DELIVERED: Whitehall Media’s 3rd Enterprise Security and Risk Management conference | April, 28th London {http://www.whitehallmedia.co.uk/esrm/} ABSTRACT: Cloud Computing is ready. Industry and government are already embarking on a journey towards Cloud. But… Trust is the Primer. How much trust can we place in cloud providers? What is the nature of this trust? How important is it and what is the future of trust?