Warum ist jede Community anders, wieso sind KPIs der Bärlauch des sozialen Webs und weshalb sind vorgegebene Key Performance Indicators aus dem Rechnungswesen manchmal gar nicht so schlecht? Wie gesund ist meine Community? Jeder Community Manager hat als Antwort auf diese Frage ein Gefühl oder ein Vermutung. Leider kann man aber Gefühle nicht in Excel auswerten und variable Gehaltsanteile mit Vermutungen zu begründen ist vielen Geschäftsführern ein bisschen zu wage. Damit beginnen die Probleme, denn es gibt nicht „den“ KPI in der heterogenen Communitywelt.
The SEO training course in Noida that we offer is created by working Search Engine Optimization experts. They know what big businesses are looking for in candidates, and thus they will train you accordingly. We firmly believe that our courses are the best for students looking for jobs in the SEO industry because:
Social Media Marketing ! BATRA COMPUTER CENTERjatin batra
Batra Computer Centre is An ISO certified 9001:2008 training Centre in Ambala.
We Provide Best SMO Training in Ambala. BATRA COMPUTER CENTRE provides best training in C, C++, S.E.O, Web Designing, Web Development and So many other courses are available.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
The SEO training course in Noida that we offer is created by working Search Engine Optimization experts. They know what big businesses are looking for in candidates, and thus they will train you accordingly. We firmly believe that our courses are the best for students looking for jobs in the SEO industry because:
Social Media Marketing ! BATRA COMPUTER CENTERjatin batra
Batra Computer Centre is An ISO certified 9001:2008 training Centre in Ambala.
We Provide Best SMO Training in Ambala. BATRA COMPUTER CENTRE provides best training in C, C++, S.E.O, Web Designing, Web Development and So many other courses are available.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
Social Media Engagement - ATME Conference Chicago - June 2012jennstafford
Jennifer Stafford, HomeAway Social Media Manager, presented case studies on social media engagement with your travel brand at the Association of Travel Marketing Executives (ATME) conference in Chicago on June 27, 2012.
India’s 1st Practical Advanced digital marketing Course provided by Pace Career Academy that contais various modules. Pace Career Academy also provides placement guarantee to the students applying for this course.
Please do visit
Pace Career Acdemy's Website for more information:-
http://www.pacecareer.in/
You’ve created a social media strategy, you’ve determined how to measure your success, and you’ve written your first tweet. Now what? Libby Hall of Flint Interactive gives examples of interactive content that enchants your customers, contests and promotions to grow your fan base, and using listening and measurement tools to build on what works and modify what doesn’t. Question? Conact @FlintGroup
Inbound Marketing Strategies: Bay Area Apartment Assoc.Bernie Borges
A social media marketing strategy, aka an inbound marketing strategy, delivers measurable results. Inbound marketing is made up of content marketing and relationship building. Harness the power of tools such as blogs, Twitter, video, social networks and RSS.
Social Media: New, Fresh Out-of-the-Box IdeasCollin Condray
Everybody knows that they have to be on social media and have been hearing that for years. You're already on the big three of social media (Facebook, LinkedIn and Twitter), but what else is there to do? This seminar will cover the following topics to answer that question:
* Designing your social strategy
* Changes in social networks that have changed the way users interact with their services (for example, Facebook's Timeline)
* Other services you need to be on (YouTube, Google+ and Pinterest)
* Mobile social media
* Tips and tactics to get the most out of your time
The social media frenzy is escalating, as millions of consumers flock to sites like Facebook, Twitter, YouTube and Flickr to find their social media fix. Now, marketers seek out customers in these new channels, and an estimated 86% of them plan to increase their investments in social media activity this year. However, among these marketers, a staggering number are failing to measure the effects of their efforts. Nonetheless, dollars are flowing from traditional marketing activities to social media methods. Now more than ever, it's imperative to measure the results of social media marketing.
Learn how to:
• Identify the focal point for measuring social media activity
• Align strategic measurement with business objectives
• Create Key Performance Indicators for social media measurement
• Recognize metrics that offer insight into your customers' social activity
• Use a framework for truly understanding social media marketing
Social Media Engagement - ATME Conference Chicago - June 2012jennstafford
Jennifer Stafford, HomeAway Social Media Manager, presented case studies on social media engagement with your travel brand at the Association of Travel Marketing Executives (ATME) conference in Chicago on June 27, 2012.
