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DIGITAL REPORT
SAUDI ARABIA
2024
MEDRARA
DIGITAL MARKETING SOLUTIONS
HELLO & WELCOME
Shereen Badr
As part of our unwavering commitment to the Arab world, we are proud to
present this report, which underscores our dedication to making a substantive
and positive impact in this vibrant market. Our mission is to enhance the
customer experience amidst the competitive landscape, aiming for
unparalleled success.
In the forthcoming period, our strategy centers on activating digital
engagement and driving innovation in marketing practices. We are committed
to forging robust strategic partnerships that not only align with our vision but
also propel us toward our mutual goals.
I extend my heartfelt gratitude to our team for their relentless effort and
collective spirit. Together, we stand on the cusp of a promising future, filled
with opportunities for growth and innovation. Let us continue to push
boundaries, embrace challenges, and work collaboratively toward achieving our
shared aspirations.
I encourage feedback and suggestions from all stakeholders as we refine our
strategies and move forward. Together, let's shape a future that reflects our
highest ambitions and values.
Founder & CEO of Medrara
Digital Marketing Agency
ABOUT US
Medrara is a leading digital marketing solutions
provider, specializing in creating exceptional digital
experiences for brands.
We navigate the ever-changing digital landscape
with innovative strategies, helping businesses
establish a strong online presence and achieve
measurable results.
Our tailored approach, based on understanding
each brand's unique needs, ensures a customized
strategy for success. At Medrara, we believe in the
power of storytelling to help businesses thrive in
the fast-paced digital environment, offering
comprehensive services focused on growth
Introduction
Saudi Arabia has made significant efforts to drive its
economy toward growth, as indicated by Vision 2023,
which could act as a key driver for economic
development in various sectors of the Kingdom.
Additionally, despite the government's focus on digital
initiatives and continuous assistance for technological
and artificial intelligence transformations. The past
year has been filled with numerous challenges. There is
a wide range of challenges that must be addressed,
including regional conflicts, a reduction in oil
production, as well as global economic challenges, such
as rising inflation and an increase in the global interest
rate.
As 99% of the population uses the Internet, let us
examine the impact of this on the digital world in this
report.
TOTAL
POPULATION
FEMALE
USERS
MALE
USERS
INTERNET
USERS
Total Population vs. Internet Users
99%
36,947,025
54.1%
45.9%
Objectives of using the internet
COMMUNICATION
AND
SOCIAL CONNECTION:
52%
ENTERTAINMENT
AND
LEISURE
51%
INFORMATION
AND
EDUCATION
37%
E-COMMERCE
AND
ONLINE SERVICES:
12%
Objectives of using the internet
COMMUNICATION
AND
SOCIAL CONNECTION:
68%
INFORMATION
AND
EDUCATION
37%
E-COMMERCE
AND
ONLINE SERVICES:
43%
Breakdown By Age Group
18-24 YEARS OLD
35-44 YEARS OLD
25-34 YEARS OLD
Traffic Share By Platform
103.65
MBPS
SMARTPHONES
DOWNLOAD SPEED
UPLOAD SPEED
UPLOAD SPEED
FIXED INTERNET
DOWNLOAD SPEED
Internet Speed
121.00
MBPS
14.72
MBPS
45.57
MBPS
(USAGE SHARE OF WEB BROWSERS FROM ACROSS DEVICES)
INTERNET USERS IN THE UAE BROWSE THE WEB USING DIFFERENT BROWSERS,
ACCORDING TO THE FOLLOWING PERCENTAGES:
Internet browsers
(Search engine preferences of Internet users
vary, with the percentages as follows:
150K 210K
Search Engines market share
Google
96.39%
Yahoo
0.33%
Bing
2.87%
DuckDuckGo
0.09%
Yandex
0.06%
other
0.26%
Most visited websites
TOP 10 Apple Store Apps(Downloads/Revenue)
TOP 10 Play Store Apps(Downloads/Revenue)
Listening To digital
Radio Stations
Learning Objectives
Digital Broadcast
Listening To
Podcasts
Listening To Digital
Music
Listening To Audio
Books
20%
35% 45%
15%
monthly bases
DIGITAL FINANCIAL SERVICES
USE OF MOBILE
PAYMENT SERVICES
(E.G. APPLE PAY,
SAMSUNG PAY ..
ETC.)
