L2012 spectator experience-traveline 2011-v0a

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The document discusses London's plans for the digital and on-site spectator experience for the 2012 Olympics. It outlines several initiatives including (1) an "Ahead of the Games" digital information hub providing travel information across all modes, (2) social media engagement, (3) ongoing updates to the Games Travel Pages website, and (4) a Spectator Journey Planner for route planning. It also discusses travel demand management strategies and on-the-ground wayfinding, signing, and volunteer efforts to assist spectators in navigating to Olympic venues.

Travel Business

London 2012 The Spectator Experience Traveline Conference - 2011

Digital Experience - ‘Ahead Of the Games’ What is It? ,[object Object]

Providing travel information and/or directing users to other sites

all usersWhy are we Doing it? ,[object Object]

make it easy for people to access information

Facilitate a behavioural change,[object Object]

Digital Experience - Games Travel Pages What are the Games Travel Pages? ,[object Object],Where are we at the moment? ,[object Object]

Circa 750,000 visitsWhere are we aiming to get to? ,[object Object]

Games time website launch - May 2012www.london2012.com/travel

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L2012 spectator experience-traveline 2011-v0a

1. London 2012 The Spectator Experience Traveline Conference - 2011

2. The overriding spectator experience…

4. Providing travel information and/or directing users to other sites

5. all modes

7. make it easy for people to access information

10.

11. Background Demand Late 2011

12. Games time website launch - May 2012www.london2012.com/travel

13.

14. Plan to venues only

15. Accessible planning

16.

17. Phased updates thereafter (e.g. park-and-ride, cycle mapping)

18. Data extension (live sites, data/schedules)

19. Mobile SJP

20. Games time integration – real-time spectator information www.london2012.com/journey

21. Travel Demand Management (TDM)What are we trying to achieve?Victoria to Olympic Park - Unconstrained Route

22. Travel Demand Management (TDM)What are we trying to achieve?Victoria to Olympic Park - Preferred Route

23. ‘On the Ground’ Experience – Wayfinding and Signing

24. ‘On the Ground’ Experience – VolunteersLOCOG Volunteers/ London Ambassadors/ Transport Operator staff

25.

26. PIS – Passenger Information System (automated – pre-planned only as this is recorded in advance of the Games)

27. CIS – Customer Information System – in-station message boards

28. Manual On-board train announcements

29. Manual in-station announcements

30. In-Car schematics

31.

L2012 spectator experience-traveline 2011-v0a

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