India’s 1st Practical Advanced digital marketing Course provided by Pace Career Academy that contais various modules. Pace Career Academy also provides placement guarantee to the students applying for this course.
Please do visit
Pace Career Acdemy's Website for more information:-
http://www.pacecareer.in/
You’ve created a social media strategy, you’ve determined how to measure your success, and you’ve written your first tweet. Now what? Libby Hall of Flint Interactive gives examples of interactive content that enchants your customers, contests and promotions to grow your fan base, and using listening and measurement tools to build on what works and modify what doesn’t. Question? Conact @FlintGroup
Inbound Marketing Strategies: Bay Area Apartment Assoc.Bernie Borges
A social media marketing strategy, aka an inbound marketing strategy, delivers measurable results. Inbound marketing is made up of content marketing and relationship building. Harness the power of tools such as blogs, Twitter, video, social networks and RSS.
Social Media: New, Fresh Out-of-the-Box IdeasCollin Condray
Everybody knows that they have to be on social media and have been hearing that for years. You're already on the big three of social media (Facebook, LinkedIn and Twitter), but what else is there to do? This seminar will cover the following topics to answer that question:
* Designing your social strategy
* Changes in social networks that have changed the way users interact with their services (for example, Facebook's Timeline)
* Other services you need to be on (YouTube, Google+ and Pinterest)
* Mobile social media
* Tips and tactics to get the most out of your time
The social media frenzy is escalating, as millions of consumers flock to sites like Facebook, Twitter, YouTube and Flickr to find their social media fix. Now, marketers seek out customers in these new channels, and an estimated 86% of them plan to increase their investments in social media activity this year. However, among these marketers, a staggering number are failing to measure the effects of their efforts. Nonetheless, dollars are flowing from traditional marketing activities to social media methods. Now more than ever, it's imperative to measure the results of social media marketing.
Learn how to:
• Identify the focal point for measuring social media activity
• Align strategic measurement with business objectives
• Create Key Performance Indicators for social media measurement
• Recognize metrics that offer insight into your customers' social activity
• Use a framework for truly understanding social media marketing
Understanding how digital has changed brand measurement; Latest trends in measuring social media initiatives to gauge the effectiveness of digital branding programs; A KPI-based measurement methodology (with examples from companies);
Deep dive case study on how measurement analysis changed a telecommunications company's branding approach; Understanding big data and the future of measurement
How to Get a Grasp on ROI for Social MediaSpiral16
http://spiral16.com Realizing ROI for social media company initiatives is challenging because there the medium itself isn't purely financial, yet ROI is a financial metric. There is no ROI calculator that works for every company, but this presentation will help you wrap your head around the big picture, and get you thinking clearly about how you can calculate social media ROI for your business.
Why Oh Why, Brand ROI? Building Your Social Media Measurement FoundationFalcon.io
The very existence of a social media team is predicated on the assumption that a positive ROI is being (or will be) generated. SMMs must adopt a Return-On- Investment mindset. By calculating ROI, you can prove—with clear, numeric data—how social channels are contributing to the business overall. And, in doing so, you’ll gain strategic insights, win executive buy-in, and demonstrate your team’s importance within the organization. But what is social media ROI? Why do you need to prove ROI? What should you be benchmarking? Does it all start with an audit? This session will go back to basics to ensure we’re all on the same page. You’ll learn:
What is social media ROI
Why do you need to prove social media ROI
Auditing and benchmarking
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
View-Through Technology: Gaining Insight into DataBusinessOnline
View-through data enhancement enables you to answer these questions. Measuring the impact of content hosted on other sites is no longer a matter of impressions or Sphinns. We can directly measure the impact in terms of traffic, online sales, and conversions — and all of this can happen without a direct link. Join us and see how you can accurately attribute your online PR, social media, and off-site marketing efforts to ROI. And, gain insight into bookmarks and traffic generated through branded searches.
A presentation by Hugh Anderson of Forth Metrics on public relations measurement - what has changed, the implications of digital and social media, a new framework, tools and resources. Presented as part of the CIPR '
Slide deck used in presentation for The Advisory Board members on Friday, January 18, 2013. Chester County Marketing co-founders, Jeff Tincher & Carla Wilson, presented the materials during a 90 minute presentation and Q&A session to a room of over 70 Philadelphia area business owners.
