The document discusses plans for a music management app called Arena. It would allow artists to collaborate locally and globally, and help address issues like finding people to be in a band. The creator has a passion for music and sports. Their goals are to serve artists' management needs through the app, give small artists a way to get music licensing from their phones, and change how music is done by eliminating the need to sign with major labels. They plan to advertise on social media, attend small venues, and get experience in the music industry through internships and developing the app.

1. Makhosandile
Music management app

2. Arena
š The main focus is to work in the music industry in the northwest in states like Washington
and California
š Artist management in mostly hip hop and Rnb
š Create an app that allows artists to collaborate with each other locally and globally.

3. Identity
š My passion for music has led me to want to create and app for musicians and not
listeners.
š I grew up liking music and sports and it was always easier to find a team to play with rather
than people willing to be in a band . The app will serve as platform to find people to
collaborate with

4. Skills
š writing skills
š introduction to excel
š data analysis and
š professional interview.

5. Skills
š How to communicate effectively in professional business setting.
š how to mange employees

6. Profession
š I am an easy going but always focused on the task at hand.
š I work well in group setting and also individual setting
š I want create an app that offers the same services as a record deal
š My approach to work is detail oriented

7. Credentials
š What makes us trustworthy is the services we will provide . Our services are self picked by
the musicians
š Services like booking shows, project collaboration are made easy
š Graduating from full Sail will ensure the skills and knowledge to work in the music business
work.

8. Promise
š The promise is to serve artists with their needs when it comes to management. The app will
offer different services based. on different prices
š Small time artists are given a platform whereby they are able to get their music licensing
from just their phones or smart devices
š The app will also be a networking Cite for musicians and venues for show bookings

9. Positioning
š When we look at music apps that are popular they are mainly for streaming
š The app will reach a market that has not been explored .
š Music discovery platforms like SoundCloud cannot offer any licensing for your music
š The future of music is going be in the digital ways and more ways to access music .

10. Audience
š Our audience is going to be
š Producers and all artists
š We serve as the middle man for small time artists

11. Networking & marketing
š We would advertise on instagram and other social media platforms
š Also by attending small time venues will help get the word out on the app
š Since the app would come on a device it just be like another social media account

12. Competitors
š Record labels
š Music Publishers
š Artists management agencies
š Music promoters
š Full Sail graduate in my field

13. Professional development
š Get an internship working in music marketing agency
š Start developing The app
š Gather more data and knowledge about the music industry
š Get a team of people that are into music and creating new apps
š This will be a slow 5 year plan .

14. Goals
š Goals have this app be the place to go for all your music needs
š The goal is to change the culture of how music is done , we eliminate the need to sign to
a major record label
š Is to start creating the app .
š Find out more common problems musicians face and cater to those problems
š Get my profile to at least 12 connections with in this week

15. Cited sources
š McDonald, H. (n.d.). Many Musicians Face These Common Issues in the Industry. Retrieved from
https://www.thebalancecareers.com/common-music-industry-problems-2460792Music
š Business Bachelor's Degree. (n.d.). Retrieved from https://www.fullsail.edu/degrees/music-business-
bachelor