Kryvyi Rih Art Center

This presentation does not contain complete exposition of theme and is intended for general informing of potential partners about
possible directions of collaboration. Some informational materials are evaluative and require additional research at implementation
business planning and estimation of Project efficiency. For more information please apply to the Kryvyi Rih City Development
Institution

 Modern Art Center is a modern functional innovative cultural Center with a great range of capacities which stimulates practices of dissemination and development of modern arts in the
city and is a base for conducting of exhibitions, seminars, presentations, installations, art - performances of the international level, and also renders the educational and artistic services
and technical support in the process of organization of cultural events.
 There are 31 modern art centers (MAC) in Ukraine, 15(48,39%) ones are located in the capital - Kyiv. Geographically MACs are located mainly in the north, and a small part in the west,
south and east of Ukraine.
 There is a small number of MAC in the central region of the country and it allows to talk about the necessity of MAC building able to become the center of children, youth and family rest,
cultural leisure and artistic education for people with different income level.
 The most attractive area for doing business in Ukraine is the Dnepropetrovsk Oblast.
 The Dnepropetrovsk Oblast occupies 5,3% of the country’s territory, and 7,5% of the Ukrainian population live here. The Oblast provides 8,7% GDP of Ukraine and 11,3% of all Ukrainian
external commodity turnover. In regional competitiveness rating the Oblast takes the 2th place, yielding only Kyiv.
 Kryvyi Rih occupies the first place in the Oblast by the volume of direct foreign investments attracted in the city economy - 5,2 milliards of dol. of the USA (as of July 1, 2012), that is 62,9%
from the all- Oblast volume of direct foreign investments. The investments come from 28 countries of the world (Germany, Cyprus, Netherlands, Great Britain, others)
 The volume of foreign investments per capita in the city is 7843,2 dol. of the USA, that exceeds the All-Ukrainian index in 6,8 times (1 150,7 dol. of the USA) and Oblast’s one in 3,2 times
(2485,7 dol. of the USA).2
 Key attractive points for MAC building in Kryvyi RIh city (Dnepropetrovsk Oblast):
 Great population size of the city (661,5 thousands of people 3, 2nd place in the Oblast and the 8th in Ukraine). In accordance with expert opinions the MAC construction is expedient due
to the presence of the city nearby with a population not less than 600 thousand of people;
 absence of similar leisure center in the city,
 well-developed traffic center allowing the center to overcome a service territory with a population more than 2,3 million people. 23% of them are pupils and preschool children –
potential permanent visitors who will visit the center on regular basis not only with parents but under the programs of year-round group visits organized by the educational
establishments.
 a great part of young population of the Kryvyi RIh (target group of park visitors) – children and young people under 35 that is more than 45,9% of permanent city population;
 center attendance not only at the weekends and public holidays but also in week-days due to the shift working hours of the main enterprises of the city;
 willingness to spend 8436 UAH per year on services sector (20% from the average income of the Kryvyi Rih resident;
 the city residents prefer entertainments in native city due to high cost of airline tickets and visa problems on going abroad at weekends;
 high tourist potential in industrial tourism.
 Taking into account a sum the city residents are ready to spend on cultural-leisure-educational activities, the evaluation minimum volume of market is 2977,2 million hryvnyas per
year.
 City Development Institution studies proposals of potential investors who are interested in doing effective business by means of construction of scale, unique modern art center in
Kryvyi Rih.
 We are opened for a collaboration and ready to discuss the possibilities of additional support in realization of the Project and easy terms for an investor.
 Cooperation in this direction has to mutually beneficial. Regional authorities are ready:
To give a ground area on favourable terms. To promote the supply of communications
To assist actively in passing permission procedures
To give additional benefits in terms of their plenary powers.
 More information is in respective sections of the presentation.
1,4 – analysis of the Kryvyi Rih City Development Institution
2 – Appendix to the Decision of Kryvyi Rih City Council from 26.12.2012 - «Implementation of the social-economic city development program and City Council activities in 2012 report»
3 – Kryvyi Rih social passport.