This session will focus on defining and measuring success for social media campaigns. Join us for an exploration of the various common Key Performance Indicators (KPIs) and the best practice methods for measuring them. Make sure to bring your campaign ideas and challenges as we'll be analyzing some of your examples!
Takeaways:
- Real metrics for success (hint: it's not about the followers!)
- Practical and cost effective ways to measure them
- A good understanding of how to use the data to improve
ROI on Digital and Social Media - GBG MumbaiGBG Mumbai
Presented at Google Business Group (GBG) Mumbai's event on Dec 21st 2013
The funda of return on investment (ROI) on digital and social media is starkly different from measuring ROI on other marketing initiatives. The difference is due to the engaging nature of digital medium as opposed to print and TV which merely broadcast information.
3 Industry experts interacted with the audiences to provide accepted methods of calculating Return on Investment in Digital and Social Media Marketing.
Social ROI is revealed with SocialEye. SocialEye enables social media marketing to be tracked like everything else marketers do online - with the same level of accuracy and accountability. Get the details and schedule a demo today: www.SocialEye.com
Inhaltlicher und organisatorischer Rahmen eines erfolgreichen Community Manag...Florian Stöhr
- Ehrlichkeit und Verantwortung
- Definition der Zielgruppe und geeigneter Personas
- Organisatorischer Aufbau des Community Managements
- Austausch mit Kollegen
Präsentation über den Umgang mit Suizidankündigungen und Todesfällen bei der Online-Community stayblue von Florian Stöhr beim Community-Summit in Hamburg 2010.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
2. Facebook
2002
heute
Florian S
Commun töhr
ity Manag
Gesellsch er
after
3. Intere ssenvertretung
Sei t 20 08
Florian Stöhr
1. Vorsitzender
70 Mitg lie der
SMs und CMs
4. Florian Stöhr
Senior Konzeptio
ner
Social Media
8 Sta ndorte
00 Ko llegen
4.4
5. K P I
U N D
R O I
Bildquelle: Wikipedia - Ra'ike
BERLIN | 27. FEBRUAR 2012
6. Woher weißt Du
eigentlich, ob das
erfolgreich ist, was
Du da so im Internet
machst?
Controller Ein Community-
Manager hat das im
Gefühl.
Bildquelle: Flickr - matthewfilipowicz
7. Gefühle kriege ich
nicht in Excel.
Was ist denn mit
dieser Nutzerzahl?
Bildquelle: Flickr - matthewfilipowicz
8. Ja, die ist ganz
unten auf
Die kann ich doch jeder Seite.
sogar selber
auslesen, oder?
Controller
Bildquelle: Flickr - matthewfilipowicz
9. Dann nehmen wir die
Nutzerzahl!
Bildquelle: Flickr - matthewfilipowicz
15. Ziele müssen smart sein.
S M A R T
P E C E I
E A C A M
C S E L E
I U P I L
F R T S Y
I A E T
C B D I
L C
E
16. Key Performance Indicators (KPI)
Kennzahlen, anhand derer der Fortschritt
oder der Erfüllungsgrad hinsichtlich
wichtiger Zielsetzungen oder kritischer
Erfolgsfaktoren innerhalb einer Organisation
gemessen und/oder ermittelt werden kann.
Geklaut bei Wikipedia
17. D ie KPI-Regeln:
Wie ist der Ausgangswert?
Welche Zielwerte gibt es?
Wie hoch darf die Abweichung sein?
Wo liegen kritische Grenzwerte?
Welche Maßnahmen werden
bei Abweichungen ergriffen?
