Lower Than Atlantis is a British rock-punk band signed to Island Records, which is owned by Universal Music Group. Their most recent album, Changing Tune, was released in October 2012 and reached #25 on the UK Album Charts. To promote the album, Lower Than Atlantis released the single "Love Someone Else" and performed on Radio 1. They are active on social media and their music is available on various digital platforms as well as vinyl records sold in their online store and local shops.

1. Lower Than Atlantis
British Rock-Punk

2. Record Label
• They are signed to Island Records. Who are
owned by Universal Music Group.

3. Integration
• Universal is horizontally integrated a lot as
they do lots of work and own film label.

4. Changing Tune Record Sales
• Lower Than Atlantis’ most recent album
‘Changing Tune’ was released on 1st October
2012 and reached #25 in the UK Official
Album Charts.

5. Promotion
• Lower Than Atlantis’s first single from the
album was ‘Love Someone Else’ and was
premiered on Zane Lowe’s evening show
on Radio 1 on 16th July 2012.
• Lower Than Atlantis also released a song
not part of the album but a Christmas
special. It was titled ‘Merry Christmas
(Wherever you are)’ and after it was
premiered on Zane Lowe’s show a hash
tag of ♯LTAforchristmasnumber1 trended
in the UK, the song also featured of Made
In Chelsea’s Christmas special episode.
• Lower Than Atlantis also performed for
Radio 1’s Live Lounge as part of Radio 1
Rocks.

6. Social Media
• The band are quite active on Social Media, Mike
Duce the vocalist of the band has 12K followers
on Instagram and 29K followers on Twitter. The
band and the rest of the band members have
Facebook, Twitter and Instagram accounts. The
band page are regularly updating their fans about
tours, merchandise and new songs etc. The band
were recently announced to play at Reading and
Leeds festival for the 3rd year in a row after
previously playing main stage in 2013.

7. Music Availability
• Lower Than Atlantis’ music is available on
iTunes, Amazon, Play and HMV. They are also
on streaming services such as Spotify. Lower
Than Atlantis also make vinyl records and sell
them through their own store, but also
through local record shops such as Banquet
Records in Kingston. They played an acoustic
in store set at the shop following the release
of Changing Tune.