Nitin Chordia is a retail consultant based in Chennai, India with 13 years of experience in retail in India and other countries. He has a master's degree in retail management from the University of Surrey. He has helped many companies establish retail businesses in India through tasks like market research, business planning, and category management. However, in his view the Indian gourmet retail market currently underserves consumers due to a lack of differentiation, education, and availability of brands. Both retailers and importers focus more on their own needs than consumers. Global brands have also not treated India as a priority market. He believes 2014 will be a breakthrough year where retailers, brands, and consumers will all benefit from improvements and new developments
Case study on Visual Merchandising in Reliance Retail- By Raghav KulkarniRaghav kulkarni
The following Case study sheds Light on how Reliance Retail uses concept of Visual Merchandising and how it influences and Impacts the customer Buying Pattern and Problems associated with it.
Retail is the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit. Retailers satisfy demand identified through a supply chain.
Retailing in India is one of the pillars of its economy and accounts for about 10 percent of its GDP
Retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser.
It accounts for over 10 per cent of the country's Gross Domestic Product (GDP) and around 8 per cent of the employment. India is the world's fifth-largest global destination in the retail space.
Shopper's Stop - Case Study Cracked (Marks 8/10)Tushar G
Hello Students,
Pls make corrections as this was not my final PPT and also add Net Generation Para of the case study which is not in Ppt.
Kindly leave a comment if you download.
Best Luck!!
Rgds,
Tushar
Final dissertation paper vishal paul 20152032_ibm 2015Vishal Paul
The retail industry in India has begun to evolve at a very large scale which has led to transform other large economies. With the introduction of liberalization of consumer goods in India in the 1980’s, the retail industry has started to grow through the 90’s and has impacted the Indian society as well as the minds of the Indian consumers affecting their consumer behaviour pattern.
The main concept of retail which is basically the communication or interaction between the consumers and the shopkeepers, has evolved through the past years. Starting from the traditional retail shops and local vendors to multi-national brand outlets, like the big MNCs - Big Bazar, Shoppers Stop, Life Style etc. and other departmental stores.
The main objective is to see the various parameters or factors that have influence a particular buyer’s or consumers reason to visit a particular retail shop which in return has led to the shop’s turnover (in terms of sales and profits) which ultimately leads to overall success.
So, my research will include why these departmental stores or retail stores are emerging to be every consumer’s priority lists especially the middle-class family, amongst the shopping spree in Kolkata, as the consumers seem to gain immense pleasure of convenience and exposure, everything under one roof, in their hustle bustle life. Also, to assess the consumer behaviour pattern of those consumers - why they tend to choose between a branded retail shop and a local retailed shop. Also, to see the differences between a loyal customer and a new customer. Lastly, to see how the generation gaps plays a huge role in shaping one’s buying pattern – whether the new generation tend to shop from the old local retail stores which their parents or family tradition has been following or they tend to opt for the new branded retail outlets for their own consumption.
Also it has been seen that some of the customers have a perception that these new branded shiny retail stores are very much expensive and only high income group of people can afford those, but the actual scenario is not quite true. Shops like Big Bazar and Shoppers Stop as well as West Side – their main aim is to target the middle-class families of the society and these stores are genuinely making constant effort in making those confused consumers to visit those stores at least once during the sale period or the discount offers.
Case study on Visual Merchandising in Reliance Retail- By Raghav KulkarniRaghav kulkarni
The following Case study sheds Light on how Reliance Retail uses concept of Visual Merchandising and how it influences and Impacts the customer Buying Pattern and Problems associated with it.
Retail is the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit. Retailers satisfy demand identified through a supply chain.
Retailing in India is one of the pillars of its economy and accounts for about 10 percent of its GDP
Retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser.
It accounts for over 10 per cent of the country's Gross Domestic Product (GDP) and around 8 per cent of the employment. India is the world's fifth-largest global destination in the retail space.
Shopper's Stop - Case Study Cracked (Marks 8/10)Tushar G
Hello Students,
Pls make corrections as this was not my final PPT and also add Net Generation Para of the case study which is not in Ppt.
Kindly leave a comment if you download.
Best Luck!!
Rgds,
Tushar
Final dissertation paper vishal paul 20152032_ibm 2015Vishal Paul
The retail industry in India has begun to evolve at a very large scale which has led to transform other large economies. With the introduction of liberalization of consumer goods in India in the 1980’s, the retail industry has started to grow through the 90’s and has impacted the Indian society as well as the minds of the Indian consumers affecting their consumer behaviour pattern.
The main concept of retail which is basically the communication or interaction between the consumers and the shopkeepers, has evolved through the past years. Starting from the traditional retail shops and local vendors to multi-national brand outlets, like the big MNCs - Big Bazar, Shoppers Stop, Life Style etc. and other departmental stores.