DIGITAL CURRENCY
OWNERSHIP (ANY
TYPE OF
CRYPTOCURRENCY)
USE OF: DIGITAL
BANKING SERVICES
– INVESTMENT –
INSURANCE OR
DIGITAL APPS
70%
45%
of smart phone holders
of bank account holders
1-5%
of population
AI MARKET
SOICIAL MEDIA
43.68%
27.18% 1.01%
15.23%
5.02%
SOCIAL MEDIA PLATFORMS STATE
(PLATFORM UTILIZATION ON A MONTHLY BASIS)
7.52%
SOCIAL MEDIA PLATFORMS USERS
Facebook Instagram
Messenger Linkedin
SOCIAL MEDIA PLATFORMS USERS
TOP USED SOCIAL MEDIA WEBSITES
TOP Apple Store Social Apps(Rank)
=
FREE
Paid
TOP Google Store Social Apps(Rank)
=
FREE
Paid
KSA
TOP INDUSTRIES
INDUSTRIES
TRAFFIC/MARKET SIZE
Top 10 industries
(Market Size View)
KSA industries
(Traffic/Traffic Changes)
Mass Media
Industry
MASS MEDIA INDUSTRY OVERVIEW
SHARE OF VISITS
MASS MEDIA WEBSITES (MARKET SHARE BY CHANNEL)
TOP 10 MASS MEDIA WEBSITES IN SA
MASS MEDIA MARKET AUDIENCE
MOST POPULAR SOCIAL MEDIA
PLATFORMS USED BY MASS MEDIA
MARKET AUDIENCE
MARKET
VS.
SOCIAL MEDIA
MARKET VS. SOCIAL MEDIA
MOST POPULAR SOCIAL MEDIA
PLATFORMS USED BY MASS
MEDIA MARKET AUDIENCE
MASS MEDIA MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top communication keywords
communication Daily Basis
Social Networking
TOP 10 GOOGLE PLAY STORE APPS
Top social networking keywords
Daily Basis
TOP 10 APPLE STORE APPS
Social Networking
Top social networking keywords
(iPhone)
Top social networking keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis
Shopping
Industry
SHOPPING INDUSTRY OVERVIEW
SHARE OF VISITS
TOP KEYWORD RESEARCH
SHOPPING WEBSITES (MARKET SHARE BY CHANNEL)
TOP 10 SHOPPING WEBSITES IN SA
SHOPPING MARKET AUDIENCE
MARKET
VS.
SELECTED TRENDS
MARKET VS. SOCIAL MEDIA
MOST POPULAR SOCIAL MEDIA
PLATFORMS USED BY MASS
MEDIA MARKET AUDIENCE
TOP 10 GOOGLE PLAY STORE APPS
APPS Top keywords Daily Basis
TOP 10 APPLE STORE APPS
Top Apps
Top Shopping keywords
(iPhone)
Top Shopping keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis
TRAVEL
SHARE OF VISITS
TRAVEL INDUSTRY OVERVIEW
TOP KEYWORD RESEARCH
TRAVEL WEBSITES (MARKET SHARE BY CHANNEL)
TOP 10 TRAVEL WEBSITES IN SA
TRAVEL MARKET AUDIENCE
MARKET
VS.
SELECTED
TRENDS
MARKET VS. SOCIAL MEDIA
TRAVEL MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Daily Basis
Top Apps
Top keywords
TOP 10 APPLE STORE APPS
Top Apps
Top keywords
(iPhone)
Top keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis
Entertainment
Industry
SHARE OF VISITS
ENTERTAINMENT INDUSTRY OVERVIEW
TOP KEYWORD RESEARCH
ENTERTAINMENT WEBSITES (MARKET SHARE BY CHANNEL)
TOP 10 ENTERTAINMENT WEBSITES IN SA
ENTERTAINMENT MARKET AUDIENCE
MARKET VS. TREND DOMAINS
MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY ENTERTAINMENT MARKET AUDIENCE
MARKET VS. SOCIAL MEDIA
ENTERTAINMENT MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top keywords
Top apps Daily Basis
TOP 10 APPLE STORE APPS
Top Apps
Top Entertainment keywords
(iPhone)
Top Entertainment keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis
FINANCE
INDUSTRY
TOP KEYWORD RESEARCH
FINANCE INDUSTRY OVERVIEW
SHARE OF VISITS
FINANCE WEBSITES (MARKET SHARE BY CHANNEL)
TOP 10 FINANCE WEBSITES IN SA
FINANCE MARKET AUDIENCE
MARKET
VS.
