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The Dementia Project:
Innovation Driven by Social Challenges
- As an example of capstone projects -
http://www.facebook.com/makoto.okada
okadamkt@jp.fujitsu.com
2017.3.9 @ Chuo University.
Fujitsu-JAIMS Foundation: Global Leaders for Innovation and Knowledge Program (GLIK)
GLIK2017S MF-504 Capstone Project (March 9th)
Dementia Friendly Japan Initiative /
Co-Creative Social Ecosystem Project, R&D
Planning Office, Fujitsu Laboratories Ltd.
Makoto Okada
Challenges of this course:
Each participant will work on a project in which
s/he formulate a plan for innovation to create
new value for the community to which they
belong such as a company, an institute, a NPO, a
local community, or a country, utilizing the
knowledge s/he acquired through the program.
The project could be based on what you have
been working on, but it has to be your own
project.
1.Defining the Issue
2.The Image of Innovation
3.Direction of the Project
4.Action Plan
Makoto Okada
Project Director in charge of Co-
Creative Social Ecosystem Project
in the R&D Planning Office, Fujitsu
Laboratories, Ltd.
Researcher in the Research Center
for Practical Wisdom, Fujitsu
Research Institute.
Visiting Research Fellow in the
Center for Global Communications,
International University of Japan,
Senior Researcher, Keio Research
Institute at SFC
Board of directors at Dementia
Friendly Japan Initiative
Advisory board of Dementia
Friendship Club.
Introduction
A neat thing
that I would like to share with
you at first...
“Hint for your field research”
Recognizing your internal findings
Amazement Question
InspirationEmpathy
Aha!
Wow!
Why?
(Desires to know more about)
Could possibly…
Might actually…
Right on!
I understand how you feel.
!?
★❤
Outline
Background
Finding seeds (1st step)
Concept prototyping (2nd step)
Developing relations (3rd step)
Connecting dots (4th step)
Utilizing connections (5th step)
Background
- Dementia as a social Issue -
1. Presently, how many elderly
people with dementia in Japan?
2. By 2025, how many elderly
people with dementia will be in
Japan?
4.62 million
7.00 million
The future is fast approaching.
http://www.who.int/kobe_centre/ageing/en/
http://www.who.int/mental_health/publications/dementia_report_2012/en/
WHO Global Forum on Innovations for
Ageing Populations
 Dementia is a social issue that
has an enormous impact on
Japanese society.
 The challenges surrounding
dementia are particularly
evident in three key areas: the
aging society, local community
and healthcare system.
Building dementia-friendly communities
http://www.alzheimers.org.uk/site/scripts/download_info.php?fileID=1916
(From “Building dementia-friendly communities: A priority for everyone” UK Alzheimer’s Society )
Economical Situation
Population
CSI:Collaborative Shared Issue
gap
1. What is the most important figure in your
capstone project?
2. What is the most important gap in your
capstone project?
Amazement Question
InspirationEmpathy
Aha!
Wow!
Why?
(Desires to know more about)
Could possibly…
Might actually…
Right on!
I understand how you feel.
!?
★❤
Short Practice
First step:
Finding seeds of insights
“Jump in”
“Jump In”
“Do not hesitate to jump into a new
learning environment.”
http://www.amazon.com/dp/1312408855/
From “Learning Patterns:
A Pattern Language for
Creative Learning (Pattern
Language 3.0 Catalogue) ”
Takashi Iba and Iba
Laboratory, Keio univ.
Creating hypothesis:
“Own Role”
“A mutually-supportive large family”
Downloading episodes
compound
multifaceted
eyes
Voice of Person with Dementia
Even though I have dementia, the many things I
can no longer do are also accompanied by many
things I can do.
Having dementia has led to more inconveniences,
but this does not necessarily mean I am unhappy.
Even though I have dementia, I have introduced
ways to be creative in my lifestyle without giving
in to despair and continue living with hope.
Even though I have dementia, I have not given up
on living.
“Consequential Encounter”
 “Voice of Experience”
 “Can-Do List”
Learning Patterns: A Pattern Language
for Creative Learning
http://www.amazon.co.jp/dp/1312408855/
1. Where will you go for your capstone
project, whom will you meet, and how will
you find him/her?
2. How will you create your own team for
your capstone project?
Short Practice
Amazement Question
InspirationEmpathy
Aha!
Wow!
Why?
(Desires to know more about)
Could possibly…
Might actually…
Right on!
