Slideshow for the Land Use & Planning workshop at the Food Policy Council Gathering, October 10 2009, Des Moines, Iowa

1. j Fresno , CARipe for ChangeFarmers Markets and Farm StandsCommunity and Planning CollaborationsPresenters: Edie Jessup, Central Calif. Regional Obesity Prevention Project (CCROPP) and Sophia Pagoulatos, City of Fresno Planning Dept.CFSC 10/10/09Food Policy Council Day

2. Introduction Context, Collaboration, Co-creation Ripening the Apple

3. Context Who we are… Ripening the Apple

4. Ripening the Apple CA Food System Food system in CA : CA has 36 m. eaters and will have 48 m. by 2030 22,603 food stores (497 farmers markets) 75,000 restaurants 75,000farms, over half of which are 1-49 ac Gross value of ag food production $36.6 billion (2007)-12.8% of the US total Fresno County is the #1 Food Production Co. in CA

5. Ripening the Apple Public Health Trends 35.1% of children overweight in Fresno County; 63.3% Adults, 66.2% Seniors Overweight, obesity and inactivity are estimated to cost CA $28 billion during 2005 Hunger: 35 – 39% of all households in Fresno County are food insecure

6. Ripening the Apple Economic Trends CA farmers are losing money More food is brought in from other states than shipped out Farm bill subsidizes commodity production such as corn and soybeans in midwest Average age of farmers is increasing; few entering profession Loss of agricultural land Who will grow our food?

7. Ripening the Apple Equity trends Low wages Food access Disproportionate food related health problems in low income populations

8. Fresno, Ca: Community View Few fresh Markets, closing of city Grocery Stores in Low Income areas, lack of Grocery Stores in Rural towns-now with 40% unemployment. Fresno County leads in producing healthy, cheap food for the Nation and the World. Our Congressional district is the poorest in the USA. 2005 CFP Community Food Assessment

9. Fresno Food Scene: Strip Malls and Convenience Stores

10. Diverse and Poor Very Rural Living Very Urban Living

11. Community came together:New Partners Community Food Assessment Central Ca. Regional Obesity Prevention Project-Public Health-CSUF-CBOs-9 Counties Public Health Law and Policy invited to present on Zoning and Ordinances Building for Food Policy work Closing the Food Gap-Mark Winne; Roots of Change

12. What we Learned Fresno Ordinances actually prohibited vending produce in residential and unclear in commercial neighborhoods. (No definitions) Few Farmers Markets due to CUP of $6,000. Public Health issues Diverse, low income neighborhoods in Fresno County: Highest Food Insecurity in California (CHIS study)-Highest ‘pockets of poverty’ (Brookings) Highest obesity rates (over 35%) Highest death by diabetes

13. And we learned Fresno City Planning Department had launched ‘Fresno Green’ and SEGA.

14. Land Use Planning Context Ripening the Apple

15. Land use map Ripening the Apple

16. Ripening the Apple Policy influences

17. Ripening the Apple Policy Influences Regional Planning: Blueprint Process Model Conservation Easement Study

18. Ripening the Apple Fresno GREEN Strategy Strategy 16: Promote the public health and environmental benefits of supporting locally grown and organic foods

19. Public Health Shift in focus Chronic, lifestyle related disease Health and the Built Environment Ripening the Apple

20. Collaboration How we’ve worked together Ripening the Apple

21. Ripening the Apple Farmers Market Zoning Change Facilitate Farmers Markets in Fresno Only 4 in Fresno; 12 in Sacramento; 9 in San Diego

22. Community Issues withZoning and Planning and Policy Change TAKES TIME…………

23. Fresh Access Community Alternatives ….while you wait: Flea Markets Supported Farmers Markets School Farm Stands Community Gardens Ripening the Apple

24. Who are Farmers Markets For? Does a Farmers Market have to be a Certified Farmers Market?

25. Story of the Flea Market as EBT Farmers Market Community Food Assessment Policy and Approval for EBT USDA and the State Distinct ‘Farmers Market’, Script, Vendor Agreement 1st in the Nation: Selma, Cherry Auction, Orosi Now Merced and more Following up: Numbers, Promotion, Time

26. Cherry Auction and Selma Flea Markets

27. Market on the Fulton Mall Downtown Fresno: EOC Grant Partners and Permits Market Manager

28. Evolution of a Local Produce Movement: School Farm StandsProduce to where People already are and Produce that is culturally appropriate. School Farm Stands (in Fresno) do not need City Permitting

30. Resources and Nutrition Education:Farm to School – School to Home

31. The New Consumer

32. The New Consumer’s Sister

33. Community SolutionsAccess to Local Produce Farm Stands:a solution to lack of fresh produce in low income neighborhoods Culturally accessible Produceacceptable by different cultural and ethnic groups. School Farm Stands (in Fresno)do not need City Permitting.

34. Co-creation What’s next? Ripening the Apple

35. Ripening the Apple Local Government: Comprehensive Planning DOE Grant to “green” our zoning codes Plan the city’s last expansion: SEGA

36. SEGA Location Ripening the Apple

37. SEGA Land Use Plan Innovative mixed use Neighborhood, community & regional centers Environmental outcomes Urban edge Ripening the Apple

38. Urban Agriculture Ripening the Apple

39. Next Policy work:Urban Ag-Community Gardens as access to fresh produce

40. Ready for Change in Fresh Access Central Ca. Regional Obesity Prevention Project Roots of Change: Statewide policy on Sustainable Food Sheds: San Francisco, LA, Fresno NEXT! Urban-Rural Roundtable The California Endowment: Investing in place changes, for the next 10 years in Central/South Fresno California AGVISION 2030, Ca. Department of Agriculture

41. More next steps Urban-Rural Roundtable Food Policy Council Ripening the Apple

42. Conclusions, Lessons Learned Partnerships are critical Participation from all stakeholders important Public Health a broad frame for consensus Work with planning staff Plan for short term and long term goals Ripening the Apple

43. Ripening the Apple First Eaters/First Farmers

44. Ripening the Apple Sources White papers prepared by Eco Trust for Roots of Change, 2004 UCLA Health Policy Brief, June 2007 APA Policy Guide on Community and Regional Food Planning, May 2007 Fresno Green Strategy, April 2007 CA Center for Public Health Advocacy Website www.ccropp.org USDA Website Fresno Farm Bureau Website Calthorpe & Associates, SEGA graphics

45. Edie Jessup, Central California Regional Obesity Prevention Project (CCROPP) Sophia Pagoulatos www.fresno.gov www.ccropp.org 1625 E. Shaw Ave., Suite 106 Fresno, Ca. 93710 559-228-2145 Funded by