robust strategic partnerships that not only align with our vision but
also propel us toward our mutual goals.
I extend my heartfelt gratitude to our team for their relentless effort and
collective spirit. Together, we stand on the cusp of a promising future, filled
with opportunities for growth and innovation. Let us continue to push
boundaries, embrace challenges, and work collaboratively toward achieving our
shared aspirations.
I encourage feedback and suggestions from all stakeholders as we refine our
strategies and move forward. Together, let's shape a future that reflects our
highest ambitions and values.
Founder & CEO of Medrara
Digital Marketing Agency
3. ABOUT US
Medrara is a leading digital marketing solutions
provider, specializing in creating exceptional digital
experiences for brands.
We navigate the ever-changing digital landscape
with innovative strategies, helping businesses
establish a strong online presence and achieve
measurable results.
Our tailored approach, based on understanding
each brand's unique needs, ensures a customized
strategy for success. At Medrara, we believe in the
power of storytelling to help businesses thrive in
the fast-paced digital environment, offering
comprehensive services focused on growth
4. Introduction
Saudi Arabia has made significant efforts to drive its
economy toward growth, as indicated by Vision 2023,
which could act as a key driver for economic
development in various sectors of the Kingdom.
Additionally, despite the government's focus on digital
initiatives and continuous assistance for technological
and artificial intelligence transformations. The past
year has been filled with numerous challenges. There is
a wide range of challenges that must be addressed,
including regional conflicts, a reduction in oil
production, as well as global economic challenges, such
as rising inflation and an increase in the global interest
rate.
As 99% of the population uses the Internet, let us
examine the impact of this on the digital world in this
report.
6. Objectives of using the internet
COMMUNICATION
AND
SOCIAL CONNECTION:
52%
ENTERTAINMENT
AND
LEISURE
51%
INFORMATION
AND
EDUCATION
37%
E-COMMERCE
AND
ONLINE SERVICES:
12%
7. Objectives of using the internet
COMMUNICATION
AND
SOCIAL CONNECTION:
68%
INFORMATION
AND
EDUCATION
37%
E-COMMERCE
AND
ONLINE SERVICES:
43%
Breakdown By Age Group
18-24 YEARS OLD
35-44 YEARS OLD
25-34 YEARS OLD
10. (USAGE SHARE OF WEB BROWSERS FROM ACROSS DEVICES)
INTERNET USERS IN THE UAE BROWSE THE WEB USING DIFFERENT BROWSERS,
ACCORDING TO THE FOLLOWING PERCENTAGES:
Internet browsers
11. (Search engine preferences of Internet users
vary, with the percentages as follows:
150K 210K
Search Engines market share
Google
96.39%
Yahoo
0.33%
Bing
2.87%
DuckDuckGo
0.09%
Yandex
0.06%
other
0.26%
15. Listening To digital
Radio Stations
Learning Objectives
Digital Broadcast
Listening To
Podcasts
Listening To Digital
Music
Listening To Audio
Books
20%
35% 45%
15%
monthly bases
16. DIGITAL FINANCIAL SERVICES
USE OF MOBILE
PAYMENT SERVICES
(E.G. APPLE PAY,
SAMSUNG PAY ..
ETC.)
DIGITAL CURRENCY
OWNERSHIP (ANY
TYPE OF
CRYPTOCURRENCY)
USE OF: DIGITAL
BANKING SERVICES
– INVESTMENT –
INSURANCE OR
DIGITAL APPS
70%
45%
of smart phone holders
of bank account holders
1-5%
of population