SELECTED
TRENDS
MARKET VS. SOCIAL MEDIA
MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY ENTERTAINMENT MARKET AUDIENCE
FINANCE MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
APPS KEYWORDS
Daily Basis
TOP 10 APPLE STORE APPS
Top Apps
Top Finance keywords
(iPhone)
Top Finance keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis
NEWS
Industry
NEWS INDUSTRY OVERVIEW
SHARE OF VISITS
TOP KEYWORD RESEARCH
NEWS WEBSITES (MARKET SHARE BY CHANNEL)
TOP 10 NEWS WEBSITES IN SA
NEWS MARKET AUDIENCE
MARKET
VS
SELECTED TRENDS
MARKET VS. SOCIAL MEDIA MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY NEWS MARKET AUDIENCE
NEWS MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top keywords
Top apps Daily Basis
TOP 10 APPLE STORE APPS
Top Apps
Top News keywords
(iPhone)
Top News keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis
REAL ESTATE
INDUSTRY
REAL ESTATE INDUSTRY OVERVIEW
TOP KEYWORD RESEARCH
SHARE OF VISITS
REAL ESTATE WEBSITES (MARKET SHARE BY CHANNEL)
TOP 10 REAL ESTATE WEBSITES IN KSA
REAL ESTATE MARKET AUDIENCE
MARKET
VS.
SELECTED
TRENDS
MARKET VS. SOCIAL MEDIA
MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY REAL ESTATE MARKET AUDIENCE
REAL ESTATE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top keywords
APPS
Daily Basis
Top Apps
TOP 10 APPLE STORE APPS
Top Real Estate Apps (Free/Paid)
(iPhone)
TOP 10 APPLE STORE APPS
Daily Basis
Top Real Estate Apps (Free)
(iPad)
FOOD AND DRINK
INDUSTRY
FOOD AND DRINK INDUSTRY OVERVIEW
SHARE OF VISITS
TOP KEYWORD RESEARCH
FOOD AND DRINK WEBSITES (MARKET SHARE BY CHANNEL)
TOP 10 FOOD AND DRINK WEBSITES IN SA
FOOD AND DRINK MARKET AUDIENCE
MARKET VS. SELECTED TRENDS
MARKET VS. SOCIAL MEDIA
MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY FOOD AND DRINK MARKET AUDIENCE
FOOD AND DRINK MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top keywords
Top apps Daily Basis
TOP 10 APPLE STORE APPS
Top Apps
Top Food And Drink keywords
(iPhone)
Top Food And Drink keywords
(iPad)
TOP 10 APPLE STORE APPS
AUTOMOTIVE
INDUSTRY
AUTOMOTIVE INDUSTRY OVERVIEW
SHARE OF VISITS
TOP KEYWORD RESEARCH
AUTOMOTIVE WEBSITES (MARKET SHARE BY CHANNEL)
TOP 10 AUTOMOTIVE WEBSITES IN SA
AUTOMOTIVE MARKET AUDIENCE
MARKET
VS.
SELECTED
TRENDS
MARKET VS. SOCIAL MEDIA
MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY AUTOMOTIVE MARKET AUDIENCE
AUTOMOTIVE MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top keywords
Top apps
Daily Basis
TOP 10 APPLE STORE APPS
Top Apps
Top Automotive Apps (Free/Paid)
(iPhone)
TOP 10 APPLE STORE APPS
Daily Basis
Top Automotive Apps (Free)
(iPad)
SPORTS
INDUSTRY
SPORTS INDUSTRY OVERVIEW
SHARE OF VISITS
TOP KEYWORD RESEARCH
SPORTS WEBSITES (MARKET SHARE BY CHANNEL)
TOP 10 SPORTS WEBSITES IN SA
SPORTS MARKET AUDIENCE
MARKET VS. SELECTED TRENDS
MARKET VS. SOCIAL MEDIA
MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY SPORTS MARKET AUDIENCE
SPORTS MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top Keywords
APPS
Daily Basis
TOP 10 APPLE STORE APPS
Top Apps
Top Sports keywords
(iPhone)
Top Sports keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis
Resource
https://medrara.io/
Hello@medrara.io
UAE: +971561513258
CONTACT US
United Arab Emirates

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Gen Z and Millennial Debit Card Use Survey.pdf
 

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