The document outlines a quiz format focusing on business and brand-related trivia, including history, company origins, and marketing strategies. It consists of multiple rounds, each with specific questions and scoring criteria, testing participants' knowledge about various brands, their founders, and marketing campaigns. Key brands and figures mentioned include Coca-Cola, Thums Up, and Steve Jobs, along with business terminology and historical anecdotes.

2. PRESENTED BY –
SARTHAK
PRASANNA GORAI
PARIKSHIT CHADHA

3. Disclaimer:
Questions in the quiz are easier than
they appear.

5. Write Bro !!
12 questions
Keep calm and write it down :P :P
+10 for correct ans
No negative !! :D :D BINDASS LIKHO !!!
Bring in your sheet when the QM demands… !!

6. 1. X is derived from the old French word
‘Bougette’. This is a plan of all expenses
and revenues. It is an important concept in
microeconomics to illustrate the trade-offs
between two or more goods.
Gimme X.

8. BUDGET

9. R2e.a lity Tours & Travels is one of the few
operators which provide guided tours of a
specific area and charges of the tour may
vary from Rs. 500 per person for a short
tour to Rs. 1000 per person for a private
long tour.
Which AREA do they operate?

11. DHARAVI

12. 3. Why is it like this
??
Tell me the
FUNDA behind
the design of
this logo.

14. 31 FLAVORS
Showcases the number “31″ –
signifying the number of flavors
offered by the company – right in
between the names “Baskin” and
“Robbins”

15. Wh4en .X re-entered India, Y had the highest (36%) market share,
with Z a distant second at 26%. X made a generous offer to the
Chauhan Brothers (Owner of Y) and Y was bought.To any sane
marketer, buying a market leader and incorporating it would seem
a logical move, but the story of Y is more interesting than that. X
actually bought the brand to kill it, so it could take its place. But Y
just refused to die. The mass resonated with the brand and they
kept it alive.The problem for X began when, in the absence of Y, Z
started to gain market. And thus began the story of resurrection
and conquest of one of the most iconic brands of India.Today, Y
still rules with 16% market share with Z with 15% market share.
ID X, Y and Z. ( +5 IF YOU GIVE ANY TWO CORRECT )

17. X- Coca Cola
Y- Thums Up
Z- Pepsi

18. 5. Easy and Direct
!! Rovio Entertainment had teamed up with
which organization to create a game based
on Mars Exploration?

21. 6. Think history !!
Give me the Business term used to describe a
situation when a company attracts buyers with a
discount or a thing of value, but locks in the buyer
and forces the person to spend a lot of money
with the company.

23. TROJAN HORSE
Victims of Trojan horse include poor
people who are searching for
bargains or the best price on an item.
It has a correlation with the Greek
Trojan Horse – a tale from the Trojan
War about the subterfuge that the
Greeks used to enter the city of Troy
and decisively end the conflict.

24. 7.
In an interview in 2008, Ramesh Chauhan of 'X'
revealed that he had approached the owners of
Duke's Lemonade, requesting them to share the
formula for the drink with the promise not to make it
in India, which was turned down. Chauhan decided to
come up with his own formula, which he launched
under the 'Y' brand in 1977?
The 'X' brand became well known in India following
the success of products such as the biscuits and
Thums Up soft drink.

26. X – PARLE
Y – LIMCA

27. 8. Going with the
SQAD culture…
ID the
company the
duo founded.

29. L & T  
Henning Holck-Larsen and
Søren Kristian Toubro

30. 9. You can crack
this !! X, started as a rubber balloon factory with a funding of
Rs.14,000 way back in the 40’s is now a multibillion
legacy that produces quality Y used all around India &
internationally. By the early 60’s, X was exporting
its quality Y to offices overseas in the U.S. and soon
made its presence known globally across 65
different countries - with Y rolling out of 6 interdependent
facilities built across 450 acres, 3000 strong dealer
networks and 180 different offices.
Gimme both X and Y.
(NO PARTIAL POINTS)

32. X- MRF
Y- Tyres

33. 10. ID X and Y
X was the co founder and served as chief executive of
Pixar Animation Studios. He became a member of the
board of directors of The Y Company in 2006 when 'Y'
acquired Pixar. X was the founder of the world's most
valuable publicly traded company in 2011. Y is the
world's second largest broadcasting and cable company
in terms of revenue, after Comcast. The company is
best known for the products of its film studio, which is
today one of the largest and best-known studios in
Hollywood.

