The document describes the rules and questions for a business quiz competition held by Amrita School of Business in Coimbatore, India on December 3rd, 2016. It consisted of 4 rounds - the first round had one question with 5 answer options and was a written round. Subsequent rounds included connect questions to link people, companies or terms for points. The final round had 8 questions moving anti-clockwise with points awarded for correct answers on bounce or pounce.

1. The Business Quiz
AMRITA SCHOOL OF BUSINESS, COIMBATORE
PRAGATI 2016
FINALS
December 03rd 2016

2. RULES OF THE GAME
4 Rounds. Rules will be explained before each round.
Quiz master’s decisions are final.
Any other rule the quiz master may come up with, when needed.

3. ROUND 1
ONE QUESTION, 5 ANSWERS
ALL TEAMS TO ATTEMPT
WRITTEN ROUND
+5 PER CORRECT ANSWER

4. 1.
The A is an economic corridor comprising a collection of projects
currently under construction at a cost of $51 billion that aims to
facilitate trade along an overland route that connects Kashgar and B
through the construction of a network of highways, railways, and
pipelines. B was an overseas possession of the Sultanate of Muscat and
Oman from 1783 until the territory was purchased on September 8,
1958. A is considered to be an extension of the ambitious C Initiative
proposed by paramount leader Xi Jinping. C consists of two main
components, the land-based "D Economic Belt" and oceangoing
"Maritime D".

5. 1 (Continued).
They are named after the D, an ancient network of trade routes that for
centuries were central to cultural interaction through regions of the
Asian continent connecting the East and West. D in turn is named after
E, the principal commodity of trade through the route.
Among other things to counter the development of B, the PM during
the Iran visit in May 2016, signed an agreement for India’s participation
in the F Project. India according to this agreement would spend $500
million for development of the project, apart from investing in the F
Free Trade Zone.

6. <BLANK>

7. Answers
.A - China–Pakistan Economic Corridor (CPEC)
B- Gwadar
C- One Belt, One Road (OBOR) or The Silk Road Economic Belt and the
21st-century Maritime Silk Road or The Belt and Road (B&R) or the Belt
and Road Initiative
D- Silk Road
E- Silk
F - Chabahar

8. ROUND 2
EIGHT QUESTIONS, CLOCKWISE
ON BOUNCE, +15, 0
ON POUNCE +15, -15
NO PART POINTS ON POUNCE

9. 1. Home Run
This phrase was used by U.S. president Franklin D. Roosevelt in his April 7,
1932 radio address, The Forgotten Man, in which he said "These unhappy
times call for the building of plans that rest upon the forgotten, the
unorganized but the indispensable units of economic power...
The more current usage refers to the billions of people living on less than $2
per day, as first defined in 1998 by Professor X and Professor Stuart L. Hart. It
was subsequently expanded upon by both in their books: Y by X in 2004 and
Capitalism at the Crossroads by Hart in 2005.
X?
Y?

10. <BLANK>

11. 1.
“These unhappy times call for the building of plans that rest
upon the forgotten, the unorganized but the indispensable
units of economic power...that build from the bottom up and
not from the top down, that put their faith once more in the
forgotten man at the bottom of the economic pyramid.“
X - Coimbatore Krishnarao Prahalad
Y - The Fortune at the Bottom of the Pyramid

12. 2. Some legal loophole they find!!!
The company ________ had come up with an innovative technique to go around the
excise department by claiming that their flagship product X was an edible product
while excise departments claim it is a cosmetic product. Though largely used as a
cosmetic product, ________ ensures that X is never branded or marketed as a
cosmetic product, on packaging or anywhere else. Governments have taken the
company to court over the excise duty to be charged but the company has managed
to win so far. In the 12 September, 2014 judgment of the Allahabad High Court
stated that “the Tribunal having accepted that the findings recorded by the
authorities below that pure edible Y should be identified by its common parlance
association with Z was not a sound finding”. The government even changed the law
to that any Y with a packaging lesser than 200 ml would be treated as a cosmetic
product, but this was challenged by the company.
For full points, just give me X.

