This document discusses the use of social media platforms like Facebook and Ning by university language programs.
It summarizes statistics from the Chinese program's Facebook group which show it is student-dominated, with posts on language learning, culture, and Chinese program announcements. Students are most active from 8-12 PM and like posts about culture the most.
It also compares use of the German program's Ning site between students who were required to use it for class and those who weren't. It found that requiring use correlated with students voluntarily visiting more frequently.
Finally, it concludes that requiring some social media assignments can motivate additional voluntary use of the language and platforms, which in turn encourages more creative language use,