35. X- Steve Jobs
Y- Walt Disney

36. 11. Read it
carefully….. Term X originated when military battles were fought with
guns and cannons that used gun powder. The gun
powder had to be kept dry in order for it to remain
effective. Nowadays, X is metaphorically used in
financial world in reference to an individual company’s
cash reserves, particularly during difficult economic
times.
Give me X.

38. DRY POWDER

39. 12. "Swiss Avant-Garde Since
1860".
ID this company which manufactures and markets
chronographs & fashion accessories while also
marketing eyewear and mobile phones manufactured
under license by other companies and carrying its brand
name.

41. TAG HEUER

42. ROUND 2

44. 6 questions
Infinite bounce
+30 on direct Q, +15 on pass
No negative !! :D :D
QM’s decision is final  

45. 1. Baap re Baap…..
Costa Coffee, which sells 108 million cups of coffee
worldwide each year, has come out with a special
insurance policy with Lloyd's of London for Gennaro
Pelliccia.
This insurance is worth a whopping $14,000,000 (only
some 84 Crore rupees :O :O . What’s this insurance all
about?

46.   

48. He is their chief coffee taster.
The $14 million insurance is for
his tongue !!

49. 2.
Give me the
FUNDA.

51. Walt Disney bought the trademark
rights for the Seal Team 6 that killed
Osama Bin Laden.
However, it withdrew its
application following a wave of
criticism

52. **3. Think Production !!
(50 /-25 )
TV
• Mumbai Calling
• ICC Champions Trophy 2004
• Eurasia Cup
• Hero Honda Sports Award
2005
• Style Mantra
FILMS
• Good Sharma
• Hansie- A true story
• Anjuman
• Dharm
• Flamenco in Bollywood
• Kya Tum Ho
• Tina ki Chaabi
DOCUMENTARIES
• Tiger Queen
• Green Bastions
• Clash of the Tiger Queens
• Six Stories

54. KOSMIK GLOBAL MEDIA
www.kosmikglobal.com

55. LINK me up.
;-) ;-)
4.

57. Campaign by Burger King, which created
"Whopper Sacrifice," a Facebook app that
used to give a coupon for a free hamburger
if you delete 10 people from your friends list.

58. 5. No stinking
plzzzz….. Perfumes and fragrances are sold at the entrance in
most outlets.
Give me the historical funda behind this.  

60. Before automobile came in, commuters used to
depend on horses, which used to leave lots of
dung on the roads. Just to ensure the bad odor
would not enter the outlets, perfumes and
fragrances were always kept at the entrance. This
was done so that the customer would have a
pleasant experience the moment he steps in. The
trend continues.....

61. 6. What do you see
? Huh !!

63. HOOVER INDEX
It is equal to the portion of the total community
income that would have to be redistributed for
there to be perfect equality. It is also called the
ROBIN HOOD INDEX

64. ROUND 3

66.  12 questions
 Pounce + Infinite bounce
 Pounce remains open till the time decided by the QM
 +10 for a correct ans. No negative
 +15 for correct ans on pounce
 -5 for wrong ans on pounce !! Be cautious
POUNCE GETS EXPIRED FOR A TEAM AFTER TWO
INCORRECT POUNCES !!
 QM’s decision is final  

68. 1. Work it out
;-) This brand of clothing derives it's name from
generational differences between baby
boomers and their parents and hence the
name. Which brand?

70. GAP Inc.

71. 2. Give me X
Karsanbhai Patel, was a lab technician working for the State
Government's Mines and Geology department, a typical
middle class Indian like any one else. After office hours
though, Karsanbhai spent time, selling X door to door on his
bike. X was a instant hit due to its low cost, and sold like hot
cakes. Three years later, he quit his job, and set up a small
unit in Ahmedabad,manufacturing X. Within a decade, it was
the top selling brand in the market, beating out many
prominent brands. One factor was the pricing; with its
lower pricing, and a good quality, it quickly captured the
Indian market.

