Web, digital content management, Site Search optimization, Content authoring, editing, publishing, Internet and Intranet Global Employee Communications, Public Affairs, Marketing, Human Resource, Customer Services

1. James B. Motomal
973-647-0025 jmotomal@yahoo.com
Experienced Search/Content Analyst skilled in content management and search within:
Marketing, Public Affairs, Customer Service, Human Resources, and e-Commerce properties.
Verizon Wireless: (Peoplesource) Content & Search Analyst Aug 2015 – Dec 2015.
(Adobe CQ5, IBM Search, Velocity, Documentum, Agile, SharePoint, CMS, WCM, HTML, MS-Office)
For National Customer Service and Sales reps: Enhance overall intranet search experience on a
wide range of subject matters: troubleshooting, promotions, procedures housed in various content
sources: databases, websites, repositories and applications by:
• Implementing improvements on user interface, content sources/pages, & search results.
• Collaborating with users, content owners, authors, editors and I.T. to curate & present content
results effectively, using reporting metrics to study patterns, trends, and usefulness of features.
• Proposing best practices, strategies and products to promote best-in-class search experience.
• Reporting all issues, bugs, enhancements to I.T. and perform testing and acceptance.
• Documenting new processes, workflows, and product functionality for reference.
• Analyzing, adding and tracking digital content to apply metadata, tags, synonyms to enable
search findablity.
Citicorp: (Axelon) Content & Search Analyst: Sep 2014 – Aug 2015.
(Attivio Search, Agile, SharePoint, CMS, HTML, Adobe Analytics, Dreamweaver, Photoshop)
• Project-lead the implementation and migration of enterprise site search engines from MS-FAST
search to Attivio: on global multi-language intranet and internet sites.
• Meet with global stakeholders, gather/write business requirements for new search experience to
coincide with CMS migration strategies.
• Perform design, functionality; create promotion pages, QA/Testing on new search experience.
• Create governance model, processes, and workflow documentation.
• Lead implementation of Attivio’s Business Center product to avail business users the ability to
improve search content rankings and relevance.
ADP: (Insight Global) Global Web Analyst: Apr 2013 – Sept 2014.
(IBM WebSphere WCM, CMS, HTML, Photoshop, SharePoint, Coremetrics)
• Analyze, Convert, Translate and Publish digital content of Human Resource international and
Employee Communication portal websites.
• Create/Migrate global employee intranet sites using IBM WebSphere Portal Web Content
Manager. Test all major functionality of the CMS tool to ensure proper usage. Manage content
translation of local country language from American English. Perform testing and quality
assurance of translated site.
Oticon: (Creative Group) B2B Web Publisher: Dec 2012 – Jan 2013.
(Sitecore CMS, HTML, Dreamweaver)
• Gather all digital media from marketing stakeholders, ad agencies, graphic designers and
videographers. Build/Publish B2B web pages in support of major product launch and promotion
using Sitecore CMS.
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2. A.S.M.E.: (Forum Group) Web Content Analyst: July 2012 – Sept 2012.
(Kentico CMS, Dreamweaver, Photoshop, HTML)
• CMS Upgrade/Migration of all content ranging from copy, links, images, videos, and podcasts.
Perform all migration from multiple CMS platform and correct errors, missing links, images and
upload additional content.
Maidenform: Ecommerce Content Manager: May 2011 – July 2011. (Websphere, Alfresco,
Scene7, SOLR, Photoshop, Dreamweaver, CMS, Coremetrics)
• Managed day-to-day content management and publishing: asset gathering and uploading,
image retouching, page building, maintenance, QA and testing according to brand guides.
Report on page views, search terms, and generate actionable items for the site. Improve copy,
SEO tags, look/feel and efficiency of the site. Report all defects and manage to resolution.
Red Cross: Digital Content Manager: Oct 2009 – Mar 2011.
(MS-Exchange, Office, Frontpage, Dreamweaver, and Photoshop)
• Created photo and digital media to enhance site user experience centered on events, outings,
fundraising, meetings, and disasters.
Advanstar Communications: Digital Content Coordinator: Oct 2008 – Oct 2009.
(Site Search, Coremetrics, CMS, Social Media, Blogging, Video, and Podcast)
• Implemented a comprehensive branded search engine to handle six websites managed entire
process of keyword tagging, SEO & SEM process. Improved number of page views by average
of 30%. Implemented the branding practice of social media and community to magazine/online
audience using video (YouTube), (LinkedIn, Facebook, Twitter), blog (Word press), and photos
(Flickr) and improved metrics to site pages by 20%.
Verizon: Internet Marketing Manager - Web Content Manager: Mar 1998 – Mar 2008.
• Verizon.com Implemented and managed two corporate-wide branded intranet web
site and email newsletter consisting of company news, stories, images, features, and
announcements using rich media components: web casts, photo, video.
• Verizonwireless.com Implemented Search Engine for e-commerce website using: Adobe
Search, Promote & Publish. Led projects to create and rapidly deploy time-sensitive product
launches, promotions, splash pages, contests, and content; collaborating with stakeholders:
advertising, product marketing, creative agencies, legal and I.T.
Education: Thomas Edison College: Communications
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