The main objective is to see the various parameters or factors that have influence a particular buyer’s or consumers reason to visit a particular retail shop which in return has led to the shop’s turnover (in terms of sales and profits) which ultimately leads to overall success.
So, my research will include why these departmental stores or retail stores are emerging to be every consumer’s priority lists especially the middle-class family, amongst the shopping spree in Kolkata, as the consumers seem to gain immense pleasure of convenience and exposure, everything under one roof, in their hustle bustle life. Also, to assess the consumer behaviour pattern of those consumers - why they tend to choose between a branded retail shop and a local retailed shop. Also, to see the differences between a loyal customer and a new customer. Lastly, to see how the generation gaps plays a huge role in shaping one’s buying pattern – whether the new generation tend to shop from the old local retail stores which their parents or family tradition has been following or they tend to opt for the new branded retail outlets for their own consumption.
Also it has been seen that some of the customers have a perception that these new branded shiny retail stores are very much expensive and only high income group of people can afford those, but the actual scenario is not quite true. Shops like Big Bazar and Shoppers Stop as well as West Side – their main aim is to target the middle-class families of the society and these stores are genuinely making constant effort in making those confused consumers to visit those stores at least once during the sale period or the discount offers.
DanyaShea Digital Marketing provides integrated and holistic social media marketing services to improve your web site conversions, gain new customers and increase sales and profitability.
This is a SAMPLE overview of services offered.
This is a guide to using social media for retail brands. It explores 3 key questions for any retailers looking to harness the power of social media:
1) What exactly are Social Media?
2) Why are they relevant to Retail Marketing
3) How can Retailers get started using Social Media?
It shares key figures that provide a rationale for using social media as part of retail marketing, offers some inspiring case studies of retail social media from around the world, explroes some trends that will shape the future of social in retailing, and sets out a simple framework to help retailers get started in Social Media.
199 Social Media and Content Marketing ToolsWishpond
The life of a social media manager, content creator, or overall online marketer can be a stressful one. There's so much to do and so much to think about it can get a bit hectic.
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Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
Social Media Marketing for Restaurants: 21 tipsWishpond
Do you work for, manage or own an eating establishment? Do you want to know how to use social media to market your restaurant?
It’s a common problem - restaurants want to be engaging with their clientele; they want to use social tools to get more patrons walking through their doors - but they just don’t know how.
Adding social media to your marketing mix can hugely increase awareness about your restaurant, generate motivated engagement with your food, and get you more customers in your door.
In this presentation, I'll show you 21 actionable tactics and tips for using Facebook, Instagram and Twitter to market to your customers.
Continuing our series of reports on Digital, Social and Mobile use around the world, this report explores the connected landscape in India in August 2015. It shares the latest active user figures for fixed and mobile internet; shares details of the most active social media platforms, and outlines user behaviour across mobile devices and e-commerce. For more info, please visit http://bit.ly/DSMIN15
We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. For a more insightful analysis of these numbers, please visit http://bit.ly/SDMW2015
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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2. +
My Introduction
L Nitin Chordia is a Retail Business Sparring Partner / Consultant based out of
Chennai, India
13 years of experience in the Retail Industry in India and US/UK geographies
Nitin has earned a M.Sc Retail Management degree from University of Surrey,
UK and is currently pursuing the Certified Professional Strategic Advisor
(CPSA) with the Category Management Association, USA
Lead the implementation of India’s 1st Gourmet Food store chain
Responsibilities included: Evaluation, Selection, Negotiation, Global Sourcing, Imports,
Supply Chain, Category Management, Merchandising and Planogramming of Global
Gourmet Food Products/Brands
Associated with Kurt Salmon Associates, (KSA Technopak, India) and
Cognizant Business Consulting in the past helping their clients establish retail
businesses and solve complex retail business problems - more recently using
technology
3. +
My Background
Worked as Sparring partner for a large German Food brand in India
Has been invited to the UK by DEFRA, Foods from Britain twice to represent
the Indian Market opportunity to UK Food/Beverage Brands
Has assisted numerous global Gourmet brands understand the Indian Market
Opportunity and set expectations with them of the Indian Market
Has extensive experience in building Retail Business Plans, P&L, Cash Flow
statements, 5 year forecast along with Format/Category Definition,
Merchandising and Store site selection
Has helped many Gourmet Food brands establish successful collaborations
with Indian Importers/Distributors and has deep insights into their strengths &
weaknesses
4. +
My Background (cont…)
Extensive experience in Market Research/Analysis and Pricing Calculations
/Benchmarking for Imported Gourmet Foods in India
Deep understanding of purchase habits of the Indian Gourmet Consumer
In-depth knowledge of import policies for food products into India
Exhaustive experience in the Brand Positioning, Competitive Positioning,
Category Management, Merchandising planning and Product Introductions
process of retailers
Extensive experience in Retail Operations and authoring Standard Operating
Procedures (SPOP’s)
Advised very large retail store chains (in excess of 7000 stores) with their Point
of Sale, Electronic Signage, Omnichannel, eCommerce, Mobile Commerce and
Social Media Strategy (No ERP Exposure)
6. + My Observations (the current state of the
‘Poor’ Indian Gourmet Retail Consumer)
The aspiring Indian Gourmet Consumer stands underexposed to a well
deserved ‘true’ and differentiated Gourmet Retail experience and many
relevant gourmet brands.