73. NIRMA DETERGENT

74. 3.
This company, named after a Greek alphabet started as a
socks and undergarment manufacturer in Turin, Italy. It now
specializes in sporting clothes and accessories. Its logo is
called Omini

77. GiveT hme coemp anXy's? fo under Paul V. Galvin and
investor Bill Lear created the brand name X.
Galvin and Lear mulled over names for the
product on a cross-country trip and came up
with X which was a blend of Y and the then
popular suffix – Z, used with audio equipment
of the time. The product was such a success
that Galvin changed the name of the company
to X.

79. X- MOTOROLA
Y- MOTOR
Z- OLA

80. 5.
Yes !! This is BIZ Q ;-) Mark Waugh when on a tour to the
Subcontinent was highly unsuccessful in
scoring runs and ended up with four
consecutive ducks. What nickname, did he
earn due to this incident?

83. 6.
Indian Management Guru

85. CK PRAHALAD
 In 1994, he was presented the Maurice Holland Award from the Industrial
Research Institute for an article published in Research-Technology
Management titled "The Role of Core Competencies in the Corporation."
 In 2009, he was awarded Pravasi Bharatiya Sammaan.
 In 2009, he was conferred Padma Bhushan 'third in the hierarchy of civilian
awards' by the Government of India.
 In 2009, he was named the world's most influential business thinker on the
Thinkers50.com list, published by The Times.
 In 2009, he was awarded the Herbert Simon Award by the Rajk László College
for Advanced Studies (Corvinus University of Budapest).
 In 2010, he was posthumously awarded the Viipuri International Prize in
Strategic (Technology) Management and Business Economics by Lappeenranta
University of Technology.
 In 2011, the Southern Regional Headquarters of Confederation of Indian Industry
(CII) was named as Prof C K Prahalad Center

86. 7.
This is an American automobile
manufacturer headquartered in Auburn Hills,
Michigan and owned by Italian automaker Fiat.
In 2014, this is the seventh biggest automaker in
the world by production.

88. WALTER
CHRYSLER

89. **8. ID (+40 /-20)

91. Dr. RANA KAPOOR
Founder, MD and CEO
of YES BANK

92. 9.
 
Gary Gilmore was a notorious murderer and
committed two gruesome murders. He was
executed by a firing squad on January 17,1977
in Utah. His last three words have made him a
legend in the world of Business and Branding.
What did his last words were ?

95. 10.
Perfetti X is a privately held Italian global manufacturer
of confectionery and gum. It was formed in 2001 with the
acquisition of X of Netherlands by the Perfetti group of Italy. Its
corporate headquarters is in Lainate (Milan), Italy. Perfetti X is
the third largest confectionery manufacturer in the world
after Mondelēz International and Mars, Incorporated. It employs
17,000 people via 30 subsidiary companies and distributes its
products in over 130 countries.

98. 11.
The name X means Chinese millet. In 2011, its CEO
suggested there are more meanings than just the "millet and
rice". He linked the "first part" to the Buddhist concept that "a
single grain of rice of a Buddhist is as great as a mountain,"
suggesting X wants to work from the little things, instead of
starting by striving for perfection, while "later part" is an acronym
for Mobile Internet and also Mission Impossible, referring to the
obstacles encountered in starting the company. In 2012 President
of its originating country said that the name is about revolution
and being able to bring innovation in the tech world.

101. 12.
name will delight you !!!
A company lays focus on managing teams well
and for this, they ensure no teams have a large
number of members. In fact, they also have a rule
on how much food to bring for each team which
would be sufficient for them. NAME THE RULE
for such policy.

103. TWO PIZZA RULE
Jeff Bezos came up with the notion
of ‘two-pizza team’. If you can’t feed
a team with two pizzas, it’s too large.

104. ROUND 4

106. 6 questions
Infinite bounce
+20 on direct Q, +10 on pass
No negative !! :D :D
QM’s decision is final  

107. 1. Yummy it is…. 