“That’s why so great the power of art as it is impossible to divine its
effects beforehand” Yuriy Grachevsky

Kyiv
Lviv

Ivano-Frankivsk

Vinnytsya
Dnipropetrovsk

Kryvyi Rih

Modern art center

Odesa
Kherson

Donetsk

16
14
12
10
8
6
4
2
0

15
Amount of MACs in Ukrainian
cities

5
3
1

3
1

1

1

1

Simferopol

Dynamics of MACs creation in Ukraine

8

7

6

7
6

4
2
0

2
1

1

1

2

2

2

Foreign economic activity:
 For 9 months of 2012 the external trade turnover of the city enterprises increased on
Area
431 sq. km
7,5% in comparison with the proper period of 2011 and accounted 4,7 milliards of USA
Population
661,5 K people
dol.
 From January till October 2012 the volumes of sold products were 64,5 milliards of
Population density 1 535 people/sq.km
UAH that is 38% of general volume of sold products in Dnepropetrovsk Oblast
 As of October 1, 2012: an export of commodities and services is 3,9 milliards of USA
dol., an import is 800 K of USA dol.; these indexes grew on 1,4% and 9% accordingly.
Investments :
Positive balance of external trade commodities was 3083,6 million USA dol. The
Volume of direct foreign investments attracted in the city economy of city as of July 1, 2012
coefficient of import coverage by export is 4,7.
was 5,2 milliards of USA dol., that is 62,9% from the all-Oblast volume of direct foreign
 The city is making foreign trade transactions with partners from 91 countries of the
investments.
world. In comparison with 2011 year there is growth of volume of exports to the
Investments came from 28 countries of the world (Germany, Cyprus, Netherlands, Large
following countries: America – in 6,4 times, Africa, – on 36,1%, to the CIS countries –
Britain, but other)
on 36,3%.
The volume of foreign investments per capita in the city makes 7843,2 USA dol., that exceeds
Kryvyi Rih took places in 2012:
all-Ukrainian index in 6,8 times (1 150,7 USA dol.), Oblast one in 3,2 times (2485,7 dol. of the
15th place in «Top-20 of the most accessible for living cities of Ukraine»;
USA).
19th place in the list of the most comfortable cities of Ukraine (among 73 cities);
Due to all funding sources it was mastered 5,5 UAH milliards of capital investments.
28th place in «Top-50 of the best cities of Ukraine».
Enterprises attracted 4,8 UAH milliards in fixed capital.

Kryvyi Rih:
1-st place by volume of industrial
products sold
6-th place by area
8-th place by population size

The city has taken some measures to improve conditions for entrepreneurial activities:

Improvement of permission system. From January till November 2012 in the Kryvyi RIh municipal
center of services according to the principle of the «single window» is was considered 36 942
business entities, citizens, it was rendered 25 876 administrative, municipal services, that is on 24%
exceeds the analogical indexes of 2011.

Improvement of registration services. State registers have done over 73 K of registration actions.
The process of forming of the Unique register of legal entities and physical persons (enterpreneurs)
was completed. In November, 2012 the software «Registration portal» was implemented.

Development of electronic informative resources. Under the Opened Authorities Project the
development and orgware of measures implementation for functioning and enhancement of multiprofile programmatic complex «Kryvyi Rih resource center» were continued. The interactive
multimedia electronic encyclopaedia of the city infrastructure was created. The unique municipal
information service consisting of 12 sensory informative stalls was put into opertion.

Upgrading of municipal management. In the Kryvyi RIh municipal center of services the unique
system of informational support was created with the application of electronic management
technologies

The virtual Business incubator was created by the Department of entrepreneurship development of
the executive committee

Average salary level is 3515 UAH that is in 3,2 times more than the minimum
salary, on 14% more than the Oblast index and on 20% is more than all
national one.