13. <BLANK>

14. 2.
Parachute

15. 3. Someone has a monopoly in the world, almost!
What does this map of the world represent? Larger image in the next
slide. The two entries at the bottom have been intentionally erased.

17. <BLANK>

18. 3.
The most popular social networking sites.

19. 4. What? Biology question, ah?
X is the common name for a group of small to large sea snails, marine
gastropod molluscs in the family Cypraeidae. The most popular of these
is the species Monetaria Moneta.
What is X, a word with Hindi origins and abundant in the Indian Ocean?
It has a very distinct business connect and versions of this term are still
relevant in certain parts of the world.

20. <BLANK>

21. 4.
Cowries

22. 5. Stud Max Team this
A group of people who go by the name XY.
X is the name of a start-up founded by a subset of the larger group. Y is
a popular crime syndicate. What is XY?
(Image next slide).

24. <BLANK>

25. 5.
Paypal Mafia
From left to right, top to bottom: Jawed Karim, Jeremy Stoppelman, Andrew
McCormack, Premal Shah, Luke Nosek, Ken Howery, David Sacks,Peter Thiel,
Keith Rabois, Reid Hoffman, Max Levchin, Roelof Botha, Russel Simmon

26. 6. There is no job security even at the very top!!
X has an estimated wealth of $ 13.1 Billion. His
151 year old engineering and construction
company which is run by his elder son now has
built some of Mumbai’s iconic buildings. X lives
in Mumbai though he has taken Irish
citizenship. His biggest asset though is the
18.4% stake (making him the single largest
stakeholder) he holds in one of the largest
companies in India.
Who is X?

27. <BLANK>

28. 6.
Pallonji Shapoorji Mistry

29. 7. I didn’t notice that brand till I read this; they are everywhere
Founded by Tadao Yoshida in Tokyo in 1934, YKK which stands for
Yoshida Kogyo Kabushikikaisha (which roughly translates as Yoshida
Company Limited) is the world’s manufacturer of a certain product with
7 billion products manufactured every year. The name YKK has come to
signal quality which has been achieved by having a control on every
stage of the process. Of course, they manufacture their own
manufacturing machines. Even the boxes to ship the products are
manufactured in house. What product?

30. <BLANK>

31. 7.
Zipper

32. 8. The experience economy!
29-year-old X (picture next slide) persuaded the then co-owner Gerald
Baldwin to hire him as the director of retail operations and marketing of
Y which at that time only had three stores. The company sent him to an
international housewares show in Milan where he understood the
personal relationship that people could have to the product. In 1985, X
left Y after his ideas to cultivate an Italian-like experience was rejected
by the founders. He soon started his own company: Il Giornale (Italian
for "the daily"). In August 1987, Il Giornale bought Y for $3.8 million,
and X became CEO of Y Corporation. At the time, there were six stores.
The rest is history. Give me X and Y.

34. <BLANK>

35. 8.
X – Howard Schultz, Y - Starbucks

36. ROUND 3
THE CONNECT
WRITTEN ROUND
10 QUESTIONS, +5 FOR EVERY CORRECT ANSWER
ATTEMPT CONNECT ON ANY SLIDE; REDUCING POINTS
MAX 2 ATTEMPTS ON CONNECT; ON DIFFERENT SLIDES

37. 1. Connect @ (+50, -25)
Sometime in the 1890s a pharmacy owner Caleb D. Bradham created
the drink that became quite popular at the Bradham Pharmacy, and the
patrons started calling it "Brad's Drink" in Caleb's honor. However, Caleb
preferred another name for this drink, and he decided to call it ______ -
Cola. The story of origin of which brand?