I understand how you feel.
!?
★❤
Second step:
Concept prototyping
- Across Sectors -
“Community of Learning”
“Two heads or more are likely better
than one”
http://www.amazon.com/dp/1312408855/
From “Learning Patterns:
A Pattern Language for
Creative Learning (Pattern
Language 3.0 Catalogue) ”
Takashi Iba and Iba
Laboratory, Keio univ.
Stakeholders mapping
Rough estimation
of structure
Business
Sector
Public Sector
Social Sector
Source: KDI/Glocom Takahiko Nomura “Future Center” presented at GLOGOM 2011.10.07
Propositional
Question
Setting a boundary Object
“Vision”
“Services”
Drawing Future on Dementia Issues
“Products”
The 5% Margin
Travel probably makes up less than 5% of
our lives, yet that 5% uplifts and enlivens
the remaining 95% of our lives! It is
important that 5% of our everyday lives is
uplifting and bright.
New forms of business
Hotels are also in the banquet
and party business, which has
led to the emergence of a new
business: establishing ties and
relationships among people.
New forms of work
Rather than treating people
with dementia as simply
service recipients, treat them
as potential service providers
as well.
Deep dialogue for new vision
Visualizing prototype ideas
Drawing new services to be central
character with dementia
Driving
Shopping
New role
Future: Inspiring Social Innovation
- across sectors, across borders -
http://www.britishcouncil.jp/en/programmes/society/futures
Future: Inspiring Social Innovation
- across sectors, across borders –
https://vimeo.com/52979128
1st Futures Session on 9th July 2012
【Social Innovation x Successful Aging】
In case of Project Shakti
Kirti P. Mishra:International University GlocomWorkshop 2010.12.2
1. What kind of questions are suitable for
your capstone project to attract people in
another sectors?
2. How do you share the issues with people?
Short Practice
Amazement Question
InspirationEmpathy
Aha!
Wow!
Why?
(Desires to know more about)
Could possibly…
Might actually…
Right on!
I understand how you feel.
!?
★❤
Third step:
Developing and enlarging
relations
(1) Passive
experience
(2) Abductive
questions
(4) Concepts
(5) Prototype
(6) Business
Models
Ladder Actions
Layer of practice
(3) Abductive
Validation
(7) Services
process (operations,
rules, and teams)
Layer of concept
a. Create
questions
b. hypothetical
reasoning
c. Conceptual
design
d. Proto-
typing
e. Business
model
design
f. Services
design
Crating
new/next
question
Future: Inspiring Social Innovation
- across sectors, across borders –
https://vimeo.com/76936405
UK Social Innovation Journey
December 2012
Volans executive chairman
John Elkington
Collaboration across sectors
With relatively new technology such as big data,
and with the rise of sustainability agenda, a
coming together of various sectors, businesses
and activists have started
System Change
A single business, industry sector, specialized
supply chain cannot solve this by themselves
Social Engineering
For various businesses and sectors to work
together, social innovation and social engineering
becomes necessary, and in a way, this is part of
the challenge
Across Sectors, Across Borders
Social engineering (1)
Design Council, UK
Shift, UK
Alzheimer’s Society, UK
Ministry of Health, Welfare and Sport, NL
Keio Univ., JP
The concept “people with dementia too” connects
6,500km in 2016
http://runtomo.jimdo.com/
Social engineering (2)
Start
Goal
Social engineering (3)
Dementia Friendly Japan Summit 2014 -
http://www.dementia-friendly-japan.jp/
Impact
Vicki Sellick, Senior Programme Manager, Nesta
Impact creation: System change
Product +
service
innovation
Market
innovation
Political
innovation
Cultural
innovation
Vicki Sellick, Senior Programme Manager, Nesta
Behavior change
Behavioral change is the target of true innovation
1. What kind of marketing process do you
use for your capstone project?
2. What meaning does it create in the
marketing process for your team
members?
Short Practice
Amazement Question
InspirationEmpathy
Aha!
Wow!
Why?
(Desires to know more about)
Could possibly…
Might actually…
Right on!
I understand how you feel.
!?
