Managing European, Brazilian and African Portuguese Translations
As the sixth most spoken language in the world and with 260 million potential buyers, it is only natural that Portuguese peaks your company’s interest. But succeeding in the Portuguese-speaking market requires a solid understanding of its history, geopolitical developments and the evolution of popular culture. More important, it requires acknowledgement that there are more than one Portuguese variant, both spoken and written. This article brings an interesting perspective on how subtle changes to your localization strategy can positively influence your message to Portuguese-speaking audiences all around the world.