20. Ide aler Social Me dia Prozess
Definition von
Konzeption und
KPIs und Analyse und
Strategie- Implementierung Monitoring
strategischen Optimierung
entwicklung
Ziele
Geklaut bei Stefanos Karagos (xplain.com)
21. social networks, blogs, Twitter, etc) | 9. Buzz by stage in purchase funnel (e.g., researching vs. completing transaction vs. post-purchase) | 10. Asse
popularity (e.g., if several videos are available to embed, which is used more) | 11. Mainstream media mentions | 12. Fans | 13. Followers | 14. Friends
| 15. Growth rate of fans, followers, and friends | 16. Rate of virality / pass-along | 17. Change in virality rates over time | 18. Second-degree reach
(connections to fans, followers, and friends exposed - by people or impressions) | 19. Embeds / Installs | 20. Downloads | 21. Uploads | 22. User
initiated views (e.g., for videos) | 23. Ratio of embeds or favoriting to views | 24. Likes / favorites | 25. Comments | 26. Ratings | 27. Social bookmarks
| 28. Subscriptions (RSS, podcasts, video series) | 29. Pageviews (for blogs, microsites, etc) | 30. Effective CPM based on spend per impressions received
| 31. Change in search engine rankings for the site linked to through social media | 32. Change in search engine share of voice for all social sites
promoting the brand | 33. Increase in searches due to social activity | 34. Percentage of buzz containing links | 35. Links ranked by influence o
publishers | 36. Percentage of buzz containing multimedia (images, video, audio) | 37. Share of voice on social sites when running earned and paid
media in same environment | 38. Influence of consumers reached | 39. Influence of publishers reached (e.g., blogs) | 40. Influence of brands
participating in social channels | 41. Demographics of target audience engaged with social channels | 42. Demographics of audience reached through
.ly/kpiroi
social media | 43. Social media habits/interests of target audience | 44. Geography of participating consumers | 45. Sentiment by volume of posts
bit
46. Sentiment by volume of impressions | 47. Shift in sentiment before, during, and after social marketing programs | 48. Languages spoken by
participating consumers | 49. Time spent with distributed content | 50. Time spent on site through social media referrals | 51. Method of conten
discovery (search, pass-along, discovery engines, etc) | 52. Clicks | 53. Percentage of traffic generated from earned media | 54. View-throughs | 55
Number of interactions | 56. Interaction/engagement rate | 57. Frequency of social interactions per consumer | 58. Percentage of videos viewed | 59
Polls taken / votes received | 60. Brand association | 61. Purchase consideration | 62. Number of user-generated submissions received | 63
Exposures of virtual gifts | 64. Number of virtual gifts given | 65. Relative popularity of content | 66. Tags added | 67. Attributes of tags (e.g., how wel
they match the brand's perception of itself ) | 68. Registrations from third-party social logins (e.g., Facebook Connect, Twitter OAuth) | 69. Registrations
by channel (e.g., Web, desktop application, mobile application, SMS, etc) | 70. Contest entries | 71. Number of chat room participants | 72. Wik
contributors | 73. Impact of offline marketing/events on social marketing programs or buzz | 74. User-generated content created that can be used by
the marketer in other channels | 75. Customers assisted | 76. Savings per customer assisted through direct social media interactions compared to othe
channels (e.g., call centers, in-store) | 77. Savings generated by enabling customers to connect with each other | 78. Impact on first contact resolution
(FCR) (hat tip to Forrester Research for that one) | 79. Customer satisfaction | 80. Volume of customer feedback generated | 81. Research &
development time saved based on feedback from social media | 82. Suggestions implemented from social feedback | 83. Costs saved from no
spending on traditional research | 84. Impact on online sales | 85. Impact on offline sales | 86. Discount redemption rate | 87. Impact on other offline
behavior (e.g., TV tune-in) | 88. Leads generated | 89. Products sampled | 90. Visits to store locator pages | 91. Conversion change due to user ratings
reviews | 92. Rate of customer/visitor retention | 93. Impact on customer lifetime value | 94. Customer acquisition / retention costs through socia
Quelle: David Berkowitz
media | 95. Change in market share | 96. Earned media's impact on results from paid media | 97. Responses to socially posted events | 98
22. K P I
U N D
Bildquelle: Wikipedia, Hyacinthe Rigaud
R O I
BERLIN | 27. FEBRUAR 2012
23. Was verdiene ich dran?
Gewinnanteil
Kapitalrendite =
Kapitaleinsatz
Was stecke ich rein?
24. Der ROI ist BWLer,
er „macht nichts mit Medien
“.
Bildquelle: Flickr - matthewfilipowicz
25. D ie ROI-Welt
Q2: 20.000 People
liked page,3x
increase in brand
mentions, 43% Q2: 10.000 New
Company launches a The public responds increase in positive Transactions
€20.000 for Q2 Facebook-Page positively to this sentiment = €100.000
Nonfinancial Financial
Investment Action Reaction Impact Impact
✔ ✘ ✘ ✘ ✔
Geklaut bei Stefanos Karagos (xplain.com)
28. Aber wie soll ich das denn berechnen?
1. Startpunkt setzen
2. Kosten sammeln
3. Gute KPIs festlegen
4. Korrelationen finden Kurven übereinander legen
5. Umsatz ausrechen
6. ROI ausrechnen
☺☹