★❤
4th step:
Connecting dots
Fujinomiya Project
Bridging Communities: sharing our memories
HistoryPin
(UK)
Run-
tommorow
Open Personal
Data× ×
https://vimeo.com/110885509
Bridging Communities :
Sharing Our Memories
- Fujinomiya Project -
Creaters x Dementia
Creating opportunities
and new relationships
http://runtomorrow.jp/
https://youtu.be/hB-WCme25Ag
https://youtu.be/yf8by70YlxQ
RUN TOMORROW
- LIVING WITH DEMENTIA -
Linked relations to generate recursive projects
Dementia
Project
Social Innovation
Study group
Futures
Business/NPO
Study in UK
Open data
Study group
Hystorypin
Japan
Fujinomiya
project Historypin
In Chiba pref.
Study for aged
society in UK
Hystorypin for
Local govt.
National-
funded project
Dementia Friendly Japan Initiative
(Living Well with Dementia)
A
D
R
A
D
R
A
D
R
A
D
R
A
D
R
A
D
R
A
D
R
Glocom
DFCBC/Kao/
Benesse DFC/Glocom
BC/Kao
Glocom
Glocom
BC
Glocom
BC/DFC
BC
BC
BC
Fujinomiya
city
Nagoya city
Chiba city
Ministry of
Health Labor
and Welfare
Glocom/DFC
Glocom
Glocom
BC/Kao/
Benesse
Dementia
Initiative
Open social
Relations
Open Data
Relations
Activity
Development
Relationship
result
design
Activity
Development
Relationship
Innovative
Mediation
A
D
R
A
D
R
A
D
R
Innovative
Mediation
Series of ADR
Relation Channel Development Process
Effect of ADR series
Increasing multi-layered relationship
Early
Adopters
Innovators
Early
Majority
Late
Majority
Start
Goal
Connecting innovators
51
Connecting Dots, filtering innovators
Creating opportunities
1. Are there any unused new relations next
to your capstone project?
2. What kind of chemical reactions do you
expect from the new relations? What is
your position in the relations?
Short Practice
Amazement Question
InspirationEmpathy
Aha!
Wow!
Why?
(Desires to know more about)
Could possibly…
Might actually…
Right on!
I understand how you feel.
!?
★❤
5th step:
Utilizing connections
32th International Conference of
Alzheimer’s Disease International
Kyoto 2017.04.26 – 04.29
“Dementia Action Alliance”
with local communities members
“Run Tomorrow”
a long distance relay with people
living with dementia
“WHILL”
an intelligent personal
electric vehicle
Implementing them in the cities
(Kawasaki, Shibuya, etc…)
A pattern language for living well
with Dementia
Pattern Language is an idea proposed by architect
Christopher Alexander for scribing out people's
knowledge.
http://journey.sfc.keio.ac.jp/
June – October, 2014
This project is the result of
collaborative work between Keio
universities and the Dementia Friendly
Japan Initiative.
The challenges of this book is to
spread and share the positive and
practical wisdom of the people who
live with dementia.
T. Iba: PURPLSOC2015 - KEYNOTE
The first Pattern Language for Welfare Issue
Everyone can apply the ideas
if they like.
Focusing on the practical
knowledge about how to live well
in the daily life, not on medical
or techniques of caregiving,
The words
enable us to talk
with others!
Can-Do List
- Don’t get too depressed by the things
you can’t do. -
Special Day
- A day when you can be someone
different from your usual self. -
“Favorite Place”
A place outside the home, which your family
also knows about.
“Mix-Up Event”
Dementia-or-not, come enjoy with us!
Idea Generation with Pattern Languages
Utilizing connections
Creating boundary Objects
with ADR process
Creating tools and
strengthen eco-system
http://www.city.kawasaki.jp/templates/press/250/0000076206.html
Japan-Netherlands
International Exchange Project
personas
Unfold project
Utilizing connections
Creating boundary Objects
with ADR process
Summary
Outline
Introduction
Background
Finding seeds (1st step)
Concept prototyping (2nd step)
Developing relations (3rd step)
Connecting dots (4th step)
Utilizing connections (5th step)
“Jump In”
“Do not hesitate to jump into a new
learning environment.”
http://www.amazon.com/dp/1312408855/
From “Learning Patterns:
A Pattern Language for
Creative Learning (Pattern
Language 3.0 Catalogue) ”
Takashi Iba and Iba
Laboratory, Keio univ.
Activity
Development
Relationship
result
design
Activity
Development
Relationship
Innovative
Mediation
A
D
R
A
D
R
A
D
R
Innovative
Mediation
Series of ADR
Relation Channel Development Process
Strengthen eco-system
Increasing multi-layered relationship
Dementia
Friendly
Japan
Initiative

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