In fact, many regular grocery brands are wrongly positioned as gourmet brands and
many brands do not give the consumers a reason to buy! There is no clear
understanding of the consumers segmentation (or micro segments) and what is more
prominent is the lack of education while shopping. The consumer has not yet even
decided his loyalties, hence, is influenced with each undifferentiated new format
introduction/product in the market.
The Indian Gourmet Retailer has NOT been able to differentiate, Offer the right
products, Apply a Category Management Approach to their offering, Educate
the consumer, provide the right retail experience to the Consumer AND the
right retail platform for the brand to introduce their products to consumers
Even at this nascent stage, retailers are already under margin pressures and are forced
to rethink their gourmet offering and are tempted to dilute it to cover more masses.
Increased dependence on importers (and their intuition) further limit their upside.
Retailers are required to focus on their own needs (P&L, Break evens etc) rather than
the needs of the Consumer and Brands leading to an easily duplicable and
undifferentiated consumer experience and business model.
Copyrights L Nitin Chordia, 2013 – Cannot be reproduced without Permission
7. + My Observations (the current state of the
‘Poor’ Indian Gourmet Retail Consumer)
Many global Gourmet Brands have not seriously invested into / focused on the
Indian market and do not treat India as an export ‘destination’ and priority
market yet
Some brands have had past experiences where they were not easily able to understand
the Indian climate/consumer. This lack of involvement and lack of support to the trade
in India, in spite of the India growth story being widely publicized, results in the lack of
availability and education to the Indian consumer.
India is one of the few growing economies where the Importers of gourmet
brands are also the brand representatives and many have all along been hitting
and missing with product introductions. They face the regular challenge of the
product being available via alternate channels and regulations are becoming
more intense.
Many importers assemble a container load of products and ship the consignment, NOT
with the intention to import the brand again. On the other other hand, importers have
also given up exclusive distribution of brands after investing many years into developing
the brand in the Indian market BUT not meeting with the desired success. Importers
struggle with the lack of knowledge of the consumption/shopping behavior of the end
consumer and are required to focus their energies to satisfy the trade rather than
thinking of the end consumer. Further, Importers have not been successful in
communicating the brand promise & story to the end consumer.
Copyrights L Nitin Chordia, 2013 – Cannot be reproduced without Permission
8. + My Observations (the current state of the
‘Poor’ Indian Gourmet Retail Consumer)
Most recent changes in food Legislation also impacts the imports of food
products for the Gourmet industry making it increasingly challenging. It
increases the time taken for the introduction of a new product and is prohibitive
to product trials.
This has a negative impact on sustainable availability of gourmet products in the market.
The consumer choice and adoption suffers as a result.
While the gourmet retailing Industry is just entering its growth stage, the online
channel is already a disrupting threat to the industry with easier reach to end
consumers, easier shopping and better prices. Loyalty does not exist. Period.
The industry has not yet started addressing sustainability and social sourcing at
the large scale.
Retailers have NOT been able to match their own offline experience with their online
experience (hence letting other pure online players establish quite easily). Many
products sold at retailers are are available online quite easily. The industry has not been
able to completely enforce the retailers to implant the social or community differentiation
in their offering with focus on sustainability and the environment. The consumer is not
entitled to a omni-channel retail experience.
Copyrights L Nitin Chordia, 2013 – Cannot be reproduced without Permission
9. + My Belief
2014 will be the defining year for Gourmet Retailing in India.
Global Gourmet brands will start looking at India as a more serious investment market
Retailers will start investing efforts towards improving their supply chain, sourcing, Loyalty
Program, Instore Experience, Implementing a category management approach towards
merchandising and feedback mechanism to further their understanding of shopper
behavior and increase collaboration with brands directly to build their understanding of
categories.
Retailers would invest seriously into their private label and omni channel program in order
to sustain/increase their margins and differentiate from competition
Existing retailers would look at consolidating stores in current markets and actively look at
newer untapped markets to expand. Retailers will focus on increasing profits/productivity
per sqft rather than focus on sales per sqft.
The gourmet food retailing scene will attract more interest from international
brands/retailers (based on relaxation of FDI rules in multibrand retail as of 2nd August
2013) and considering that the Indian retailers have not managed to create too many entry
barriers, the consumer could benefit from some very interesting developments and fast
paced activity in the Gourmet Retailing space in 2014.
Copyrights L Nitin Chordia, 2013 – Cannot be reproduced without Permission