5. .
5
ü
A
Five-‐member
Korean
Boy
Band
formed
under
YG
Entertainment
ü
Debut:
2006(Korea),
2009(Japan)
ü
Hit
Songs:
“Lies”
“Last
Farewell”
“Haru
Haru”
“Tonight”
“FantasDc
Baby”
ü Major
Awards
2012 MTV Italy TRL Awards [Best fan]
2012 The Japan Gold Disk Award 'Alive' [Best 3 Album (Asia)]
2011 MTV Europe Music Award [Best Worldwide Act]
2011 Singapore Entertainment Awards [2011 Most Popular Korea Artist]
2010 UN Asia-‐PaciUic Global Tolerance With Music 2010
2010 Space Shower Music Video Awards: Best Choreography Video
BIGBANG
is
the
first
Asian
Ar<st
to
receive
the
“Worldwide
Act”
Award
at
the
2011
MTV
Europe
Music
Awards.
7. 7
ü
Period:
Mar.
2012~
Jan.
2013
(10
months)
ü
Places:
12
countries
&
24
ci<es
(Americas,
Europe,
and
Asia)
Arena
&
Stadium
&
Dome
shows
Seoul,
Nagoya,
Yokohama,
Osaka,
Saitama,
Fukuoka,
Tokyo,
Shanghai,
Beijing,
Singapore,
Taipei,
Jakarta,
Manila,
Kuala
Lumpur,
Hong
Kong,
Los
Angeles,
New
York,
Lima,
London
ü
Shows:
Total
48
shows
ü
Audiences:
Around
800,000
fans
BIGBANG ALIVE TOUR 2012
NORTH AMERICA
LOS ANGELES
NEW YORK
PERU
EUROPE KOREA
JAPAN
SHANGHAI
GUANGZOU
BEIJING
TAIPEI
HONG KONG
SOUTHEAST ASIA
SINGAPORE
BANGKOK
MANILA
KUALA LUMPUR
JARKARTA
NAGOYA
YOKOHAMA
TOKYO
OSAKA
FUKUOKA
SEOUL
SOUTH AMERICA
UK
CHINA
9. 9
https://facebook.ygfamily.com:444/yg/fan_page/bigbang/globalevent/poll_apps.php/#
DIVISION TOTAL
America 674,436
Europe 238,159
Other Countries 369,886
TOTAL 1,282,481
ü
Most
voted
Global
Event
Poll
ü
Period
:
Apr.
2011~
May.
2011
(Two
Months)
ü
Channel:
BIGBANG’s
Facebook
Event
Page
(Poll)
ü
Country:
Total
36
countries
ü
Total
Par<cipa<on:
1,282,481
ü
Result
MARKETING “VOTE TO HAVE BIGBANG VISIT YOUR COUNTRY”
RANK COUNTRY VOTES
1 PERU 295,557
2 BRAZIL 254,884
3 FRANCE 88,848
4 GERMANY 88,310
5 USA 56,430
6 CHILE 41,232
7 THAILAND 34,485
8 UK 27,132
9 TAIWAN 12,317
10 ITALIA 11,574
11. 11
MARKETING YOUTUBE CONTENTS VIEWS
83%
of
viewers
from
outside
of
Korea
• United States
33,830,573
• Japan
28,493,805
• South Korea
27,912,109
• Thailand
18,616,555
• Vietnam
14,977,733
• Taiwan
13,637,730
• Malaysia
10,747,118
• Singapore
7,248,915
• Canada
6,827,637
• Hong Kong
6,415,750
• Philippines
5,291,606
• Indonesia
4,157,569
• Australia
3,713,519
• France
3,333,800
• Mexico
3,087,575
• United Kingdom
2,770,709
• Brazil
1,723,810
• Saudi Arabia
1,691,415
• Peru
1,623,667
• Germany
1,106,126
ü Top
20
most
viewed
countries
12. 12
ü
Off-‐line:
Local
Live
NaDon’s
Support
+Local
Samsung’s
Support
ü
On-‐line:
Official
Android
App.
for
Mobile
Devices
+
MARKETING PARTNERSHIP [SAMSUNG GALAXY]
14. 14
BIGBANG
Special
Album
[STILL
ALIVE]
(Jun.
2012)
Title
[MONSTER]
G-‐Dragon
Solo
Mini
Album
[ONE
OF
A
KIND]
(Aug.
2012)
Title
[ONE
OF
A
KIND]
MARKETING RELEASED NEW SINGLE/ ALBUM DURING THE TOUR
16. 16
LAURIEANN
GIBSON
(DIRECTOR)
Known
most
recently
for
direcDng
Lady
Gaga’s
‘The
Monster
Ball
Tour’
Worked
with
top
stars
like
Michael
Jackson,
Janet
Jackson,
Beyonce,
and
Katy
Perry.
GIL
SMITH
II
(MUSIC
DIRECTOR/
KEYBOARD)
One
of
the
most
successful
music
directors
in
America
Opened
up
tours
with
world
stars
like
Lady
Gaga,
Lil
Wayne,
Nicki
Minaj,
and
etc.
LEROY
BENNETT
(STAGE&
LIGHTING
DIRECTOR)
Worked
with
Madonna,
Paul
McCartney,
and
The
Eagles
BRAD
MADIX
(SOUND
ENGINEER)
30yrs
veteran
sound
specialist.
Awarded
2011
Parnelli
Awards
[FOH
Mixer
]
Possible
Produc<ons
(Video
Team)
Rising
creaDve
team
working
with
Jay-‐Z,
Eminem,
and
Kanye
West.
Overseas
Experienced
Staffs
→
Universal
Sa<sfac<on
STATE OF THE ART PRODUCTION
17. 17
UDlizing
Live
NaDon’s
global
network
including
UK,
US,
China,
and
South-‐East
Asia.
GLOBAL NETWORK
18. 18
“
Short
but
loud
American
tour”
-‐Jon
Caramanica
[New
York
Times]
“
The
Band’s
concerts
in
America
as
a
success
for
all”
–Jeff
Benjamin
[Billboard
]
“
Fabulous
spectacle.
BIGBANG's
edges
are
crisper,
the
sound
louder,
the
dancing
sharper”
-‐Caroline
Sullivan
[The
Guardian]
BIGBANG
ALIVE
TOUR
2012
In
[New
York
Times]
The
Best
Concerts
of
2012,
as
Seen
by
Times
Cri<cs
MEDIA FEEDBACK BIGBANG ALIVE GALAXY TOUR 2012
