Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Relevance Imperative

7,876 views

Published on

Published in: Marketing
  • Its incredible :)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Mr Mrs I, the undersigned below NEJI DRIDI, the honor of the letter submitted request your high benevolence kindly consider the possibility of a business relationship with your esteemed company in the Tunisian market and in the hope of be your supplier in Tunisia. Indeed, I am a young man of Tunisian case holds a import-export trading company under the name ETS DINA. So I want to know the link to send me catalogs, price lists, warranty and if you can send me also make samples for marketing by Tunisia. In the hope of a favorable response, please accept, Mr. Mrs. express my best Consideration. NEJI DRIDI
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

The Relevance Imperative

  1. 1. THE RELEVANCE IMPERATIVE
  2. 2. Great Progress Brings Great Expectations
  3. 3. Today’s Reality
  4. 4. Target Customer
  5. 5. (Massive) Missed Opportunity
  6. 6. 95%LEAVE WITHOUT CONVERTING
  7. 7. 20%OPEN EMAIL 95%LEAVE WITHOUT CONVERTING
  8. 8. 1% Success Rate
  9. 9. The Crux of the Problem: Relevance at Scale
  10. 10. “The Times They Are a Changin” Bob Dylan
  11. 11. FIVE TRENDS Five Trends Putting Wind in Our Sails
  12. 12. TREND ONE Relevance in Mobile Becomes Reality
  13. 13. 50% of unique visiting members are mobile visitors
  14. 14. TREND TWO Brands Leverage Data to be Relevant With Better Content and Experiences
  15. 15. “Hello, Mr. Glass. We recognize you by your phone number. Are you calling about your flight tomorrow?”
  16. 16. TREND THREE Technology is Unlocking a Vast Nurturing Opportunity
  17. 17. Target Customer Relevance Marketing
  18. 18. TREND FOUR We’re Getting Better at Predicting Success
  19. 19. TREND FIVE The Fusion of Advertising & Marketing Technology
  20. 20. Personalization Scale Marketing Automation Ad Technology Relevance Marketing
  21. 21. THE RELEVANCE IMPERATIVE
  22. 22. Our Audience
  23. 23. STAY INFORMEDSTAY CONNECTED GET HIRED + + = Over 364 million members in over 200 countries and territories.
  24. 24. Publishing Platform
  25. 25. 1M Posts 10K Posts/day Publishing Platform
  26. 26. Be The Most Effective Platform For Marketers to Engage With Professionals
  27. 27. Be Relevant Early
  28. 28. Be Relevant On and Off Desktop
  29. 29. Be Relevant to Known and Anonymous Audiences, Wherever They Travel Online
  30. 30. WEEK 1 MESSAGE WEEK 2 MESSAGE WEEK 3 MESSAGE
  31. 31. Measure Your Relevance
  32. 32. THE RELEVANCE IMPERATIVE RELATIONSHIPS + RESULTS
  33. 33. Target Customer Relevance Marketing

×