Dynamics of average salary growth in the city5
5 000,00
4 000,00
3 000,00

3 500,98
3 042,00
2 442,00

2 000,00
2 161,30

2 086,10

1 000,00
515,00

0,00
March
2008

605

869

941

March
March
March
2009
2010
2011
Minimum salary in Ukraine

1,2,3 - Appendix to the Decision of Kryvyi Rih City Council from 26.12.2012 - «Implementation of the social-economic city development program and City Council activities in 2012 report»
4 – Fox magazines ratings for 2012. 5 – analysis of the Kryvyi Rih City Development Institution

1 073

March
2012

“Ground of art and literature as well as war is money.” Samuel Butler
Age structure of population (K.persons)
Comments:

143,7
185,2

91,5

0 - 14
27

214,1

14 - 18

18 - 35
35 - 60
понад 60

Willingness of the city residents to spend money on visiting cultural and
entertainment and educational events in MAC
Willingness of the city residents
to spend money on visiting
cultural and entertainment and
educational events in MAC,
UAH

City
population,
%

Population,
K. persons

Potential profit of MAC
per month, mil UAH

per year, mil UAH

24,3

160,7

99

15,9

190,96

34,3

226,9

250

56,7

680,68

19,2

127

350

44,45

533,4

10,2

67,5

500

33,7

404,8

6,1

40,4

600

24,2

290,5

5,9

39

-----------------------

-----------------------

----------------

Total: 175

Total: 2100

 It possible to get minimum gross income more than 2977,2 mil. UAH
City residents are ready to spend 2100 mil. UAH on their leisure activities and 877,2 mil. UAH
on their children visiting of cultural and entertainment and educational events in MAC.2
 More than 45,9% (303,7 K of persons) 3 of Kryvyi Rih population are potential MAC goers
– children and youth under 35 years old including:
 More than 60 K of pupils;
 Almost 38 K of students of educational establishments.
 Average income of the city resident is 42180 UAH per year3.
90,1% of parents want their children to visit cultural and entertainment and educational
events and objects in MAC.
 City residents are ready to spend no more than 20% (8436 UAH) of their income on
entertainment.

Willingness of parents to spend money on their children’s visiting cultural and
entertainment and educational events in MAC

 The sum of money the visitor will spend in MAC will depend on the sphere he/she is
working at
 Great part of working capable population get the income due to work on the city making
enterprises of mining and processing industry as well as in a budgetary sphere.
 Shift working hours at the city making enterprises will allow to provide high attendance of
MAC events not only at weekends and festive days but also in week-days.

Willingness of the city residents to
spend money on taking part in
cultural and entertainment and
educational events in MAC, UAH

15

99

1,5

18

57,3

Comments:

City
population, K
persons

250

14,3

171,6

60,8

350

21,3

255,6

25,3

500

12,7

152,4

38,8

600

23,3

279,6

Total: 73,1

Total: 877,2

1,2,3,5– analysis of the Kryvyi Rih City Development Institution
4 – sociological research of the city residents «Cultural priorities of the Kryvyi Rih city residents (Art canter, its further content and essence)»

Potential profit of MAC per
month, mil UAH

per year, mil UAH

“Every work of art belongs to its time, people, surrounding” Hegel
Key structural advantages of the region:
 Developed transport logistics
 Favourable economical and geographical position. (Dnipropetrovsk
Oblast is the only one in Ukraine bordering on 7 Oblasts of the
country.
 Developed road network
 Powerful railway net
 Airport

27 106

2,3 mil. persons

1006,1

Kirovograd

48,8

Тransport infrastructure in Kryvyi Rih city
Auto

250,0

244,4

Length, km
Quantity of stations,
items.

2 788

Roads area versus
the city area

4
Kryvyi Rih

220 км (2.53hours)

Quantity of the operators
in the market, items.

Zaporizhzhya

6%

18 670

2%

5

776,8

661,5

Air

43,6
49,7

667,0

Population size, K persons

Length, km

Distance from the largest cities of
121,5

138 km (1.58 h) Dnipropetrovsk Oblast to Kryvyi Rih

1 – analysis of Dnipropetrovsk investment agency based on data given by the Main Department of Statistics in Dnipropetrovsk Oblast
2 – Kryvyi Rih Investment Passport

200

items.