38. 2. Connect @ (+45, -20)
It is a public company, but one of the few such companies in Australia
whose official name does not end in 'Limited‘, the X Bank received
almost all central bank powers in emergency legislation passed during
World War II and at the end of the war it used this power to begin a
dramatic expansion of the economy. In 1958 and 1959, there was a
controversy concerning the dual function of the bank as the central
bank on the one hand and a commercial bank on the other. As a result
of this, the government split the bank, giving the central bank function
to the Reserve Bank of Australia. Name the bank with a very Australian
name.

39. 3. Connect @ (+40, -20)
The bank, ______ and ______ ______ Banking Group Limited is
popularly known with the 3 letter acronym (the first letters of the 3
blanks). It is the 4th largest bank by market capitalization in the first
country after the Commonwealth Bank, Westpac Banking Corporation
and National ______ Bank and the largest bank in the second country.
In addition, the bank operates in 30 other countries. What is the name
of the bank?

40. 4. Connect @ (+35, -15)
Founded in 1904 by Wallace Waite, Arthur Rose and David Taylor, X
began as a small grocery store, Waite, Rose & Taylor, in Acton, West
London. In 1908, two years after David Taylor had left the business, the
name X was adopted.
X, the John Lewis Partnership's food retailer, had become the first
supermarket chain to be granted a Royal Warrant by the Queen in 2002.
Warrants are awarded as a mark of recognition to people or companies
who have regularly supplied goods or services to members of the Royal
Family for at least five years.
What is X?

41. 5. Connect @ (+30, -15)
Incorporated in the year 2003 in Meerut (Uttar Pradesh, India), X
Industries manufacture, export and supply an exclusive range of Sports
T-Shirts, Printed T-Shirts, Cricket T-Shirts, Sports Shorts, Soccer Jersey,
Sports Lowers, Training Vest and Sports Tracksuits. Identify X which has
the given logo.

42. 6. Connect @ (+25, -10)
The bank adopted this logo in 1967 and with modifications in 1970,
1978, 2006 and 2015 have adopted the present logo. The logo has
modernized but the core essence is retained. Which South African bank
with presence across 20 countries is this?

43. 7 & 8. Connect @ (+20, -10)
X Axiata Limited is the second largest mobile phone operator of
Bangladesh. It is a joint venture between Axiata Group Berhad of
Malaysia, Bharti Airtel of India and NTT DoCoMo Inc. of Japan. Axiata
holds 68.7% controlling stake in the entity, Bharti holds 25% while the
remaining 6.3% is held by NTT DOCOMO of Japan.
Give me X.
Axiata also has a strong presence in Sri Lanka, where it has a 83.32 %
controlling stake in Y Axiata Plc which is the market leader and Airtel is
the 4th largest carrier.
Give me Y.

44. 9. Connect @ (+15, -5)
This company is owned by the Irish billionaire Denis O'Brien, is
incorporated in Bermuda, and has about 13 million wireless users. The
markets in which they are present are:
Anguilla, Antigua and Barbuda, Aruba, Barbados, Bermuda, Bonaire, the
British Virgin Islands, the Cayman Islands, Curaçao, Dominica, El
Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Montserrat,
Guyana, Haiti, Jamaica, Martinique, Nauru, Panama, Papua New Guinea,
Samoa, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the
Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks and Caicos, and
Vanuatu.
Which company?

45. 10. Connect @ (+10, No negatives)
X is a wholly owned Indian subsidiary of the American multi national
mass media corporation with the below logo and founded by the
gentleman in the picture who is also the Executive Co-Chairman.
What is X?

46. <BLANK>

47. Answers:
1. Pepsi
2. Commonwealth Bank
3. ANZ
4. Waitrose
5. Vega sportswear
6. Standard Bank
7. Robi
8. Dialog
9. Digicel
10. Star

48. ROUND 4
EIGHT QUESTIONS, ANTI - CLOCKWISE
ON BOUNCE, +15, 0
ON POUNCE +15, -15
NO PART POINTS ON POUNCE

49. 1. Nice name for a Cinema company
Village Roadshow commenced operating in 1954, owning and managing
one of the first drive-in cinemas in Australia in the Melbourne suburb of
Croydon. In the 1990s, Village Roadshow expanded its cinema
exhibition business internationally, operating cinemas in up to 20
countries.
In 1995 they entered India through a Joint Venture holding 40% stake in
the JV Company that started operations in 1997 but exited the business
in 2003. But the memory of Village Roadshow’s entry into India still
persists in a certain form.
Name the company I am talking about