109. HAVMOR ICECREAM LIMITED

110. **2. In the
“It nhapepewneds in …Ind.ia.: (th+e S3tor0y o,f -15)
Pantaloons, Big Bazaar, Central
and the Great Indian Consumer”

112. FUTURE GROUP

113. 3. Don’t tell me
Football clubs  
EXHAUSTIVE LIST

115. Only football clubs in the world
to have CO-BRANDED CREDIT
CARDS

116. 4.

118. PHILLIPS - VAN HEUSEN
( PVH CORP )

119. 5. This should be
sitter !!

121. State BANK of Indore
BANK of India
Vijaya BANK
BANK of Baroda
Punjab National BANK

122. 6. Branding is
important !!
CONNECT and ID the recent addition
to the list.

124. BRAND AMBASSADOR for INTERPOL’S
‘Turn Back Crime’ Campaign

125. ROUND 5

127. 6 questions
Write Bro !!
Differential Scoring
Correct ans fetches you (6-N)*5
points (N- No. of teams answering
correctly)
QM’s decision is final  

128. 1. ID X
anTdhe stYory goes that X and Y were sharing the same villa
with their wives during the World War II. X was hiding in
the bunker below the house with his wife. There was an
air raid on the town so naturally, Y also came down to
the bunker with his wife to hide. Upon seeing Y, X
commented "The bastards have come again!",
actually referring to the ones air raiding the town. Y
assumed that X had called him and his wife names and
obviously got really offended.
This specific incident impacted the world of business
greatly.

130. Splitting of DASSLER SPORTS !!
X- ADOLF DASSLER (founded ADIDAS)
Y- RUDOLF DASSLER (founded PUMA)

131. 2. Where is this
used ?? ;-) ;-)

133. EdgeRank is an algorithm developed by Facebook to
govern what is displayed—and how high—on the News
Feed.

134. 3. X vs Y  
An AD war broke out between X and Y which
includes the following sequences
• X - “ Your move, Y ”
• Y - “ Checkmate “
• X - “ Your Pawn is no match for our King “
• Y - “ Game over “
Gimme X and
Y.

136. AUDI vs BMW

138. 4.   
His name is Nicolas Loufrani and he
is the CEO of a "unique" company
which owns the trademark of a very
well known thing we use regularly.
ID the company.

140. The SMILEY COMPANY   
It owns the trademark and copyright over the Smiley
face and name in over 100 countries.

141. 5.You are right now
doing this ;-) ;-) This term now widely used in the business
community first appeared in Alex Osborn’s 1953
book Applied Imagination. It is a group or
individual creativity technique by which efforts are
made to find a conclusion for a specific problem by
gathering a list of ideas generated spontaneously.
This technique is considered more effective than
individuals working alone in generating ideas.
What am I talking about ??

143. BRAIN STORMING

144. **6. Give me
X(+20/-10) X is an Indian entrepreneur and social philanthropist. He
was the founder and CEO of Y Group, which was
founded in the year 1990. In January 2014, X exited the
company he founded and in the process he also exited
media and entertainment sector.
Credits to X include:
• Named on Esquire's List of the 75 Most Influential
People of the 21st Century (September 2008)
• Ranked 78 among the 100 most influential people in
the world on the Time 100 (complied by Time
Magazine, 2009).
• Listed amongst 25 Asia’s Most Powerful by Fortune
Magazine
• Titled the Jack Warner of India by Newsweek
• Named Entrepreneur of the year by Ernst & Young.

146. RONNIE SCREWVALA

147. FINAL HINT FOR THE GRAND
CONNECT(+10/-5)

149. AND THE CONNECT IS…….

150. OWNERS OF TEAMS IN PRO KABADDI LEAGUE
 OWNER - TEAM NAME
 KOSMIK GLOBAL MEDIA – BENGALURU BULLS
 RADHA KAPOOR ,RANA KAPOOR– DABANG DELHI
 FUTURE GROUP – BENGAL WARRIORS
 UNILAZER VENTURES (FOUNDED BY RONNIE SCREWVALA) – U MUMBA
 ABHISHEK BACHCHAN – JAIPUR PINK PANTHER

151. THANK YOU