Area of population coverage of services
provided by the MAC

 It is potentially possible to attract visitors among approximately 540 thousands
of children of preschool age and pupils within the framework of all-year group
visits, organized by educational establishments
 Distance from Kryvyi Rih to the largest cities of the Oblast and Oblast centers of
the nearest Oblasts is no more than 4 hours’ drive
 MAC will potentially overcome the territory with a population of 2,3 millions of
persons.
 Taking into account the age-dependent structure of the mentioned population,
more than 23% (540 thousands of persons) – are pupils and preschool children.

>1000

Traffic concentration, K
tons/day

(calculated with re to sit-trans.com)

Comments:

27 106

Kyiv

45*


Airport is capable to
take different classes
planes, has a
favorable
geographical and
atmospheric position

1

Railway
Traffic concentration,
t/year
(max achieved)
Passenger turnover, K
persons/year
(max achieved)
items.

4 592

188,3
1
1

Provides
17%
All national volume of
railway cargo traffic

Comments:

Level of cultural infrastructure development1

 City infrastructure in culture, sport and leisure activities is represented by:
 3 theaters;
I don’t care
6,1
 5 cinemas;
 Kryvyi Rih State Circus;
enough quantity of different establishments
15,1
 15 palaces of culture;
a lot of single-type establishments
18,9
 46 libraries;
 18 music schools;
there is a need to develop infrastructure
49,4
 17 stadiums;
It is difficult to reply
10,5
 13 indoor 2 out-of-doors swimming pools;
 2 buildings with manufactured ice
0
10
20
30
40
50
60
 3 night clubs
 MI of culture “Municipal exhibitory hall”
 MI of culture “Municipal local history museum“ and its two branches
Satisfaction of cultural needs of the
Advisability of MAC construction3
 Video gallery of MI of culture “Municipal local history museum“
city residents2
2,8
 PU “Kryvyi Rih municipal Taras Shevchenko drama and musical comedy theater” presented
0,3
2,8
approximately 158 performances (4 charitable ones) in 2011. The theater was attended by 30 K
7,4
10,7
Yes, completely
of visitors. Charitable performances were attended by almost 3K of persons
Yes
17,4
 PU «Kryvyi Rih municipal theater of musical plastic arts «Academy of motion» presented 87
Rather yes, than no
Rather yes, than no
performances for 15 thousands audience during the year 2011
Rather no, than yes
No
27,9
23,8
 In the PU «Kryvyi Rih municipal puppet theater» a school-studio of acting skills «Wing» was
Rather no, than yes
No
63,2
opened. 14 performances were organized for children of preferential categories and 3025
I don’t care
Any replies
43,7
children attended them. Totally it was performed 223 spectacles and entertainment programs,
20 118 people were rendered services.
 PU «Kryvyi Rih local history museum» had presented 1500 exhibits from its collection,
Results of the city residents polling showed:
prepared 55 performances, mini performances of local history and ethnographic directions in
the year 2011. 1200 excursions were organized at the travelling performances and expositional 68,3% consider city cultural infrastructure as not enough developed one.
halls. Research workers of the museum collected 504 items of museum value. During the year
City infrastructure does not meet the demands of 61,1% of the community.
the museum was attended by 50 тис. K of city residents and guests.
 In 2011 it was organized 45 performances, 22 lectures, art meetings which were attended by
87% consider reasonable to build MAC .
14 K of people
90% of parents want their children to attend cultural and entertainment and
 187 club formations are functioning in 12 palaces of culture. 7 club formations consist of
people of different age including 3560 children. 4300 people are participating in 140 amateur educational events and objects in prospective MAC.
art groups, 82 of them are ‘”model” ones.
Taking account cultural, educational and art, investment potential,
 Kryvyi Rih State Circus has performed 6 first night programs and 105 performances during the
year which were attended by 61 250 visitors including 4250 ones of preferential category.
prospects for industrial tourism development, historical
 Movie screening was performed by 4 cinemas: «Olympus», «Multiplex», «Odessa-kino» and
favorableness of the region, community’s needs there is a necessity
«Zarichnyi». They conducted 16 446 cinema shows and comprise 400 000 of spectators.