50. <BLANK>

51. 1.
PVR Cinemas originally incorporated as Priya Village Roadshow
Limited

52. 2. Time for some brilliant wordplay
Tata Motors has funded and initiated a contraceptive brand targeting
the truck driver community and a campaign around it with help from
Rediffusion Y & R (creative agency), HLL Lifecare (manufacturers) and
Transport Corporation of India Foundation ( distributors). The name that
was come up is based on a slogan painted across the backs of millions of
trucks running across the subcontinent. Give me the brand name.

53. <BLANK>

54. 2.
Dipper

55. 3. Thought I’ll put one “Guess the personality” question
Which brand’s website ran this up to the first week of October when
they launched a controversial campaign created by DDB Mudra ?

56. <BLANK>

57. 3.
Pan Bahar

58. 4. The 4th name would have made it a sitter
Chetan Ghate, Professor at Indian Statistical Institute;
Pami Dua, director at Delhi School of Economics (DSE);
Ravindra Dholakia, Professor at the IIM, Ahmedabad
______ ______
R. Gandhi, Deputy Governor
Michael Patra, Executive Director.
The members of which committee?

59. <BLANK>

60. 4.
Monetary Policy Committee

61. 5. The most appallingly intimate data leak of the modern age
The security of the website Ashley Madison owned by Canadian company
Avid Life Media was breached and leaked online in August 2015. The account
details and log-ins for some 30 million + users were compromised. The hack
even lead to several reports of suicides of members of the site who struggled
to face life after this leak.
Give me the second sentence in the tagline.

62. <BLANK>

63. 5.

64. 6. Then there were none. No, wait, there are 3 left…
Previously the list of users of X included many countries including Aden,
Oman, Dubai, Kuwait, Bahrain, Qatar, the Trucial States, Kenya,
Tanganyika, Uganda, the Seychelles and Mauritius.
To reduce the strain put on India's foreign reserves by gold smuggling,
an Act was passed by the Lok Sabha on April 29, 1959 and the Rajya
Sabha on April 30 1959 and received the President's assent on May 1,
1959 introducing the Gulf X or Persian Gulf X. Kuwait stopped usage in
1965, most other states in 1966 and Oman in 1970.
What is X?

65. <BLANK>

66. 6.
The Indian Rupee

67. 7. Babuji would be proud :P
William had emigrated from England, while James had arrived from
Ireland. William X established himself as a candle maker in Cincinnati.
James Y apprenticed himself to a soap maker. The two might never have
met had they not married sisters, Olivia and Elizabeth Norris, whose
father convinced his new sons-in law to become business partners. In
1837, as a result of Alexander Norris’ suggestion, a new enterprise was
born: X & Y. Which firm?

68. <BLANK>

69. 7.
Procter & Gamble

70. 8. <3 <3
Set to a hauntingly beautiful cover of "Can’t Help Falling In Love" by American
Idol alum Haley Reinhart, the video adertisement, “Love story of Sara and
Juan” earned over seven million YouTube views and more than 78 million
Facebook views (with over 1.1 million shares) within a week of its October 8
2015 digital release and now has crossed 20 million views on YouTube.
The brand decided to replicate the advertisement for the launch of a different
product of theirs in India. Filmmaker Shoojit Sircar with Gaurav Dagaonkar's
contemporary rendition of the delightful number "Ek Ajnabee Hasina Se",
originally sung by legendary singer Kishore Kumar repeated the success with
over 4 million YouTube views.
Give me the brand.

71. <BLANK>

72. 8.
Wrigley’s (Doublemint ad in India, the original was for Wrigley’s Extra)