The document discusses the importance of culture for companies and how culture should evolve along with changes in work, people, and technology. It provides examples of how Atlassian fosters cultures of innovation, happiness, transparency, autonomy, and growth through practices like giving employees time for ideas, measuring and improving happiness, using chat and transparency platforms, keeping team sizes small, and hiring for cultural fit. The overall message is that culture is more important than any single product and must be continuously improved to match a changing world.

1. IT’S THE
Culture, BUTNOTAS YOU KNOW IT
@svenpet

2. WHATIS
Culture?
values
norms
language
visions
beliefs
habits

3. SO, WHATIS CULTURE?

4. STARTUP

5. A GREATIDEA

6. WORK HARD

7. ATTRACTPASSIONATE PEOPLE

8. PRODUCTGROWS

9. $
cash out

10. no need
FOSTERING CULTURE ?

11. TALK ABOUTFOSTERING
Culture

12. DESTRUCTIVE
CultureEXAMPLES

13. we have heard of them
(and felt sorry)

14. WHY ARE COMPANIES DOING THAT?

15. FREDERICK WINSLOW TAYLOR
IT’S HIS FAULT!

16. efficient workers
thinking managers

17. TIMES HAVE CHANGED!

18. WORK HAS CHANGED!

19. PEOPLE HAVE CHANGED!

20. COMPANIES…CHANGE SLOWLY

21. NOWPAST

22. NOWPAST
PURPOSEPENSION
WHENEVER
WHEREVER
WHATEVER
9-5
OFFICE
WHOLE CAREER

23. Sven PetersAtlassian Ambassador
@svenpet
svenpet.com

25. Atlassian co-founder

26. INNOVATION
CultureOF
1

27. INNOVATE ?HOW TO MOTIVATE PEOPLETO

28. GIVETHEM TIMETO TRY
THEIR OWN IDEAS
every quarter

29. SHIP ITDAY
BRAINSTORM SHOW & WINHACK 24 HOURS
the whole company

30. INNOVATION WEEK
ONE WEEK EVERY6 WEEKSIDEAS FOR THE PRODUCT
each team individually

31. INNOVATION TEAM
ONETEAM TRYING IDEAS

32. INNOVATION TEAM
ONETEAM TRYING IDEAS
didn’t feel responsible for innovations
THE REST

33. INNOVATION HAPPEN ATANYTIME

34. INNOVATION HAPPEN
GIVE ITA POSSIBILITYTO GROW

35. HAPPINESS
CultureOF
2

36. INNOVATION
MOTIVATION

37. ITCAN BE HARD
TO SEETHE BIGGER PICTURE

38. MOTIVATION WORK FOR A REASONIS TO
make the world a better place

39. MOTIVATION CODE FOR A REASONIS TO
make the world a better place

40. CODE TO MAKE A DIFF
FOOD BANK WEB PAGE

41. Atlassian Developer

42. What about
the rest?

43. MAKEADIFF.ORG

44. WORKING
REASON
MAKES US
HAPPIER
FOR A

45. FUN ! Friday event
Team building
Family & Friends day

46. HOW HAPPYARE YOU?

47. AND YOUR TEAM?

48. SUCKS & SLOW

49. LEARN

50. MEASURE

51. ADAPT
after our company party

52. ADAPT 91% HAPPY!
TALKED TO UNHAPPYPOEPLE
94% HAPPY!

53. GROWTH
CultureFOR
3

54. 12

55. 12 natural team size

56. 150

57. 150 Dunbar’s number

58. 150maintain stable social relationship

59. 150+anonymous work places

60. 800+Atlassian’s

61. SILO PROBLEM

62. SILO PROBLEM
FINANCE DEVELOPER

63. BRING PEOPLE TOGETHER
FINANCE DEVELOPER

64. HUBSPOTFACEWALL

67. Introduce yourself

68. some personal stuff

69. start conversations

70. TRANSPARENCY
WINS FAILS NEWS QUESTIONS

71. WIN!

72. FAIL!

73. NEW PROGRAM

74. GREAT QUESTION!

75. TRANSPARENCYENEMIES

76. Chat
CONNECTING THETEAM

77. Chat
z z z
NOBODYMISSES A DISCUSSION

78. Chat
CONNECTS THE WHOLE ORGANIZATION

79. TRANSPARENCY
BRING PEOPLE TOGETHER

80. REMOTE OFFICE
TRANSPARENCY

81. PACIFICSTANDARD TIME CENTRALEUROPEAN TIME
TRANSPARENCY

82. CFO CODER
TRANSPARENCY

83. SPREADS THE CULTURE
TRANSPARENCY

84. THE DARK SIDEOF TRANSPARENCY

85. INFORMATION OVERLOAD

86. NEVER ENDING DISCUSSIONS

87. MEETING DOESN’TSEEM TO BE NECESSARY
IN PERSON
nothing beats meeting in person

88. GROWTEAM
Culture

89. 12

90. 6-8

91. 6-8
programming team size

92. 6-8 6-8 6-8
ONE PRODUCT

93. 6-8 6-8 6-8
uses tool X
don’t use a tool

94. 6-8 6-8 6-8
meet when necessary
daily meetings

95. 6-8 6-8 6-8
AUTONOMY
for the team

96. 6-8 6-8 6-8
SPEED
need some support!

97. fast discussion

98. 6-8 6-8 6-8
TRUST
can change stuff if needed
-> no ownership!

99. 6-8 6-8 6-8
=SCALE

100. CultureWITH THE SIZE OF THE
COMPANY
GROWS

101. Culture
MAKE SURE NEW PEOPLE
FITINTO YOUR
if you care!

102. BE PICKY!
inspect candidates carefully

103. Programming
Experience
Passion
Beer test
NO HIRE

104. Programming
Experience
Passion
Beer test
HIRE!

105. BROGRAMMERTHE
EFFECT

106. Culture
HIRE FOR A DIVERSE
please more women in technology

107. Culture
STRONG
hard to get in

108. HAVING A
BUDDY

109. BEER
BIKE
new Atlassian
BEER!

110. Culturehappiness
trust
respect
continuous improvinginnovate
autonomy

111. WHAT’S IMPORTANTFOR YOUR
Culture?

112. PRODUCTS COME & GO

113. PRODUCTS COME & GO
Culture STAYS

114. THANKS
svenpet.com/talks
@svenpet

115. PICTURES
http://www.flickr.com/photos/38190880@N06/5736623377
http://www.flickr.com/photos/11248435@N04/7502913456/
http://www.flickr.com/photos/73491156@N00/2739212947/
http://www.flickr.com/photos/60821278@N07/6291929645
http://www.flickr.com/photos/43322231@N07/4565750318/
http://www.flickr.com/photos/33227787@N05/12827891104
http://www.flickr.com/photos/85966598@N00/265719387
http://www.flickr.com/photos/23566085@N00/8396406730/
http://www.flickr.com/photos/20654194@N07/5130851019
http://www.flickr.com/photos/54289096@N00/204269498/