in creation of MAC oriented at interaction of different cultures and
people, science and art, styles and trends.
1,2,3 – sociological research of the city residents «Cultural priorities of the Kryvyi Rih city residents (Art center, its perspective content and essence)»

“Art is useful only if it develops one’s mind instead of distracting it” . Einstein
Modern Art Center– dynamic modern innovative culture center with a broad range of capacities, which stimulates practices of dissemination and
development of the modern arts in the city and is a base for conducting exhibitions, seminars, presentations, installations, art - performances of the
international level, and also renders the educational and artistic services and technical support in the process of organization of cultural events.
Modern Art Center of an international level embodies:






Increase competitiveness of the national art, which enables city to take part in the cultural processes globally
Fostering creative generation of the nation through the prism of the contemporary art
Stimulating the intellectual development of the city citizens
Contribution to the development o the cultural potential of the community
Development of the applied alternative art education

Directions of activities:

Venues:

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Organizing and conducting of concerts
Photo-exhibition
Reviewing of thematic films
Museum activity
Collecting
Art-cafe
Media-center
Photographic studio
Video studio
Bookstore
Art-shop
Master-class
Exhibition activity
Art-performance
Video-installation
Literature evenings
Art education
Art projects
Researches
Publications
Communication
Leasing of the venues

Concert hall for 4 – 10 thousands places
2 conference-halls: 80 and 150 persons
Media center for press-conferences, 100 places
Video- studio
Photographic studio
Collecting Hall
Venues for exhibitions, video-installations and art-performances
Art-laboratory (educational art classes)
Halls for seminars, lectures and master-classes
Art-cafe
At-shop
Bookstore
Museum

Venues leasing for:










Conferences
Business - meetings
Seminars, master-classes, lectures
Presentation of products and goods
Closed corporate events and parties
Art-events
Video-recording
Photographing
Others

“Art is like nature. If you don’t let it into through the door it will go through the window.” Samuel Butler
17,6% of the city residents consider it reasonable1 to place the Modern Art Center in a venue of the abandoned industrial enterprises
(European experience)
Advantages:

Disadvantages:

 Engaging of industrial premises, which are no longer in
use, by the means of transforming them into the modern
art center

 Cost of the restoration works
 Conducting of the thorough analysis
the technical state of the object of the

 Factories and mines, which functioned in the beginning of
the ХХ century, will get a second life (preserving of the
historic industrial heritage of the city).
 World tendency of engaging industrial premises into the
cultural life of the country
Potential places:
 The premises of the former electricity station of the Galkivsiy pit , which was built in 1914
 Administrative-service industrial complex of the «Artem - 1» mine
 Premises of the “ Pivdenna” mine

Examples of the functioning Modern Art Centers in
Ukraine 2
 «Tea Factory» (former tea-sorting factory), Odessa city
 «Izolation» (former plant «Izolation»), Donetsk city
 «Art center of Jacob Greter» (plant «Bilshovyk»), Kyiv city
 «Art wharf» ( wharf # 2), Kyiv city
1 – sociological poll of the Kryvyi Rih residents «Cultural priorities of the Kryvyi Rih city residents »
2 – analysis of the Kryvyi Rih City Development Institution

restoration for its safe usage

“In every work of art, small or big one, everything comes down to the conception ” Goethe
16,9% of the city residents consider it reasonable1 to place the Modern Art Center in a venue of the abandoned shopping center
Advantages:

Disadvantages:

 Absence of time-consuming procedures of concordance with local authorities, of
project development and putting into operation of a newly-built premises

 Ready-made design with limited possibilities of architectural advancements.
 Impossibility of introducing modern energy efficiency facilities into the

 Possibility of favorable location in the premises of non-functioning supermarkets

construction of the existing building.

and shopping malls near the residential areas with a high density of population

PREREQUISITES:
 The provision of the city residents with trading areas is 446,6 sq.

m. 2 per

1000 residents and exceeds the standard in Ukraine (319 m2) for 40%.

 The factual number of the trading areas of shops, malls and supermarkets in the city comprises 430,0 sq. m. per 1000 residents, which exceeds the standard in
Dnipropetrovsk oblast (353 sq,m,) over 21,8 %2

Examples of the functioning Modern Art
Centers in Ukraine 3
 «Art passage» (ТР «Arcadia»), Kyiv city
 «DARA» (former cinema «Druzhba»), Kyiv city

Potential premises:
 Trade-entertainment
center «Esenino»

 «Art center of Jacob Greter» (plant «Bilshovyk»), Kyiv city

 Supermarket

«ТАКО»
2 – Investment passport of the Kryvyi Rih city
3 – analysis of the Kryvyi Rih City Development Institution

“Architecture – is like frozen music” Fr. Shelling
57,8 % of the city residents consider it reasonable1 to place the Center of the Modern Art in a venue built specifically for the mentioned
purposes.

ADVANTAGES:
 Modern building with the consideration of architect tendencies,
where the creative and aesthetic exterior is inline with the art
and educational purposes of the Modern Art Center
 The construction of the building is satisfactory for the most
demanding modern world artists with regards to the material
and technical parameters. The possibility of technical conditions
varying: air-conditioning, light, humidity of the air, etc.
 Modern construction, where the functionality and comfort are
united with energy-efficiency and ecological conditions.

 Favorable location of a building (location near the residential
area on the Parkova Street, near the schools and kinder-gardens.
 Easy-attainable transportation center – near the underground

DISADVANTAGES:
 High cost of the project development, as well as building,
architect and design works, etc.

tram station «Zarichna» and near the stop or the route taxi).

“Refuse a risk means refuse a creative work” А.S. Makarenko
The grounding principle of the future partnership is the attainment of the mutual benefit from the partnership,

PRIVATE INVESTOR

CITY AUTHORITY
 Supporting investor with information for optimal
decision-making

 Conducting business analysis and risk
measurement.

 Allocating of land on the advantageous
conditions. Assisting in heat application,
current supply, etc.

 Expert knowledge and technologies.

 Delivering efficient guidance in acquiring
approvals for project

 Competency in managing business in the given
sphere.

 Additional advantages in the bounds of the
local authorities competencies.

 Investments into production.

CITY DEVELOPMENT INSTITUTION
 Accompaniment in going through the
approvement procedures and help in
implementation of investment project.
 Organization and coordination of activity of
the Modern Art Center in conjunction with
the Administration of Culture and Tourism of
the Kryvyi Rih City local Council

 Creating new work places.

 Gain from business, which functions effectively.

 Delivering of unique services to the city
residents.

 Forming of strong positioning of a company for
further business growth in Ukraine.

ADVANTAGES

 Additional income to the local budget in the
form of additional taxes and charges.

 Creating of the state-of-the-art experience and
advancing company’s image.

 Formation of interest in modern art among
youth.

 Reputation of a socially responsible company.

Deputy Mayor
Kryvyi Rih City, Radyanska square 1,
room 305
Теl. +38 0564 74-69-47
E-mail: u.economy@kryvyirih.dp.ua

Director of PU Kryvyi Rih City
Development Institution
Kryvyi Rih, Metalurgiv Avenue, 28
Теl: +38 0564 92 98 48
Теl: +38 097 738 44 50
E-mail: irm_kr@i.ua

Analyst of International Activity
Program of PU Kryvyi Rih City
Development Institution
Kryvyi Rih, Metalurgiv Avenue, 28
Теl: +38 0564 92 98 28
Теl: +38 098 614 73 42
E-mail: irm_kr@i.ua, velya1990@mail.ru

Kryvyi Rih Art Center

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